The Power (and Profitability) of the Personal Touch...

10 replies
This guy figured out how to use personalization to boost response and create a $1 billion company, pretty cool (the first few paragraphs do a good job explaining why this works)...

https://www.bbc.com/news/business-47224218

Cheers,
Colm
#personal #power #profitability #touch
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  • Hellor Colm,
    Originally Posted by colmodwyer View Post

    This guy figured out how to use personalization to boost response and create a $1 billion company, pretty cool (the first few paragraphs do a good job explaining why this works)...

    https://www.bbc.com/news/business-47224218

    Cheers,
    Colm
    How dare that young whipper snapper use OLD SCHOOL HANDWRITTEN letter writing methods. It's unheard of! It's absurd! It doesn't work! It's down right foolish!

    I LOVE IT!

    OLD SCHOOL RULES!

    Chinchilla
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  • Profile picture of the author AlexKomkov
    It always sounds like a nice idea but how do you actually find a "boss" address? Even finding his/her email is hard as f4ck. Maybe physical letters are just a cool topic for the journalists to write about?) How do they say: The Money is in the List! :-D
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    • Hellor Alex,
      Originally Posted by AlexKomkov View Post

      It always sounds like a nice idea but how do you actually find a "boss" address? Even finding his/her email is hard as f4ck. Maybe physical letters are just a cool topic for the journalists to write about?) How do they say: The Money is in the List! :-D
      SERIOUSLY!?

      You're kidding? Right?

      Chinchilla
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    • Profile picture of the author savidge4
      Originally Posted by AlexKomkov View Post

      It always sounds like a nice idea but how do you actually find a "boss" address? Even finding his/her email is hard as f4ck. Maybe physical letters are just a cool topic for the journalists to write about?) How do they say: The Money is in the List! :-D
      MAYBE if you actually READ the article... you would know the answer to this, just MAYBE. and if you DID read the article.. then keep your day job!
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      Success is an ACT not an idea
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  • Profile picture of the author jmosticc22
    This is a good lesson for a lot of people, personal touch goes a very long way in networking. It is funny how personal touch plays on human psychology.
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  • Profile picture of the author Oziboomer
    Straight to the top.

    I wonder if he used some Smythson blue bordered kings writing paper and a quality fountain pen to scribe the note.

    Pretty sure it wasn't done in a ballpoint on 70gsm white bond.

    Nothing beats getting that nice laid paper that screams quality before the envelope is even opened.

    Best regards,

    Ozi
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  • For sure, personal touch is cool.

    That's why I desire always to be super specifically & diligently SEDOOCED

    by stuff I might kinda sorta wanna WANT

    'steada merely bein' GOOSED

    like I a vacuous hole into which all monstrosty may manifest to my ultimate detriment.
    Signature

    Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author colmodwyer
    ...I think he used a sharpie on toilet paper.

    Cheers,
    Colm
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