I use the slogan "The educated copywriter that gets your company's voice," for my one sentence elevator pitch for cold calling, and as the slogan of my website. I feel that saying "educated" makes me sound reasonable and understanding the tone and voice of a company is obviously important in this field. But are these the best possible benefits to advertise as a copywriter? In your experience, what is the thing that most of your clients look for as a benefit? I work with mostly advertising and marketing firms in the New York area. Thanks copybretheren.