Beginner's Copywriting Queries

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Hey Warriors... I was starting off with fb ads but I do not have a firm grip over copywriting... What can I do to become great at it.....??
#beginner #copywriting #queries
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  • Profile picture of the author 1Bryan
    Don't worry about becoming great at it. Focus on becoming profitable. Start with matching the right offer to the right person. Basic copy can be profitable for that.
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  • Profile picture of the author Alberto Marsh
    You can copy images or theme that are permitted otherwise try to avoid copying even texts. To become great, learn essentials of copywriting over the Internet.
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  • Profile picture of the author EMButler
    Hi Anshul...copywriting is so important! It's a great skill to learn, because it applies to any aspect of marketing. If you don't want to do all the writing yourself, you can hire a copywriter to save time.

    Are you wanting to learn the basics? There's a lot of great free content on copy basics in blogs and on YouTube. Just do free studying at first. Copywriters are quite persuasive and next thing you know you'll be signed up for some $1000 course haha.

    A few places to check out: Copyblogger.com; Hubspot's blog ; KopywritingKourse; DigitalMarketer's blog. (DigitalMarketer also has an affordable subscription plan and a lot of great training on the customer value journey, so you can get a good feel for how to decide on the concept you want to cover in your copy -- whether a FB ad, or email, or landing page, or whatever.) Also, AWAI specializes in copy training...but they will be pushing you to buy.

    While you're looking, sign up for their emails and look up their Facebook ads. Start saving ads you find compelling as you scroll through your facebook feed. You can even create folders in Facebook now, so you can save posts in different categories. (I have one called "ad swipe file." It contains ad posts I've saved to be inspired by later!).

    In addition: google books on copywriting and get the ones copywriters recommend. If you like to learn visually, there are inexpensive courses on Udemy, and platforms like that.

    Like someone else here said: Practice, practice, practice. It's one thing to understand the concepts and an entirely different thing to execute a project!

    Hope that helps!
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    • Profile picture of the author YDM307
      Hi,
      thanks for great advice. DonĀ“t you have also any recommendations where you can get your first clients? Start your own blog/ write some exemplary content and then sending it to different people who may be interested seems like a plan to me but maybe there are much more efficient paths?

      Thanks for your valuable insights once again!
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  • Profile picture of the author ianbramwell
    Hi there, only one way to get good at anything and that is, as others have said, practice. I would also learn from the courses and sites mentioned. If you want you can look up 'the Gary Halbert letter'. Good copy writing there.

    When you get a good piece of copy, copy it out lots of times. Try to find where the writer is and how they are bringing the customer into alignment with the action they want them to take.

    See how the piece is broken down with subheadings. Each paragraph or group of following the subheading and relating to it.

    Eventually by writing the copy out, by hand you will get to understand more and develop your own take on the sales letter.
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  • Profile picture of the author palmtreelife
    Practice is important, yes, but you also need to know what makes good copywriting and what makes bad copywriting.

    When you hire a copywriter, they will ask you a bunch of questions to get a feel for the message you want to send, how you want to send it, details about the product etc etc.

    Learn the questions they are asking and how they answer those questions with the finished product. Start your next project by asking yourself those same questions and practice with a few drafts to see if you can get something similar to the copywriter.

    Good copywriters can be expensive because they can be worth their weight in conversions! However, for practice purposes, you can go to fivrr or a similar service website, pay very little and build up your experience of writing and try to simulate (not plagiarize) those more experienced copywriters.

    That is the cheap and long way to do it. Taking a highly recommended course or just paying for service is the quicker, albeit more expensive way to get the job done.

    I've always believed in outsourcing the technical aspects of IM so I can focus on the creative and business building side of things. Sure I can save money by learning these type of things on my own, but if I double or triple down on my strengths as a creator, I can bring more value to my customers and demand premium rates that would more than take care of the outsourcing costs.
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  • Profile picture of the author Maca56
    I agree that being profitable is the main thing that every copywriter goes after, but I tend to disagree that perfection should be ignored. If you struggle to be profitable and not perfect at your work, you'll end up failing since your clients will run away after the first bad job. Don't stress yourself so much over being perfect right at the start, but practice will see you through
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    • Profile picture of the author naviown
      Originally Posted by Maca56 View Post

      I agree that being profitable is the main thing that every copywriter goes after, but I tend to disagree that perfection should be ignored. If you struggle to be profitable and not perfect at your work, you'll end up failing since your clients will run away after the first bad job. Don't stress yourself so much over being perfect right at the start, but practice will see you through
      I agree to this. Mistakes will be made, better to own it and learn it. Rather than being perfect or having no mistake at all in the beginning. You get better gradually. Learn by making mistakes
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  • Profile picture of the author oppyeaunome
    Originally Posted by Anshul Grover View Post

    Hey Warriors... I was starting off with fb ads but I do not have a firm grip over copywriting... What can I do to become great at it.....??
    Repetition is the father of learning...I repeat repetition is the father of learning.

    You've got to wake and put in the work day in and day out.

    Write....write....write that's the only way you're going to get good.
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  • Profile picture of the author BackinBlack
    Find a mentor - someone with a proven track record for writing great copy and learn everything you can from them. Make learning it your 'religion'.
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  • Profile picture of the author Alex Cohen
    Originally Posted by Anshul Grover View Post

    Hey Warriors... I was starting off with fb ads but I do not have a firm grip over copywriting... What can I do to become great at it.....??
    Get quality FB ad training. There's a lot to them besides copywriting.

    Alex
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  • Profile picture of the author Princess Balestra
    Good point, Alex.

    You gotta remember always how "copy" looks different dependin' on your POV.

    Always, it has to appeal to the end consoomer -- they gotta BUY the product, idea or service ... bcs the copy helps 'em be sure that is the best way forward.

    Always, copy has to appeal to the client. This don't mean the client gotta like the copy ... but they sure gotta appreciate the result. Smart clients understand this bcs they appreciate effectiveness over personal taste. Dumb clients insist on rewrites so they can feel good 'bout 'emselves.



    These dynamics always exist against the backdrop of THE LAW.

    Sumtimes, copy that pleaseth buyers, clients & writers is so darn sweet IT ILLEGAL.

    So ... always you gotta balance creativity an' tactics against what you actshwlly allowed to do.

    One skillset is speculative, generative an' emo-based; the other is straight-down-the line HOMEWORK.



    Next stop is ... what FORM does your copy take?

    Is it a landin' page, a sales letter, an email?

    Or sumthin' gonna be posted to local homes an' businesses?

    Whatevah your messagin', these different FORMS dictate how the narrative plays.

    But I would say here that whatevah rules & guidelines exist, there's a whole buncha slack, room to play around.

    For formalised structures like FaceBook, Amazon etc, the skeleton script is way less flexible, an' you gotta learn each one, bone by bone, before you can make with the enticin' copy flesh.



    Oh, an' ... neat li'l puss cat, Alex.
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