Feel like am at ground zero

6 replies
Revamping a totally left-alone site fo my Coaching & therapy biz.

Using an old infocus WP theme - wanting to get a new theme but I'm just totally clueless as to what should actually even BE on my front page - because, what I has on there, was just not worth a damn.

What sort of copy should be on a home page? - surely it should be addressing the problem/ wants of the visitors and not me peacocking etc...
All I know is that what's currently there does not seem to be working well enough!

What is it you guys think I should have on my front page? - it's beyond me
Currently have a scrolling slider [bleurgh] and below four columns that say the following...



PERSONAL COACHING
1 You need to progress in some area of your life. Something to move on from, or holding you back. You'll get new ways of thinking & build powerful supporting beliefs to get you where you want to be.


BUSINESS COACHING
2 Your Business needs you to perform consistently at high levels. This calls for calmness under pressure, appropriate work/life balance, accountability, and solid experienced counsel backing you and motivating you over a longer term.


THERAPY
3 Get over a problem in your life. Now is the time to stop suffering from Anxiety, Fears or Trauma. Get your life back and a new sense of freedom. NLP, IEMT, Hypnosis and Behavioural Therapy will get you there.


PERFORMANCE
4You need to be at your best for a specific event. A Public Speaking opportunity, a big competition or your first sporting event. I'll use the same techniques I use to build world champions and Business leaders
#feel #ground
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  • Profile picture of the author GordonJ
    Originally Posted by ;11474737

    Revamping a totally left-alone site fo my Coaching & therapy biz.

    Using an old infocus WP theme - wanting to get a new theme but I'm just totally clueless as to what should actually even BE on my front page - because, what I has on there, was just not worth a damn.

    What sort of copy should be on a home page? - surely it should be addressing the problem/ wants of the visitors and not me peacocking etc...
    All I know is that what's currently there does not seem to be working well enough!

    What is it you guys think I should have on my front page? - it's beyond me
    Currently have a scrolling slider [bleurgh] and below four columns that say the following...

    PERSONAL COACHING
    1 You need to progress in some area of your life. Something to move on from, or holding you back. You'll get new ways of thinking & build powerful supporting beliefs to get you where you want to be.


    BUSINESS COACHING
    2 Your Business needs you to perform consistently at high levels. This calls for calmness under pressure, appropriate work/life balance, accountability, and solid experienced counsel backing you and motivating you over a longer term.


    THERAPY
    3 Get over a problem in your life. Now is the time to stop suffering from Anxiety, Fears or Trauma. Get your life back and a new sense of freedom. NLP, IEMT, Hypnosis and Behavioural Therapy will get you there.


    PERFORMANCE
    4You need to be at your best for a specific event. A Public Speaking opportunity, a big competition or your first sporting event. I'll use the same techniques I use to build world champions and Business leaders
    ..fast loading and letter perfect site. Either run your work through Grammarly, or hire a proof reader, you will lose your credibility with your poor writing.

    It should address the 'problems and wants of your visitors", so, WHO are they?

    Who is your ideal prospect and HOW will get them to visit your site? When you answer those questions, first thing, then you know what should go on the front page, eh?

    Is it working or not? It seems to be not working, you say, but what gives you that conclusion?

    I think you are trying to put too much on it, asking your front page to do too much for you, maybe consider a separate landing page for each service, or DO peacock slightly to establish credentials, what makes you able to do therapy?

    And why is your therapy as good as or better than the million and one other sites who offer this service?

    I feel you are putting the cart before the horse, but I could be wrong. When you know who you want to serve, and where and how they find you, the front page should be a no brainer.

    GordonJ
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    • Profile picture of the author $ilverback
      Thanks buddy - does it scan poorly? - my friend thinks it does, I think it is ok - maybe my grammar calibration is off!!




      It should address the 'problems and wants of your visitors", so, WHO are they?

      Well, they're different for the different columns...

      Who is your ideal prospect and HOW will get them to visit your site? When you answer those questions, first thing, then you know what should go on the front page, eh?

      clearly I need to give greater depth of thought to this - annoyingly it is multiple people

      Is it working or not? It seems to be not working, you say, but what gives you that conclusion?

      my because i'm just not as busy as I could and should be

      I think you are trying to put too much on it, asking your front page to do too much for you, maybe consider a separate landing page for each service, or DO peacock slightly to establish credentials, what makes you able to do therapy?

      Yes, think you're right - though I loathe to blow own trumpet - clearly I must learn - probably why things are as they are.

      And why is your therapy as good as or better than the million and one other sites who offer this service?
      Great question I need to answer [ and probably post on the front page!]


      I feel you are putting the cart before the horse, but I could be wrong. When you know who you want to serve, and where and how they find you, the front page should be a no brainer.

      Thanks Gordon - excellent feedback

      GordonJ[/QUOTE]
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  • Profile picture of the author Alex Cohen
    Originally Posted by ;11474737

    Revamping a totally left-alone site fo my Coaching & therapy biz.

    Using an old infocus WP theme - wanting to get a new theme but I'm just totally clueless as to what should actually even BE on my front page - because, what I has on there, was just not worth a damn.

    What sort of copy should be on a home page? - surely it should be addressing the problem/ wants of the visitors and not me peacocking etc...
    All I know is that what's currently there does not seem to be working well enough!

    What is it you guys think I should have on my front page? - it's beyond me
    Currently have a scrolling slider [bleurgh] and below four columns that say the following...
    Research.

    See what your successful competitors are doing.

    If possible, fill a gap in their marketing. Otherwise, come up with a new angle and copy what they're doing.

    Alex
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    • Profile picture of the author $ilverback
      Originally Posted by Alex Cohen View Post

      Research.

      See what your successful competitors are doing.

      If possible, fill a gap in their marketing. Otherwise, come up with a new angle and copy what they're doing.

      Alex
      Thanks Alex , that's what I've begun to so.Part of it is loathing to use buzzwords and jargon that sadly, my client group seem to eat up! Again, need to put on the big boy britches and get over myself. Thank you, you have set me thinking.
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  • 2 & 3 sound kinda like generic ditzbrain article schwango pullin' on smarts don't actschswlly got YOU center stage.


    Gowan, read them words again.

    As a cazyool observah ... who I findin' here beyond the Google swamp of The Miraculous?
    Signature

    Lightin' fuses is for blowin' stuff together.

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    • Profile picture of the author $ilverback
      Originally Posted by Princess Balestra View Post

      2 & 3 sound kinda like generic ditzbrain article schwango pullin' on smarts don't actschswlly got YOU center stage.


      Gowan, read them words again.

      As a cazyool observah ... who I findin' here beyond the Google swamp of The Miraculous?
      LOL thanks, basically it scks then? - think that's true. Not sure why I find it so hard to write about what I do, when I totally love the job I do?

      I
      You lost me at schwango pullin on smarts not getting you centerstage bit - but guessing you mean its generic bollox. fair point.
      And refering to the swamp of the miraculous - is that a smart way of saying how everyone is making out like they're the saviour ant stuff? Think that's true if so,
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