How to learn copywriting

by Tyler5
45 replies
HI everyone!

I'm interested in learning how to copy write so I can become a freelance copywriter, the only issue is I have no writing experience what so ever...

I'm based in the UK but from what I understand as a freelance copywriter it doesn't matter where you are in the world, which is one of the reasons it appeals to me so much!

I've already begun reading the Boran letters as I've read they're a good place to start, but any other reading materials websites or tips would be greatly appricieted.

Speak soon

T
#copywriting #learn
  • Profile picture of the author Kay King
    Use forum search to find threads on learning to and improving copywriting.

    "No writing experience" to "freelance copywriter" is a big leap. Gain some experience by WRITING. Study sales letters for construction and formatting, etc.


    Sentence structure in your post is poor - run on sentences, misspelling of Boron letters, etc. Copywriting is not zero to hero - start writing EVERY day - study sales letters for construction and formatting.
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    • Profile picture of the author Tyler5
      Thanks for the reply Kay, yeah I know I've got a long way to ago but I'm looking for a career change, something with a high income potential. Thank you for your critique you've given me something to work on.
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      • Profile picture of the author GordonJ
        Originally Posted by Tyler5 View Post

        Thanks for the reply Kay, yeah I know I've got a long way to ago but I'm looking for a career change, something with a high income potential. Thank you for your critique you've given me something to work on.
        You are looking for a high income potential career.

        What does this mean? What is a high income for you look like?

        Would 76k pounds a year (roughly 100k US dollars) be considered high income for you?

        And how long are you willing to take, how many years to get there?

        I suggest you find the Cult of Copy Facebook group, that probably gives a new copywriter the best chance to get to the 100 thousand dollar a year mark by the fastest means.

        If your idea is a million dollars a year, then plan on spending a few of them, unless you are very gifted with your writing.

        In addition to Copywriting, Information Marketing might also be a fast way to reach your goals too.

        GordonJ
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        • Profile picture of the author hellotr
          Thanks for your reply GordonJ and pointing to the FB group.
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        • Profile picture of the author Medon
          True, copywriting is not as profitable as it used to be a few years ago. Despite the increase in the number of websites, finding a job in this area is becoming difficult. It is common to see very experienced copywrites going for weeks without work. In fact, most of them are changing career. They are moving to Internet marketing to make ends meet.

          Originally Posted by Tyler5 View Post

          HI everyone!

          I'm interested in learning how to copy write so I can become a freelance copywriter, the only issue is I have no writing experience what so ever...

          I'm based in the UK but from what I understand as a freelance copywriter it doesn't matter where you are in the world, which is one of the reasons it appeals to me so much!

          I've already begun reading the Boran letters as I've read they're a good place to start, but any other reading materials websites or tips would be greatly appricieted.

          Speak soon

          T
          But still, you can learn how to copywrite. Just check the works of top-rated writers and you will get inspired. I only read a single piece from a friend and it gave me an idea of what I needed to do. I also spent some time reading grammar books and I have been able to do much.

          Originally Posted by Tyler5 View Post

          HI everyone!

          I'm interested in learning how to copy write so I can become a freelance copywriter, the only issue is I have no writing experience what so ever...

          I'm based in the UK but from what I understand as a freelance copywriter it doesn't matter where you are in the world, which is one of the reasons it appeals to me so much!

          I've already begun reading the Boran letters as I've read they're a good place to start, but any other reading materials websites or tips would be greatly appricieted.

          Speak soon

          T
          Also, you may consider hiring a trainer online.
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          • Profile picture of the author max5ty
            Originally Posted by Medon View Post

            True, copywriting is not as profitable as it used to be a few years ago. Despite the increase in the number of websites, finding a job in this area is becoming difficult. It is common to see very experienced copywrites going for weeks without work. In fact, most of them are changing career. They are moving to Internet marketing to make ends meet.

            Happened to read your post.

            Is this serious?

            Copywriting is more profitable than ever. Good copywriters not only never go weeks without work...they turn work away.

            But here's the thing...

            and I've posted about it before.

            Your comment states "not as profitable as it used to be a few years ago".

            I'm assuming you're referring to the internet boom when most that jumped on the internet bandwagon discovered copywriters for the first time.

            Books and courses on how to be a copywriter and sell ebooks suddenly became the money-making way to go. Was touted as one of the greatest "work from home business".

            Well...

            copywriters were around before the internet. They're still around and busier than ever before.

            Copywriters were and always will be in demand. There's a shortage of good ones.

            But, if we were to take your scenario of going weeks without work...

            they're not a copywriter. A good copywriter never goes without work. They'll find a product and make a boatload of money from it if they want to.

            I'm also going to take a wild guess here and assume you don't know all the types of copywriters. They're not all sitting around writing sales letters.

            Probably would be interesting for you if you did a little study to discover all the types.

            Not faulting you for your answer. It's not your fault you have that view. You, like so many others have no idea the vast types of copywriters and the many aspects of business they're involved in.
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            • Profile picture of the author Davey2020
              Please what are the vast types of copywriters?
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    • Profile picture of the author momohgist
      Thanks for the useful article. I can write but i don't use it for a living. Maybe i will start advertising my expertise. Thanks so much
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  • Originally Posted by Tyler5 View Post

    I'm based in the UK but from what I understand as a freelance copywriter it doesn't matter where you are in the world, which is one of the reasons it appeals to me so much!
    World is fulla hooman persons, I guess.

    An' we all built to the same kinda script.

    That is why you can be 100% sure your previous commentahs ain't no HORSE & I ain't no kinda IGUANAH.

    So we all here, all the same.

    Problem is, we all got diffrent ideas 'bout what is THE SAME.

    See, cos sum people say POH-TAH-TOE ... an' others say POH-TAY-TOE.

    Which means there ain't no sense writin' 'bout poh-tah-tohs to the poh-tay-toe crowd -- even if you write like frickin' Shakespeare snortin' [insert name of transformational copy guru here]'s tits -- bcs since when did BEES hang out near ICEBERGS?

    So you gotta be equally GENERAL an' SPECIFIC -- payin' heed to hooman wants & needs an' lookin' in on how this plays out for products & services got potential to level specific people up.

    Sumplace in this vacuous hidey-hole, a whole buncha possibilities wanna spew on out, I guess.
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  • Profile picture of the author RobertRay
    Hello, Tyler! I think you need to write more and understand the niche where you are an expert. It will help you to focus on your target audience.
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  • Profile picture of the author oppyeaunome
    The best way to become a copywriter? Start writing everyday!

    Here are some good books to get your started:

    - Ca$hvertising by Drew Eric Whitman
    - Adweek Copywriting by Joseph Sugarman
    - Influence by Robert Cialdini

    And this is a top secret one.

    - Forbidden Keys To Persuasion by Blair Warren

    This last book isn't a book on copywriting, but it will teach you a lot about human nature and why people do the things they do. If you read this book and understand it then it will take your skills to the next level.

    Always remember though "with great power comes great responsibility."

    Also if you can try to get into the CopyHour Course. Highly recommended!

    Now get out there and write some copy!
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  • Profile picture of the author naviown
    Hey you can buy a course or two on udemy

    The one that I bought was

    "Copywriting secrets. How to write copy that sells"
    By Len Smith.

    It's a short 3 hour course but it's worth the money

    Good luck it's all about practice practice and practice
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  • Best way to become a well, highly, exceptionally paid copywriter?

    Keep studying the craft.

    And contact everybody you would like to write for (it greatly helps to send them a riveting sales piece).

    Don't stop until you're minted.


    Steve
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  • Profile picture of the author wrcato2
    One of the best books to learn the art of copy writing, (not Cheap) is the "Hall Of Fame" Great Selling Ideas From 50 Super-Successful Direct Mail and Direct Response Ads.

    For those who know the power of having already proven sales letters in their hands, there's no need to even say what this book is actually worth.
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  • Profile picture of the author Stawrew
    Gary Halbert´s advice is to copy out the best ads and sales letters word-for-word in your own handwriting.

    For more information, check out: https://www.thegaryhalbertletter.com...experience.htm


    Hope it helps!
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  • Profile picture of the author chuckholmes
    Study Dan Kennedy. He is the guy who taught me everything I know about writing good sales copy. He's also mentored lots of guys like Mike Dillard and Frank Kern. His book "The Ultimate Sales Letter" is a great starting point.
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  • Profile picture of the author SV Web Services
    You can learn writing only by starting it. A fine content needs four elements; attraction, interest, desire, and action.

    Content should be able to grab the attraction of the reader since beginning.
    Keep him interested as you move to your point
    Make him desire for your product or service
    Finally, call to the action
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  • Profile picture of the author ilovefriedchicken
    Go through the Copy Hour course by Derek Johanson, it's the fastest/best course for seeing studying and practicing good copy that I've found.
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  • Profile picture of the author RobertRay
    You don't need to learn about copywriting, you need to start to write. It's the same like drawings. Try, do mistakes, try again.
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  • Profile picture of the author Rob Dean
    I think the best way to start learning copywriting is to checkout the works of accomplished copywriters and get inspired by their work. If you keep analyzing copy written by others, you will automatically acquire an instinct to distinguish between bad, decent, good or great copy. Once you have the instinct to analyze the impact of a copy, sit down to write a copy of your own.
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  • Profile picture of the author Paul Hancox
    I've already begun reading the Boran letters as I've read they're a good place to start, but any other reading materials websites or tips would be greatly appricieted
    I know someone who wanted to become a master race-car driver, so I gave him 28 books on how to master it. He even read the classic "How Not To Crash!"

    Before long, he was an expert on the subject.

    Except, never having actually stepped into a race car, the only thing he was an expert at was constantly learning.

    Of course, I didn't really know such a person... I'm making a point (in my usual roundabout way) that to really learn it, you need to DO it... and get consistent feedback on how you're doing.
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  • Profile picture of the author Rob Dean
    As per my experience, The best way to learn copywriting is to actually write. As far as I noticed, people often start reading books, gathering theoretical knowledge, basically, want to obtain some professional level before starting writing. However, it's not the best approach to things. Without practice, all knowledge will go to the drain right after you close the book.
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    • Profile picture of the author GordonJ
      Originally Posted by Rob Dean View Post

      As per my experience, The best way to learn copywriting is to actually write. As far as I noticed, people often start reading books, gathering theoretical knowledge, basically, want to obtain some professional level before starting writing. However, it's not the best approach to things. Without practice, all knowledge will go to the drain right after you close the book.
      Agree, and with Paul Hancox too and the others.

      Reading too many books, newsletters, blogs or Facebook groups are actually speed bumps on your path and will slow you down. Today, you will become a cheap commodity competing with tens of thousands of others.

      There are members in several copy groups who have been after it the better part of two years, and still can't find work, and keep asking how to get a client stuff.

      The best thing you or anyone can do who wants to write copy, is to write copy and build a portfolio of your work. Don't read, for now, WRITE. But write with the purpose of getting someone, somewhere, to RESPOND to what you write.

      GordonJ
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  • Profile picture of the author Princess Balestra
    Worst case scenario?

    Evrywan in the world becomes a freelance copywriter an' the stores run outta stuff to actschwlly sell ...

    [CENTER]
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  • Profile picture of the author Paul Hancox
    [checkbox is TICKED.] "Yes, Princess... please rush me my whole 2 tubs of JELLY by digital delivery. I understand this comes with a free spoon, which I get to keep if I am not COMPLETELY SATISFIED."

    I'm in. (See checkbox text.)
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    • Profile picture of the author Princess Balestra
      Originally Posted by Paul Hancox View Post

      [checkbox is TICKED.] "Yes, Princess... please rush me my whole 2 tubs of JELLY by digital delivery. I understand this comes with a free spoon, which I get to keep if I am not COMPLETELY SATISFIED."

      I'm in. (See checkbox text.)
      Ha! Seems we got a trooly time limited offah here bcs WF despooned the scoop.

      But I so pleased you saw value in the jelly -- even if the virtyool variety packs less slooshy impropriety.

      Like Walt Whitman said, "if we're incapable of wobbling around on the basis of exotic mutability, how can Song of Myself be perceived as anything other than the delusions of a bum a-hole? So, yeah -- any free spoons, I'm in."
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  • Profile picture of the author tyronne78
    'The Ultimate Sales Letter by Dan Kennedy' is a great starter course for business owners wanting to learn copywriting.

    Ben Settle has a few really good books related to copywriting on Amazon.com. I would buy those as well.
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  • Profile picture of the author CherryMiss
    I've heard about Transmedia and The Writers Bureau. Also you may use special platforms where copywriters exchange ideas and generate new ideas, e.g. MyBlogU.
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  • Profile picture of the author Skywriting
    You should write out The halbert newsletter by hand. This will get you started right.
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  • Profile picture of the author cearionmarie
    First, you learn, then you execute what you learned and from there on you remove the "L" which will leave you with the word "EARN".

    Before you could start with experience it's best to invest in learning first. Youtube is a good way to start learning different things in copywriting. This is one of the first basic steps, but once you get the momentum, you will know what to do next.

    Best,
    Cearion
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  • Profile picture of the author cyberdenizen
    Hey, Tyler5!

    You started this thread 20-some weeks ago, so I don't know how far you've gone in your quest to learn copywriting.

    I have some tips and learning resources for you though:

    1) Sign up for a FREE My Copyblogger account and download the e-books, especially Copywriting 101 and How to Write Magnetic Headlines.

    https://my.copyblogger.com/login/

    2) You can find free but good training and tutorials here:

    https://opposedmedia.com/free-training/

    https://copyhackers.com/

    3) Study examples of good copy on this site:

    https://swiped.co/

    4) The quickest way to learn is to hire a copywriting mentor. It can cost a lot of money, but think of it as an investment rather than an expense.

    I hope this helps. Let me know if you have questions. Good luck!
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  • Profile picture of the author Medon
    I learned to Copywrite the hard way back in 2004. Those were the days when we used to spend time in the university library looking for relevant content to write on a topic like the best SEO Tactics. It was hectic finding relevant info. But things have changed. So I suggest that you hook up with a coach. It will take you a maximum of 3 weeks to become a guru.
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  • Profile picture of the author WF- Enzo
    Administrator
    Start reading blogs, novels, proses, articles, everything. Even video games do a lot in improving your grammar. Then you practice with tools such as Grammarly, or maybe even MS Word's built-in grammar checker. Also, you could start writing a personal journal detailing whatever you wanna write about.

    Once you've figured the basics, then you can start studying the copywriting techniques of different brands, whether they're written in an active or passive voice, etc etc. Good luck.


    Originally Posted by Tyler5 View Post

    HI everyone!

    I'm interested in learning how to copy write so I can become a freelance copywriter, the only issue is I have no writing experience what so ever...

    I'm based in the UK but from what I understand as a freelance copywriter it doesn't matter where you are in the world, which is one of the reasons it appeals to me so much!

    I've already begun reading the Boran letters as I've read they're a good place to start, but any other reading materials websites or tips would be greatly appricieted.

    Speak soon

    T
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  • Profile picture of the author webcontent
    The first footstep in learning copywriting is listening to your clients and robbing their words. You must match attributes with advantages, be specific to increase credibility, utilize evidence to make people trust you and push people to take action. You should understand the masters to study how all copywriting components fit collectively. Reorganize your copywriting process to avoid any sort of mess. Try to work with someone who can correct your mistakes while copywriting.
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  • Profile picture of the author xavier998
    My advice is to read and write as much as possible. Read everything to see how words are written, to sentences are combined. Also, you'll get more knowledge to write about.
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    • Profile picture of the author GordonJ
      Originally Posted by xavier998 View Post

      My advice is to read and write as much as possible. Read everything to see how words are written, to sentences are combined. Also, you'll get more knowledge to write about.
      Read everything to see how words are written.

      I think that says it all, especially about writing copy.

      GordonJ
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  • Profile picture of the author NickNilchenko09
    Well, the topic is rather wide I would say. Firslty, start to make little steps, just write little notes and edit them afterwards. Then I would start write for little blogs or local newspapers. Do not forget to read much and analyse the material. I am sure like this you can learn anything
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  • Profile picture of the author Robert X
    Get "Copywriting Secrets" by Jim Edwards. It's new, he's the copywriter for click funnels and it's $7

    Robert C.
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    [

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  • Profile picture of the author mudassar450
    I think observing the sales letter of WSO here in this warrior forum will teach you some good copywriting skills. Learning from the works of professionals is the best strategy when it comes to copywriting.
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  • Gonna say sumthin' real stoopid here.

    For a frickin' change.

    Let's say you hang out with Jim Edwards an' his copywritin' secrets for $7, bcs he the latest quotable wheeze.

    This make you any bettah than if'n you cosy up with any copy hardcore gooroos from the last 1795 years?

    We could prolly stack alla this wisdom up till it fellovah the top of the Moon an' plummeted to Earth as flitterfalls of free wisdom ... read Yon Glories From On High till they tattooed on the inside of your eyeballs ... scientifically prime DNA with surefire copygasmed knowhow so it squirts outta your whatevah.

    Problem is ... it always gonna be tamara, where 100% same don't exist no more, evah.

    An' surefire plays can transform into way lame goobers in a flash.

    So you gotta see always how copy is a movin' target.

    The people wantin' stuff change (bcs FFS I gotta take on my Granma this Thanksgivin' & make it out alive) ... an' the stuff people might want is kinda slave to all invention (but, yeah -- thanks, Apple, but I ain't wearin' no iBra).

    Plus also ... language mutates to (dis)order.

    Bcs 'bcs' meant nuthin' to nowan prior to when it actschwlly did.

    Tellya, you listen to yourself speakin' ... with friends ... about stuff ... ovah time -- ain't it troo how alla this discourse evolves?

    Form & content in flux?

    From whence it onceth were ... to where it mayest go ... via the miracle of people makin' deals to myootyool advantage?

    Drop too many templates into that arrangement, you gonna court easy-2-diss stasis.

    So stay flexible.

    Incendiary Stuff, O Princess!

    But Can You Handle The SEARING FLAMES

    of Counter Argument?


    Not tonite, Sweetie -- I got my Yogah gear on an' would prefer not to be branded verbatim with fractal swirls highlightin' no allurin' Manga unicorn.
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  • Profile picture of the author Jeffery
    I have always said copywriting is a talent. Sure talented copywriters can learn a thing or two. And someone like me that is anot a talented copywriter can learn a thing or two.


    It is the talented copywriter that is like Tina Turner says.. Better Than All The Rest.
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