I'm an excellent academic and clinical writer in my daily career but that doesn't naturally translate into copywriting at all. And I'm finding that the way I'm approaching things at the moment is leaving me feeling floundering and unfocused.
I'm ready to plunk down some money for a course of some sort.
Unfortunately, there are so many options that even looking can get a bit overwhelming.
I'd like to get a comprehensive look at copy techniques and how these apply to not just sales letters, but also social media and content marketing.
I'm looking for something in the $500 or less range and have come up with:
- John Carlton's Simple Writing System
- Kick-Ass Copywriting Secrets of a Marketing Rebel
- Kopywriting Kourse (although the Krusty the Klown name makes me kringe)
- AWAI Accelerated Program for 6 Figure Copywriting
I'm sure there's more I missed. What would more experienced folks recommend for a well-rounded and complete course?
I welcome all input!