Anxious About the Future: Am I Good Enough?

10 replies
Hello Everyone,

So awhile ago, I created a thread titled asking for advice on the best copywriting course:

http://www.warriorforum.com/showthread.php?p=11393761

I received some very good advice and started implementing it:

- I completed AWAI's copywriting course

- I started my own blog where I provided rehabilitation advice and reviewed gym products

- I created a site showcasing my portfolio

Tomorrow, I'm going to start compiling a list of potential clients: advertising agencies, creative firms, graphic designers, etc. etc.

I will cold call all of them using the script found in Peter Bowerman's book, The Well-Fed Writer.

I'll be advertising myself as a freelance copywriter who specializes in writing sales letters and blog posts for the fitness industry.

Although I'm excited, I do have some worries... mainly:

(1) My portfolio is weak. It only has 4 sales letters: 1 for a yoga program, and 3 for gym products + my fitness blog

(2) Fitness industry is too limited. Maybe I should advertise myself as someone who works in the self-help and/or health industry instead?

(3) Sales letters are outdated. I'm worried it's all about landing pages, SEO writing, and "high-tech" stuff now. I'm young, but old school. I enjoy writing sales letters because it's just like punching keys on a word doc, or writing in your notepad.

Anyways, I can keep writing and writing, but at the end of the day. I'm going to have to pick up the phone.

I'll be posting the results here soon.

Oh yeah, and my website can be found here @ copydarren.com
#anxious #future #good
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  • Profile picture of the author SARubin
    Congratulations on making so much progress Darren

    But I'm curious...

    You mention that you enjoy writing long form sales letters. Yet you seem to be limiting yourself to cold calling prospects on the phone?

    Cold calling is fine. But have you considered writing a lede generation letter, selling yourself and your services, and mailing it to some of your ideal clients?

    This is what one of my mentors told me to do (many years ago) and it worked. So now I'm passing the same advice on to you.
    Snail mail is not dead (yet), and it could be worth a try.

    It could also be a practical learning experience for testing your sales letter writing skills.



    Might be something worth considering.

    All the best,
    SAR
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    "It all boils down to psychology, and numbers"
    SARubin - Direct Response Copywriter / Advertising and Marketing Aficionado
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    • Profile picture of the author darrenli32
      Hi,

      Thanks for your response. Yes, AWAI recommends creating a lead-generating letter too, but that honestly seems a lot harder than just picking up the phone and calling someone.

      Also, with cold calls, if you can talk to the marketing manager or whoever's in charge, then you can get an answer straight away on what they need most help with.

      Sending out email after email seems like a lower ROI than cold calling, but then again, I could be wrong. I actually already wrote a lead-generating letter... I just shortened and simplified it to make a "why me?" section on my website... Pretty much my USP.

      I'm going to give cold calling a shot first just to see what happens. Maybe I could even offer to write spec projects just to expand my portfolio.

      Another thing I was thinking is I could take one of the "writing for the web" courses from AWAI. Then I'll learn how to write landing pages, emails, and maybe I'll end up liking those even more.

      However, that would cost another $500, not to mention more time.

      I'm ready to start making money NOW.
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by SARubin View Post

      Congratulations on making so much progress Darren

      have you considered writing a lead generation letter, selling yourself and your services, and mailing it to some of your ideal clients?

      This is what one of my mentors told me to do (many years ago) and it worked. So now I'm passing the same advice on to you.
      Snail mail is not dead (yet), and it could be worth a try.

      SAR

      Snail mail is kicking arse these days.

      In fact a pile of old school stuff is now kicking arse because it's now fresh and "new" compared to the video sales letter format that's become so prevalent.

      And yes if I was hiring a copywriter and I got a brilliant sales letter selling their services in the mail...that's the writer I'm hiring.

      Kindest regards,
      Andrew Cavanagh
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      • Originally Posted by AndrewCavanagh View Post

        Snail mail is kicking arse these days.

        In fact a pile of old school stuff is now kicking arse because it's now fresh and "new" compared to the video sales letter format that's become so prevalent.

        And yes if I was hiring a copywriter and I got a brilliant sales letter selling their services in the mail...that's the writer I'm hiring.

        Kindest regards,
        Andrew Cavanagh
        I'm thinking he same thing. Practice what you preach. If your strength s writing long form sales letters, why would you try to sell by any other means?

        And a well written sales letter would certainly grab my attention more than a cold call.
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  • Profile picture of the author Wile E Coyote
    I'm not trying to discourage you at all, and I'm not trying to be condescending either.

    However, I see some red flags in what you're saying.

    Have you ever cold called before? I doubt you'll get many marketing managers or owners on the phone at all, let alone have any of them explain to you what they are looking for, or having issues with.

    That aside, I think you're trying to be too general. The difference between SEO Content writing and a Long Form Sales Letter is vast. They aren't in the same league.

    Additionally, before you cold call, you should have a good knowledge of the terms and the lingo these different types of people will be using. A graphic designer for example is much different from a marketing manager, or a product owner, or even ad agencies that specialize in buying native traffic etc.

    The fitness industry isn't limiting at all in my opinion. But if you're worried about things, you can just broaden your scope to Men's Health or Women's Health as an example..

    If your portfolio is limited, then go to Clickbank and just write re-dos of sales letters and send them to the respective product owners and see what they say.

    I'm not a copywriter, but I'd be closer to who you'd be talking to on the phone. Just my 2 cents. Hope it helps.


    So I glanced at your site and I looked at this page: http://flawlessactivation.com/how-to...less-push-ups/ If the link gets removed, it's one of his sales letter copy pieces about the TRX training system.

    A couple of things I'd recommend you trying to develop is a single core mechanism that the rest of the copy revolves around. Also, you have to flesh out who your target audience is more. For example, are you trying to sell to overweight people or someone who is already fit. I'll show you some examples in a moment.

    For the mechanism, this line of your copy:

    Because the TRX Band suspends you in midair, causing you to go against the flow of gravity. This means that your body is recruiting all of it's muscles in order to keep your body upright.
    Change this to something like the inverted-gravity concept (I know it's bad, but just thinking quickly here).

    So for already fit people it turns into something like this:

    Utilizing the inverted-gravity training methods that the TRX system provides, you turn in simple, dull exercises into muscle stimulating, powerful full resistance exercises that have shown to increase muscle growth by X% in just Y time.

    In fact, Sam H. aka animallover, has been working out since he was 15 but by utilizing the inverted-gravity training system within 30 minutes he was on the floor like jelly!

    This thing is serious! I have worked out since I was 15, and in 30 minutes, the TRX had me reduced to jelly... I was sore for days afterwards!

    - animallover


    So for overweight people it turns into something like this:

    Because of the inverted-gravity training method that the TRX system has been built on, the more fat you want to lose, the better and quicker you'll see results. Don't believe me? Check this out, because the TRX system is built on inverted-gravity training, and as we all know how gravity works, being a little overwieght actually increases the stimuli on your muscles that lead to faster muscle growth. In fact the exercises in the beginner's routine on the Training DVD that comes with this system is specifically designed to engage the secondary muscle groups in the body, utilizing more energy and tapping faster and deeper into your fat-fuel reserves.


    The way you talk to an overweight person, and their reasons they would want the TRX system is much different than a slimmer or athletic guy trying to build muscle faster, with shorter workouts.

    Having a mechanism that you can tap into and be the reason for all the benefits is one way to achieve this.


    Like I said, I'm not a copywriter, but I hope you and whoever reads this gets what I am trying to say.
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  • Originally Posted by darrenli32 View Post

    Hello Everyone,

    So awhile ago, I created a thread titled asking for advice on the best copywriting course:

    Best Course to Practice Copywriting? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

    I received some very good advice and started implementing it:

    - I completed AWAI's copywriting course

    - I started my own blog where I provided rehabilitation advice and reviewed gym products

    - I created a site showcasing my portfolio

    Tomorrow, I'm going to start compiling a list of potential clients: advertising agencies, creative firms, graphic designers, etc. etc.

    I will cold call all of them using the script found in Peter Bowerman's book, The Well-Fed Writer.

    I'll be advertising myself as a freelance copywriter who specializes in writing sales letters and blog posts for the fitness industry.

    Although I'm excited, I do have some worries... mainly:

    (1) My portfolio is weak. It only has 4 sales letters: 1 for a yoga program, and 3 for gym products + my fitness blog

    (2) Fitness industry is too limited. Maybe I should advertise myself as someone who works in the self-help and/or health industry instead?

    (3) Sales letters are outdated. I'm worried it's all about landing pages, SEO writing, and "high-tech" stuff now. I'm young, but old school. I enjoy writing sales letters because it's just like punching keys on a word doc, or writing in your notepad.

    Anyways, I can keep writing and writing, but at the end of the day. I'm going to have to pick up the phone.

    I'll be posting the results here soon.

    Oh yeah, and my website can be found here @ copydarren.com
    Stop worrying and move forward with your business. Every single time you get a new client, you'll have something new to add to your portfolio.

    Why limit yourself to one industry, either? Sales copy is sales copy. If you can write it well, you can write sales copy in multiple industries.

    Benjamin Ehinger
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  • Profile picture of the author ryanbiddulph
    As for your portfolio Darren, people hire you if you offer helpful service. Through your blog, social, forums, etc. Many folks care less about endorsements. I just go serious pop on a Facebook Share directing readers to my blog, alerting them I was featured on Richard Branson's blog. Quite an endorsement. Yet even though most of these folks are seeing it for the first time, many followed my blog and bought my stuff without knowing about it. Why? I help them for free. They trust me. Simple.
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Thing 'bout the fyooture always gonna SIT SUPER COMFY, forefront inya WANNA WANNA, is how the f*cker never ain'ted happened yet, history upon history, romantically exotic costoom upon romantically exotic costoom.

    An' I guess the deal with layerin' up ineffectual costooms for mere momentary effect (with promise, supernatch, of fyooture bounties) is kinda where any srs COPY ZAMMY rocks out mostest sweeto regardin' WRITIN' YR SHIT OUT ALL ALLURIN', ASSOOMIN' YOU ACTSHWLLY GOT SUM KINDA OFFER ANYWAN WANTS.
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    Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author Ian5
    Congratulations.

    Wish you good luck!
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  • Profile picture of the author drkone
    Cold Calling Tip from the book Getting to VITO (Very Important To Officer): start with a letter first. The author gives ideas on how to make sure the letter gets to your target and what to say. Address it to him by name, hand written address, and write PERSONAL & CONFIDENTIAL on envelope. Write an analysis of an aspect of their current marketing; be specific. Tell him you have some solutions (long form sales letters, but don't tell him in the letter). Then close by telling him you will call on a specific day and time.

    When you call as promised, stand up; you'll be more confident. Tell the gatekeeper your name, who you're calling for, and state that he is expecting your call. Tonally glide down at the end of your sentence. You'll be believed more.

    When you get through, summarize your letter, and state that you would like to meet. Give him two days and times to choose from. Then shut up until he chooses. Good luck!
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