So, I'm starting a review type blog. I was writing my first round of content and realized I had no idea what I was doing so I scrapped my first try.
I bought three copy writing books that came highly recommended to me by a trusted source:
- The copy Writers Handbook
- Copy-writing: Successful writing for design, advertising and marketing
- How to wright good advertisement
I've skipped around from chapter to chapter and annotated the first two books heavily. I learned some good info about audience analysis, product research, writing to sell etc.
BUT I have not read any of the three books from cover to cover.
Should I do read and take notes to make sure I thoroughly understand the techniques before starting my research/writing? There are some gaps in my knowledge.
OR just keep both books handy for reference at all times?