Advertising determines almost everything in our society

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Advertising dictates the content on network and cable television.

Advertising funds Facebook and Google.

Advertising drives the mainstream media.

And you think you're just running a promo?

Not a chance.

Every person... and every company... that launches a promo into the digital cosmos... is influencing and affecting society and consciousness.

For instance...

Why did WWE's Monday Night RAW, which has seen its ratings steadily decline since the dawn of the 21st century... get a billion dollar TV deal from FOX?

Simple.

The entire cable universe has seen an across-the-board ratings decline.

And RAW holds what's considered, by today's standards, awesome live programming ratings in the key 18-49 demo.

Why is that important?

Because that's the demo most advertisers target. So FOX makes it money back from its huge TV rights fees... by taking in even more advertising dollars.

These advertisers literally dictate what you watch... and why.

Likewise...

If advertising didn't exist, there wouldn't likely be a Google, Twitter, Facebook, or Instagram to waste hours on everyday.

Heck, if advertising didn't exist...

We might even get a shred of real news.

But advertising does exist.

And it's time for the people and companies that have REAL, authentic, genuinely life-changing products and services to rise up... and take over.

Don't let the "advertising elite" continue to have total dominance over the media platforms that drive commerce and society.

Play big.

Start small.

Take deliberate steps, constantly moving forward, in response to real-time data...

And take our civilization back...

With heart and passion-driven advertising.

Please.

Before it's too late.

Mark
#advertising #determines #society
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  • Profile picture of the author OptedIn
    Originally Posted by Mark Pescetti View Post

    These advertisers literally dictate what you watch... and why.
    No - they shape what is available to watch. Ultimately, it's my decision whether I choose to watch what they are offering, or not.

    No one puts a gun to your head to watch anything.
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      • Profile picture of the author OptedIn
        Originally Posted by Mark Pescetti View Post

        You're missing the point brother.
        Somehow, I knew that would be your reaction. I get your point, I was simply pointing out one of many flaws in your diatribe. :-)

        I'd refute them one by one, but life is short. I'm sure someone else will pick up the slack, if they find your post worth responding to, at all. I was being kind.

        Cheers.
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  • Profile picture of the author ewenmack
    Mark, it seems like you have given a lot of thought
    to the effects of mass communication on society.

    I might be wrong but it seems you are
    seeing the damaging effects of it and
    you have a solution.

    We can have a positive effect for our clients and their customers
    by getting data insights on past behavour so we can be on point
    with the message.

    What if we knew that a group of people are about to travel to a theme park.

    A group are buyers of Dr Schols shoes.

    A group are buyers of $15,000+ worth of jewellery the
    last 12 months.

    What if we identified the buyers of dog treats.

    Identified businesses who were late in filing to the IRS.

    Identified those who are about to buy a matress over $500 in the next 90 days?

    Identified those that use Uber or Lyft.

    Identified those that are about to shift their auto insurance
    and know the insurance co they are with?

    The mothers that have recently spent
    $150 or more on a young girls dress?

    Do you think you could get your message more on point knowing this?

    And not being a pest but a welcome guest?

    Know their mailing adress so that you can have
    a more personal uninterrupted conversation?

    Of course I could be totally of mark in thinking this
    behavior data that I have can be used to make a positive impact.

    Best,
    Ewen

    P.S. Here's an example of joining the dots between data on behaviour
    and being on point so you or your client is a welcome guest,
    not a pest.

    The Hotel close to a theme park joins together with a
    Dr Scols shoes and a fine jewellery store.

    They create a common theme where there's
    going to be helpfull info on making the most
    of the stay at their vacation destination.

    Remember, we have identified those that are about going
    to stay at a theme park in the next 90 days.

    So as well as time to the theme park via Uber or Lyft,
    [Yes you can bring one of them onto the promo],
    they will need comfortable shoes with all their
    walking around the theme park, sightseeing and shopping.

    Talking of shopping the fine jeweller provides the Uber
    or even better a limo to pick up the big spender for
    private viweing of their fine range of exclusive jewellery.

    You also know they are buyers of Seagers gin.
    So have that ready for a relaxing end of day
    wind down drink.

    You also know they subscribers to the Discovery Channel.
    Make that available.

    You know they are subscribers to the Robb Report. and Home and Garden.

    What a way to relax reading their fav mags.

    All because you had the behaviour data on groups of people.

    This all comes together to create a wow experience.

    Data and knowing how to use it.
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    • Profile picture of the author OptedIn
      Originally Posted by ewenmack View Post

      Mark, it seems like you have given a lot of thought
      to the effects of mass communication on society.
      Really? It looked to me like a lot of blather about the powerlessness that he asserts we're saddled with as it pertains to advertising - which is only a subset of mass communications.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by ewenmack View Post

      Mark, it seems like you have given a lot of thought
      to the effects of mass communication on society.

      I might be wrong but it seems you are
      seeing the damaging effects of it and
      you have a solution.

      We can have a positive effect for our clients and their customers
      by getting data insights on past behavour so we can be on point
      with the message.

      What if we knew that a group of people are about to travel to a theme park.

      A group are buyers of Dr Schols shoes.

      A group are buyers of $15,000+ worth of jewellery the
      last 12 months.

      What if we identified the buyers of dog treats.

      Identified businesses who were late in filing to the IRS.

      Identified those who are about to buy a matress over $500 in the next 90 days?

      Identified those that use Uber or Lyft.

      Identified those that are about to shift their auto insurance
      and know the insurance co they are with?

      The mothers that have recently spent
      $150 or more on a young girls dress?

      Do you think you could get your message more on point knowing this?

      And not being a pest but a welcome guest?

      Know their mailing adress so that you can have
      a more personal uninterrupted conversation?

      Of course I could be totally of mark in thinking this
      behavior data that I have can be used to make a positive impact.

      Best,
      Ewen

      P.S. Here's an example of joining the dots between data on behaviour
      and being on point so you or your client is a welcome guest,
      not a pest.

      The Hotel close to a theme park joins together with a
      Dr Scols shoes and a fine jewellery store.

      They create a common theme where there's
      going to be helpfull info on making the most
      of the stay at their vacation destination.

      Remember, we have identified those that are about going
      to stay at a theme park in the next 90 days.

      So as well as time to the theme park via Uber or Lyft,
      [Yes you can bring one of them onto the promo],
      they will need comfortable shoes with all their
      walking around the theme park, sightseeing and shopping.

      Talking of shopping the fine jeweller provides the Uber
      or even better a limo to pick up the big spender for
      private viweing of their fine range of exclusive jewellery.

      You also know they are buyers of Seagers gin.
      So have that ready for a relaxing end of day
      wind down drink.

      You also know they subscribers to the Discovery Channel.
      Make that available.

      You know they are subscribers to the Robb Report. and Home and Garden.

      What a way to relax reading their fav mags.

      All because you had the behaviour data on groups of people.

      This all comes together to create a wow experience.

      Data and knowing how to use it.
      I've missed you brother. Love the way your mind works.
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      • Profile picture of the author ewenmack
        Originally Posted by Mark Pescetti View Post

        I've missed you brother. Love the way your mind works.
        Since I have access to consumer buying behavior of most US adults,
        it yells out to me.

        I don't have to be clever at all.

        The only "creative" part is connecting 2 or more
        pieces of data that hasn't been connected before.

        Best,
        Ewen
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    • Profile picture of the author Johnny12345
      Originally Posted by ewenmack View Post

      Mark, it seems like you have given a lot of thought
      to the effects of mass communication on society.

      I might be wrong but it seems you are
      seeing the damaging effects of it and
      you have a solution.

      We can have a positive effect for our clients and their customers
      by getting data insights on past behavour so we can be on point
      with the message.

      ...

      <snip>

      ...

      All because you had the behaviour data on groups of people.

      This all comes together to create a wow experience.

      Data and knowing how to use it.

      Ewen,

      Really nice post. As usual.

      John
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      • Profile picture of the author ewenmack
        Originally Posted by Johnny12345 View Post

        Ewen,

        Really nice post. As usual.

        John
        Thank you, John.

        How I came up with buyer behaviour data lists,
        was from the idea that WHO READS/LISTENS to your
        message is more important than the message itself.

        From that I delved deep into the direct mail list rental universe.

        Then I discovered another universe of data collectors.

        This universe has a predictive engine when an individual
        is about to buy and what.

        In some cases from where and to what value.

        All based on past buying patterns on BIG data sets.

        Then I can freely access demographic data on most USA adults
        on their personal and business details.

        Why is this important?

        Ad dollars aren't wasted on people who aren't in the market to buy.

        It would seem totally weird to write an ad that had a headline...

        "If Planning To Stay At A Hotel For
        14 Days Or Longer In The Next 90 Days,
        Then..."

        Having a the name and address of that individual who gets and reads the headline
        because you identified that is what is going to happen you are on target like nothing else.

        You don't have to be a wizard of copywriter anymore to get ads
        turning to dollars.

        That is just one of the list selects that I have available.

        Best,
        Ewen
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        • Profile picture of the author Johnny12345
          Originally Posted by ewenmack View Post

          Why is this important?

          Ad dollars aren't wasted on people who aren't in the market to buy.

          Ewen,

          Your post reminded me of the late Corey Rudl. He was, as I'm sure you'll recall, one of the early internet millionaires.

          Most marketers create products and then try to sell them. But that's risky and hard.

          So, Corey would first find a market he could reach and determine what they wanted to buy. Then he would give it to them. As a result, his products were -- for all practical purposes -- as good as sold before he even created them.

          Anyway, I always enjoy reading your insightful posts.

          John
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  • Advertisers are more like leeches than omnipotent beings.


    Plus, the higher up the advertiser food chain you clamber, the more the Elite Names hit home the same essential message ... namely that it is real hard to persuade people to do stuff or buy stuff they don't want, an' far easier to fix up messagin' to take people forward with what they DO want.


    When Drayton Bird said Understand the power of asking & People only buy when they're ready to buy. Not when you're ready to sell, he did naaaht throw on a sequined thong an' go gyrate his ass off in the mall promotin' CROCHETED ANTELOPE ARTERY BABY SUFFOCATORS bcs nowan wants that kinda stuff, no matter how EELEEET it sounds.
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  • Profile picture of the author Frank Donovan
    Originally Posted by Mark Pescetti View Post

    Advertising dictates...
    Advertising funds...
    Advertising drives...
    If advertising didn't exist...
    Actually it's consumerism that dictates, funds and drives advertising. It's a conceit bordering on self-delusion to believe that advertisers are in business to do anything other than serve the market.

    And take our civilization back...
    With heart and passion-driven advertising.
    Lol. That's a tad bombastic - even for a copywriter. And to quote one of your posts, you're missing the point. The state of advertising is a symptom of the state of society. You're not going to change the course of civilization with a better promo.
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    • Profile picture of the author Mark Pescetti
      Everyone here who thinks I'm some LA-DI-DA copywriter - with his heads in the clouds... are you naive?

      Why does consumerism drive advertising? Do you really think you're that special? You consume, because it's conditioned in society. Being a consumerist, in the way we've become, isn't a necessity. It's been made a necessity by people who have something to sell. It's all brain chemicals and Heuristics. They've got it on lock, and I'm honestly shocked by how y'all react in here. I feel like I just got dropped into some weird high school clique.

      Having made literally hundreds of millions of dollars now for my clients and partners, I've had a unique insight into commerce. And if y'all think commerce truly drives advertising, get your heads checked. Advertisers will always dictate what penetrates pop culture and becomes a must-buy solution, no matter how real or lame. Thatn IS reality.

      And yes, the example I gave is a very real demonstration of how commerce and advertising truly play together. It isn't about you; it's about the stockholders. People who buy the stuff from the big advertisers, who pay the most money for traffic and exposure, are saying, "I want to see more of this in the world." Because yes, where you spend and invest your money IS a testament to what you want to see more of in the world.

      As for the people who talk condescendingly to me, grow up. And realize that if you're in advertising, you do have a ******* responsibility to use your skills for good, not just to pad your fricking paypal accounts.

      I worry. I really do.

      Mark

      P.S. Thanks Alex! Good to be back.
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      • Profile picture of the author OptedIn
        Originally Posted by Mark Pescetti View Post

        I worry. I really do.
        I think we'll survive. I wouldn't worry too much, about others.

        I believe you accused some of us of being, 'condescending.' lol
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        "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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        • Profile picture of the author Mark Pescetti
          Originally Posted by OptedIn View Post

          I think we'll survive. I wouldn't worry too much, about others.

          I believe you accused some of us of being, 'condescending.' lol
          Yup. Responding by saying I'm wrong and there's no time to explain why is condescending. Thanks for your input. I really forgot why I stopped posting here. Why bother attacking and trying to be right? Such a waste of time. If you don't resonate with something, off your perspective, or there's simply no point in me responding... or responding respectfully.
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          • Profile picture of the author OptedIn
            Originally Posted by Mark Pescetti View Post

            Why bother attacking and trying to be right? Such a waste of time. If you don't resonate with something, off your perspective, or there's simply no point in me responding... or responding respectfully.
            Well, if you are going to consider someone not agreeing with everything you say, regardless of how they perceive it, as,"an attack," good luck talking to yourself.

            I get it. Only YOU can be right. Only YOUR observations have validity. You possess knowledge, understanding and wisdom that no one else will ever have. No one else's point of view matters if it doesn't agree with yours.

            Seriously??? Good luck with that.
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            "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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            • Profile picture of the author Mark Pescetti
              Originally Posted by OptedIn View Post

              Well, if you are going to consider someone not agreeing with everything you say, regardless of how they perceive it, as,"an attack," good luck talking to yourself.

              I get it. Only YOU can be right. Only YOUR observations have validity. You possess knowledge, understanding and wisdom that no one else will ever have. No one else's point of view matters if it doesn't agree with yours.

              Seriously??? Good luck with that.
              Not at all. Firstly, I stand behind everything I said. Is it the complete story? Not at all. What I'm responding to is what I've already addressed.
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              • Profile picture of the author OptedIn
                Originally Posted by Mark Pescetti View Post

                Firstly, I stand behind everything I said.
                That doesn't give it any additional credence. It will always just be how you view things and nothing more. Your believing it doesn't make it fact. Not in the least.

                Is it the complete story? Not at all. What I'm responding to is what I've already addressed.
                Sorry - whether you approve or not, I', not buying into your premise.

                We'll just have to agree to disagree and you'll just have to accept that, regardless of any damage that does to your ego. That's not my responsibility. :-)

                No one is asking you to change your thoughts or opinions. Why do you appear so desperate to change anyone else's? Just, sayin' . . . . . . . .
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                • Profile picture of the author Mark Pescetti
                  Originally Posted by OptedIn View Post

                  That doesn't give it any additional credence. It will always just be how you view things and nothing more. Your believing it doesn't make it fact. Not in the least.



                  Sorry - whether you approve or not, I', not buying into your premise.

                  We'll just have to agree to disagree and you'll just have to accept that, regardless of any damage that does to your ego. That's not my responsibility. :-)

                  No one is asking you to change your thoughts or opinions. Why do you appear so desperate to change anyone else's? Just, sayin' . . . . . . . .
                  Damage to my ego? Is this how you talk to people in real life, or just here? I'm genuinely curious. The way everyone interacts in here seriously weirds me out.

                  Advertising does influence content. If you've ever spent any amount of time media buying at big ad agencies, you'll see very transparent agendas.

                  As far as my premise that advertising can and should genuinely help people? The fact that y'all think you're "just" selling a product isn't at the case. You're never just selling a product. It's all based on influence. And that influence runs deep.

                  P.S. Why not aspire to produce positive impacts in people's lives, and always come from that perspective during product development and advertising it? Someone said something about me thinking supplements can change people's lives. Yes, they can. When they work. And when people who care, ask the right questions, so the people they want to help... feel it. I'm not asking anyone to be an angel in their marketing-thinking. But yes, helping people, and attempting to positively influence prospects and customers, should be a priority. Again, why not? Yeah, not everything can integrate that perspective into their copy and messaging. Sometimes a toothbrush is just a toothbrush, right? Oh wait, a copywriter sold the shit out of the idea of a toothbrush being life-changing, when nobody used them. And now, everyone brushes their teeth. So yeah, I absolutely always love to infuse triggers for positive, viral movements. Any barely decent copywriter should. That's why I said, "You're missing the point." At the top of this thread.

                  Advertising influences people and products. And the reverse can be equally true.

                  I've been doing this copy stuff for a long time now. I've worked with some incredible people, too. My way of thinking might be niche, but it's damn effective, and isn't that what we all strive for?
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                  • Profile picture of the author OptedIn
                    Originally Posted by Mark Pescetti View Post

                    Damage to my ego? Is this how you talk to people in real life, or just here? I'm genuinely curious.
                    Everywhere, but I save a little extra truthiness for those that I encounter, here!

                    The way everyone interacts in here seriously weirds me out.
                    You sure do have a problem with the way the rest of the world thinks and acts. lol

                    I've been doing this copy stuff for a long time now. I've worked with some incredible people, too. My way of thinking might be niche, but it's damn effective, and isn't that what we all strive for?
                    That's great and I'm sure everyone is happy for you. Now, stop trying to indoctrinate others to your way of thinking, just because you deem yourself to be incredibly enlightened and all-knowing.

                    I've spent 70 years developing my attitudes and beliefs. You have no idea what exposure I have had to different scenarios in life. I think this is about your ego. You seem to be challenged when others won't adopt your dogma, unquestioningly. Believe what you want. You'll please grant me the right to do the same without you trying to make me feel wrong, strictly by what it seems you feel is the power of your superior intellect.

                    I get it - you're a big shot. Unfortunately, and I do apologize if it wounds you, but I don't impress easily. I'm an advertiser's worst nightmare.

                    I'm simply not buying it. lol
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                    • Profile picture of the author Mark Pescetti
                      Originally Posted by OptedIn View Post

                      Everywhere, but I save a little extra truthiness for those that I encounter, here!



                      You sure do have a problem with the way the rest of the world thinks and acts. lol



                      That's great and I'm sure everyone is happy for you. Now, stop trying to indoctrinate others to your way of thinking, just because you deem yourself to be incredibly enlightened and all-knowing.

                      I've spent 70 years developing my attitudes and beliefs. You have no idea what exposure I have had to different scenarios in life. I think this is about your ego. You seem to be challenged when others won't adopt your dogma, unquestioningly. Believe what you want. You'll please grant me the right to do the same without you trying to make me feel wrong, strictly by what it seems you feel is the power of your superior intellect.

                      I get it - you're a big shot. Unfortunately, and I do apologize if it wounds you, but I don't impress easily. I'm an advertiser's worst nightmare.

                      I'm simply not buying it. lol
                      This isn't why I participate on the forum. Thanks buddy,
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                      • Profile picture of the author OptedIn
                        Originally Posted by Mark Pescetti View Post

                        Thanks buddy,
                        My, pleasure.
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                        "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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                  • Profile picture of the author Odahh
                    [QUOTE=Mark Pescetti;11448025

                    P.S. Why not aspire to produce positive impacts in people's lives, and always come from that perspective during product development and advertising it? Someone said something about me thinking supplements can change people's lives. Yes, they can. When they work. And when people who care, ask the right questions, so the people they want to help... feel it[/QUOTE]

                    so if I Believed robotic life like advanced ai.. dolls that can perform sexual acts nearly as good as a human ..where a positive ..good and life changing thing for a number of people to personally own..

                    Does that fall in line with what you are trying to get across..

                    the issue here .. is you are assuming a shared idea of what qualifies as ..good life changing and positive ..

                    so if you can eat a diet of nutrient rich food .. it is a good thing to have supplementation .. if a person ca get a partner .. maybe synthetic close to the real thing ways to take care of sexual needs are good and positive

                    peoples lives are different what is good for one person positive and life changing.. may be bad to another person and just out of line ..in their life . lifestyle social circle ..

                    the people on this forum who actively participate and post on a regular basis ..have a morality and tend not to be the type of people who would intentional scam people and use their skill to advertise junk products that may be bad in the long term .
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                    • Profile picture of the author Mark Pescetti
                      Originally Posted by Odahh View Post

                      so if I Believed robotic life like advanced ai.. dolls that can perform sexual acts nearly as good as a human ..where a positive ..good and life changing thing for a number of people to personally own..

                      Does that fall in line with what you are trying to get across..

                      the issue here .. is you are assuming a shared idea of what qualifies as ..good life changing and positive ..

                      so if you can eat a diet of nutrient rich food .. it is a good thing to have supplementation .. if a person ca get a partner .. maybe synthetic close to the real thing ways to take care of sexual needs are good and positive

                      peoples lives are different what is good for one person positive and life changing.. may be bad to another person and just out of line ..in their life . lifestyle social circle ..

                      the people on this forum who actively participate and post on a regular basis ..have a morality and tend not to be the type of people who would intentional scam people and use their skill to advertise junk products that may be bad in the long term .
                      I've participated here for years.

                      And I hope you have some back up for the damaging claim you made against me here. That's a really messed up statement, and I don't appreciate your tone at all. WTF dude?
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                      • Profile picture of the author OptedIn
                        Originally Posted by Mark Pescetti View Post

                        I've participated here for years.

                        And I hope you have some back up for the damaging claim you made against me here. That's a really messed up statement, and I don't appreciate your tone at all. WTF dude?
                        Mark, I know you really don't want to hear from me, but I really don't think that a word of that was aimed at you. I could be wrong, but I believe it was more of a general observation.

                        Odahh has a rather unique posting style, that I have oftentimes misinterpreted, myself.

                        Sorry to stick my nose in where I'm sure you feel it doesn't belong, but I thought I might assuage your belief that you were personally attacked, even though you can be a bit thin-skinned. :-)

                        Of course - I could be totally wrong. There's a first time for everything, I have been told.
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                      • Profile picture of the author Odahh
                        Originally Posted by Mark Pescetti View Post

                        I've participated here for years.

                        And I hope you have some back up for the damaging claim you made against me here. That's a really messed up statement, and I don't appreciate your tone at all. WTF dude?
                        where is the personal attack .. outside the botched attempt to quote .. and i fail to see how anything in the post you quoted could be seen as damaging to you in any way..

                        it is a forum where 99 percent of what people write gets ignored or misunderstood ...

                        and if you read it again closely .. and include yourself in those who regularly contribute to the forum.. then you are covered..in the type of person who probably has morality and would not use there skills to run scams ..

                        so i wasn't attacking you ..just attempting to a failing to explain not everyone has the same definition of good and positive life changing.. and it is easy for my good and life changing to seem immoral and bad to other people ..

                        I am not trying to sell anything here..and most people ignore much of what i say..but a lot are full of real good gems of information ..and other times those gem lead to valuable changes in things i do
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      • Profile picture of the author Odahh
        Originally Posted by Mark Pescetti View Post



        As for the people who talk condescendingly to me, grow up. And realize that if you're in advertising, you do have a ******* responsibility to use your skills for good, not just to pad your fricking paypal accounts.

        I worry. I really do.

        Mark

        P.S. Thanks Alex! Good to be back.

        it depends on whos definition of good you use
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      • Profile picture of the author Johnny12345
        Originally Posted by Mark Pescetti View Post

        Being a consumerist, in the way we've become, isn't a necessity. It's been made a necessity by people who have something to sell. It's all brain chemicals and Heuristics. They've got it on lock...

        <snip>

        Advertisers will always dictate what penetrates pop culture and becomes a must-buy solution, no matter how real or lame....

        <snip>

        I worry. I really do.

        Mark

        OK, now I get it...

        Once I realized you were talking about companies like Apple Computer, it all made sense.

        Good post.

        John
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  • Profile picture of the author GordonJ
    Originally Posted by Mark Pescetti View Post




    And take our civilization back...

    With heart and passion-driven advertising.

    Please.

    Before it's too late.

    Mark
    With apologies to Pete Seeger:

    "If you had a hammer, you could hammer in the morning...
    pound your toast to crumbs, pound your bacon to bits

    Pound your lunch to nuggets, pound your soup to splashes,

    all over this land.

    Pound your dinner to mush, pound your snacks to dust...

    Pound everything around you, but you need to BUY a hammer,

    And I've got a hammer for sale,

    And I'll let you buy it...

    But only for today, at a special discount,
    in a limited number,
    before they're all gone.

    So you must buy a hammer,
    buy a hammer from me,
    And hammer in the morning, cause everything's a nail,

    And you'll hammer out justice,
    you'll hammer out common sense,
    you'll be happy
    and live ever after...

    etc., etc."

    As a former hammer salesman,

    like the guy with smallpox in Deadwood:

    https://youtu.be/Q0XBHpXLkUs

    I apologize.
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    • Profile picture of the author Frank Donovan
      Originally Posted by GordonJ View Post

      like the guy with smallpox in Deadwood:
      Oh yes. Can never have enough Deadwood clips.
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  • Originally Posted by Mark Pescetti View Post


    And it's time for the people and companies that have REAL, authentic, genuinely life-changing products and services to rise up... and take over.
    And what all knowing, morally superior person would be the judge of what these products are? What happened to free speech, and our right to choose?

    Originally Posted by Mark Pescetti View Post


    With heart and passion-driven advertising.
    Ahhh..Mark, Mark, Mark.....

    Except for charities, businesses are in business to generate a profit. And they do that by selling what people want to buy...not what you think they should buy...but what they want to buy.

    And advertising platforms (including print and broadcast) are in the business of selling ads, not deciding what ads serve a greater good.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by Claude Whitacre View Post

      And what all knowing, morally superior person would be the judge of what these products are? What happened to free speech, and our right to choose?


      Ahhh..Mark, Mark, Mark.....

      Except for charities, businesses are in business to generate a profit. And they do that by selling what people want to buy...not what you think they should buy...but what they want to buy.

      And advertising platforms (including print and broadcast) are in the business of selling ads, not deciding what ads serve a greater good.
      Dude, use your own common sense. I should t have to say that. Trying to school me on freedom of speech has literally nothing to do with this conversation.
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  • Profile picture of the author Odahh
    Originally Posted by Mark Pescetti View Post





    And it's time for the people and companies that have REAL, authentic, genuinely life-changing products and services to rise up... and take over.

    Don't let the "advertising elite" continue to have total dominance over the media platforms that drive commerce and society.
    the reason for the decline in ratings and viewership.. and the destruction of many newspapers and magazines that was drive by advertising revenue.. is because the masses are escaping into areas where they can avoid as much advertising as possible..

    and wwe .. uses the broadcast media .. to fill stadiums and sell premium events on pay per view .. that have no advertising ..I avoid watching television.. because i hate most of the advertising ..between the political ads and the adds for medications.. and the trauma inducing change in volume from the program you are trying to watch and the adds.. so you have to raise the volume to hear the dialougue ..and then grab the remote and mute to not have the crap scared out of you because the volume on the comercial is double that of the movie yo are watching ..

    blah blah blah.. when i can't skip the ad on a you tube video.. i just go to another you tube video
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  • Profile picture of the author ryanbiddulph
    Advertising does influence society of some level Mark.

    I'd add 2 things buddy:

    1: The meat of the message determines the power of the message. If the message is weak, folks tune out.

    2: Those with some mindfulness see through 99.9999999% of the marketing message that many advertisers use from an energy of scarcity-fear. Example; the idea that someone or some words or a mass of humans can control me is kinda funny. I don't have that highly developed fear of criticism that leads to sheeple-tendencies, combativeness, resistance, etc. But it takes some mindfulness and we know; most human beings live in the future or past, not in the moment.

    Cool post dude.
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    • Profile picture of the author AlanCarr
      "I don't have that highly developed fear of criticism that leads to sheeple-tendencies, combativeness, resistance, etc."

      Aw hunny....


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    • Profile picture of the author Mark Pescetti
      Originally Posted by ryanbiddulph View Post

      Advertising does influence society of some level Mark.

      I'd add 2 things buddy:

      1: The meat of the message determines the power of the message. If the message is weak, folks tune out.

      2: Those with some mindfulness see through 99.9999999% of the marketing message that many advertisers use from an energy of scarcity-fear. Example; the idea that someone or some words or a mass of humans can control me is kinda funny. I don't have that highly developed fear of criticism that leads to sheeple-tendencies, combativeness, resistance, etc. But it takes some mindfulness and we know; most human beings live in the future or past, not in the moment.

      Cool post dude.
      You're so right brother. We can be where we physically sit... and where ours holographic minds take us.
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  • Profile picture of the author Alex Cohen
    Originally Posted by Mark Pescetti View Post

    Advertising dictates the content on network and cable television.

    Advertising funds Facebook and Google.

    Advertising drives the mainstream media.

    And you think you're just running a promo?

    Not a chance.
    [...]

    Good to see you on here again Mark.

    Alex
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  • Profile picture of the author Mark Pescetti
    Just sitting with this a little more:

    The consensus seems to be that commerce drives advertising.

    Chicken and the egg? Or something deeper?

    .................................................. ..........

    Now, I want you to think about a dollar bill.

    See it in your imagination.

    Maybe it's old and all wrinkled up.

    Maybe it's crisp and new.

    Doesn't matter.

    Just imagine that dollar bill.

    Where are you going to spend it?

    Is it something that you identify with, like... "I'm a Coke drinker."?

    Or is it something you want to see more of in the world, like... "I only buy organic, because I don't appreciate the damage big corporations cause in the soil."

    Either way, where you spend that "harmless" dollar is an absolute testament to what YOU want to see more of in the world.

    Here's the thing:

    As a copywriter who has inspired, tricked, manipulated, motivated... whatever word you wanna use... to get people to "press the buy" button...

    I can tell you, most business owners don't give a damn about helping people with the best products and services.

    They're far more interested in getting under your skin - by twisting a metaphorical knife into the fears THEY know you have. And THEY (advertisers) know HOW to connect with the image you hold of yourself; your very identity, and convince you that THEY know what you need. THAT is what drives commerce. And whoever spends the most money to get in front of your face, again and again... typically wins.

    The thing is...

    WE have a responsibility in this.

    Because remember, where YOU spend that DOLLAR BILL... is what YOU want to see more of in the world. So, when you support the people, companies, and corporations that only want to get your money, you're simultaneously empowering the big-brand-money-grabbers to keep sticking their slimy hands into OUR pockets.

    The point?

    Well, the next time you pull a dollar bill out of your wallet, pocket, or purse...

    Ask yourself:

    "Is this what I want to see more of in the world? Or am I supporting something I don't actually jive with?"

    When more people start consciously asking that question...

    Consumerism really can drive commerce and advertising.

    But until then...

    We're just being naive. There are simply too many people out there, playing a big advertising game, that only want your money. And if they have the financial backing, their "money-grab" can redefine advertising and commerce.

    Mark
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    • Profile picture of the author SARubin
      I truly admire your spirit Mark,

      And I agree with what you say, up to a certain point...

      Although, I do believe that preaching at a bunch of people on this forum (or any forum for that matter) hoping it will somehow change the world, is a bit idealistic, don't you think?

      I'm not saying it's a bad thing... I just don't see it making a huge dent in the way commerce is conducted throughout the world.


      I'd love to believe that by me not helping to advertise for non-altruistic companies, that no one else will take the job. And the company will be forced to change its ways. But life has taught me to be a bit more pragmatic than that.

      I'm reminded of an old saying that I heard somewhere... "if everyone would sweep in front of their own doorstep, the whole world would be clean"

      And in the spirit of your message, I do try to keep MY own doorstep as clean as possible. But I have no delusions that strangers on the other side of town are doing the same.


      Also, when I take a dollar out of my pocket and put gas in my car, I'm not happily supporting the big car manufacturers or the big oil companies... I'm just trying to get to work, or drive my kids to school.

      Maybe I could trade my vehicle in for a bicycle, but that would make it awfully difficult to bring groceries home from the supermarket.


      So I agree with the spirit of your message. And I stand beside you in contempt for the greedy companies that do little for the betterment of society.

      But right now, I can only remain cautiously optimistic that the machine you're raging against will change its direction within my lifetime.

      That said, if you decide to start a national campaign for ethical advertising... I'll be happy to sign the petition.

      All the best,
      SAR
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      • Profile picture of the author OptedIn
        Originally Posted by SARubin View Post

        So I agree with the spirit of your message. And I stand beside you in contempt for the greedy companies that do little for the betterment of society.
        Why would you say, that? Corporate giving, even by some of the worst companies adds up to many billions of dollars per year.

        Personally, I don't care if the goal is to simply assuage their corporate guilt, or is given based on pure altruism. What does the motivation matter? It's the good that can be accomplished with that money that matters.

        They're going to be in business, probably for a very long time. Let's be thankful for what we can get to offset any negative effects they have on the world. Bemoaning their bad behavior doesn't seem vey productive and identifying it was certainly not a news flash.

        You're right about one thing. People should sweep their own door step, before slamming everyone else in the world. I haven't met anyone, yet, that walks the walk as well as they love to talk the talk. No one - no where. We can all do better.

        Just my 2ยข.
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        • Profile picture of the author SARubin
          Originally Posted by OptedIn View Post

          Why would you say, that? Corporate giving, even by some of the worst companies adds up to many billions of dollars per year.

          Personally, I don't care if the goal is to simply assuage their corporate guilt, or is given based on pure altruism. What does the motivation matter? It's the good that can be accomplished with that money that matters.

          Well, my actual words were "greedy companies that do little for the betterment of society."

          If they're making the world a better place in some way (even if it's not what they'd rather be doing with their money) then they still do serve a purpose.

          It would be nice if they did it for philanthropic motives. But sometimes we have to take the good, take the bad, take them both, and there we have, the facts of life...
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          • Profile picture of the author OptedIn
            Originally Posted by SARubin View Post

            Well, my actual words were "greedy companies that do little for the betterment of society."
            Do you have a list of those? Isn't that a matter of personal opinion?

            If they're making the world a better place in some way (even if it's not what they'd rather be doing with their money) then they still do serve a purpose.
            Regardless of their philanthropic outlay, if they are producing something that people want, or need to purchase, then they have met their basic criteria as a commercial enterprise. No one is obligated to give and I'm sure that there are many people here subscribing to the mantra that, "Greed is good."

            It would be nice if they did it for philanthropic motives. But sometimes we have to take the good, take the bad, take them both, and there we have, the facts of life...
            Yep. It's not a perfect world. Never wuzz and never will be. :-)
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  • When Krishnamurti invited evrywan to be "the change you want to see in the world", tbh I ain't sure he had in mind no kinda broad brush filosophical dogma says evry cent you spend, evry kiss you give, evry pat on the back you recieve, gotta be muscled up to artery-pump maxo with Irrefutability's Angels soarin' e'er overhead.

    For sure, I got concerns 'bout my existence an' my relationship to others goes beyond my immediate desire for BURGERS, dinky SHOES, an' undergarments don't split me in half when I bend out all weirdsy in Yoga class.

    But I would want always for my motivation to deliver on licks an' kisses 'steada foamin' at the frickin' mouth.

    tbh I got no time for a bloodbath of righteous zealotry.

    Is advertisin' the pinnacle of enthoosiastic zeal on a mission, higher purpose stuffs gonna transform the planet on a crusadin' roll?

    Or sumthin' closer to where evryday people persons actschwlly are?


    https://youtu.be/SiXNY7ganh0
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  • Profile picture of the author max5ty
    So much of your post just makes no sense.

    Cosmos, before it's too late, consciousness, rise up and take over, take our civilization back...I do understand some states have legalized things which could lead to being more in tune with the cosmos.

    First, there have been tons and tons and tons of shows that even with loads and loads of advertising dollars have failed simply because the public didn't like them. No amount of advertising dollars could get enough viewers to tune in.

    Second, it would take me pages and pages to list all the products that have had billions of dollars spent to advertise them, and yet they still bombed because the public didn't want them. No amount of dollars could influence society to buy.

    Third, the biggest advertisers usually advertise products that have already been deemed by the general population to be things they will buy...

    Auto. One of the biggest advertisers. People are going to buy cars. Manufacturers compete to have their brand of cars bought.

    Restaurants, another one of the biggest advertisers. People are going to eat out. Restaurants advertise to get you to eat at their joint.

    Personal care...household products...beverages (all among the top advertisers). You're going to buy soap and shampoo and stuff to clean your house...and beer, and Pepsi or Coke, blah, blah, blah. I could go on and on.

    You can download the white paper at Ad Age on who spends the most and on what.

    I see you write copy for mostly pills and health cures? So I guess this is what you're calling real life changing stuff?

    Nobody is keeping you from advertising the stuff you write for. If the people want the products you advertise, they'll buy them. If they don't want them they won't buy them.

    Maybe you're starting to realize what those big bad advertisers that spend billions a year already know...you can't always throw enough money at a product, show, movie, etc., and force people to buy into your advertising.

    Every day people still decide what they want and what they don't...

    and now with social media the way it is...I'm not even going to start explaining why that makes your post even more senseless.
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  • Problem we got rn is OTT flooidity.

    An' prolly we gettin' way mixed up 'bout what evrywan wants & needs kinda along the way.

    Thing is ... toward what immaculate fyooture could we or should we all be drawn?

    Even if we script the f*cker ourselves?

    Immediatest evah deal 'bout advertisin' is how it gotta reinvent iteslf over an' over less'n Nouveau Eyeballs lookin' in on Divinest Evah Proclamation go kinda MLEH.

    On a trooly free kinda planet, advertisin' is the reflectin' kudos says EVEN MEDOOSA CAN MAKE IT THRU.

    Elseplace, all we got is deterministic propaganda enslaves anywan stoopid enough to render 'emselves frickin' STOOPID.

    ARE YOUR HEELS & NAILS DAMNO OUT FOR ANSAS FROM THE OP, O PRINCESS?

    Nope.

    Ineffectual provocateurs rarely care 'bout lesser disruptional ditzos.

    Prolly they got pets figure alla that schwango ...
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    • Profile picture of the author OptedIn
      Originally Posted by Princess Balestra View Post

      Prolly they got pets figure alla that schwango ...
      As usual, Princess - I couldn't have put it any better, myself. Your clarity of thought is a breath of fresh air.

      Optie
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      • Originally Posted by OptedIn View Post

        As usual, Princess - I couldn't have put it any better, myself. Your clarity of thought is a breath of fresh air.

        Optie
        I would always wanna walk out as accidentally colossal derangement masqueradin' as permanently exotic magnitude ... only I can't find my phone rn cos ima lost out in a haze packin' maxo FFS.

        Any advertisers got an angle on my problem, plz call.

        Otherwise ima lay down in a heap in a fruitful dialog with mebbe wine, pasta, an' a consummately incisive understandin' 'bout what it takes to flush out my personalest evah tinglydanglies.

        Thing is, we so love anythin' reflects back alla our hopes an' dreams it is like we Narcissus minus the pond.

        That is why anywan drops PONDS from OUTTA NOPLACE expectin' EFFECT frankly an ASSHOLE.
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  • Profile picture of the author OutrageousBird
    I'm afraid that it's too late. The content is not created anymore for the sake of informing, education, becoming a better version of ourselves, but only for the sake of product placement. I remember Google search results back in 2009, they were relevant for what I was looking for, and now it's only relevant for what it's likely for me to buy. It would require the death of capitalism in order to stop this trend, which is impossible.
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    • Profile picture of the author OptedIn
      Originally Posted by OutrageousBird View Post

      The content is not created anymore for the sake of informing, education, becoming a better version of ourselves, but only for the sake of product placement.
      Seeing as how the topic is on advertising, that would be the expected goal.
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  • Prolly what we talkin' 'bout here is the powah (or lack of it) of transformational conduitismo.

    Seems to Moi how advertisin' is fulla superfluxystuffs.

    One side of the kissup, you got people with offers.

    Other side of the kissup, you got people want shit.

    Superfluxystuff magic says ... alla you peoples get to kiss up sweet an' swanky off into a fyooture packin' alla the stuff you wanted.

    *MWAH MWAH MWAH*

    Meanin' buyer trades in curiosity an' WANNA for RESULT ... an' sellah dangles carrots so expertly it is kinda PORNO.

    Seems always the advertiser has the upper hand here.

    Cos she like applyin' ZERO PRESSURE to the string danglin' offa her thumb & forefinger bcs it POSITIONED DIRECTLY O'ERHEAD WITH SUCH IMMACULATE DEFTNESS PROLLY IT GONNA FEEL LIKE FATE -- less'n anywan on the other enda the string SO MAD HUNGRY FOR CARROTS it means she gotta flex up an' pull back hard when she feels a yank.

    Thing is ... powah, always, is downhome way bottom on the string.

    Otherwise ... what value be there in anythin' dangles?

    Less'n mebbe it swings around for a while, fulla promise, an' eventyooally sparkies up an' delivers.

    Wanna inflooence nowan from outta noplace -- go make a movie or write a book.

    tbh most advertisers leech that kinda procreative bounty so many steps behind the event you can kinda time boilin' an egg thx to their ponderous steps into the posthumously clonetasmal yonder.

    Anyways -- I got started out here on transformational conduitismo.

    Which, it turns out, ain't actshwlly nuthin' much to speak 'bout rn ...


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