Begin of Amazing Copywriting career

14 replies
Hi There

Here i am,trying to become an excellent Copywriter i joined the Warrior forum to learn from a more experienced copywriter.

I read :

'' The Boron Letter'' by Gary Halbert

''Ogilvy on Advertising''

''Scientific Advertising'' by Claude C. Hopkins

''The Adweek Copywriting Handbook'' by Joseph Sugarman

and i am,actually, re-writing by hand '' The Boron Letter'' getting so accustomed to the best writing style. I read '' Scientific Advertising'' kinda 4 times( and i'll go on reading it for next three months probably or a full year if necessary).

My question is: once i've ''mastered'' a good style and understood the marketing rules , how should i begin my career? Would you reccommend me to start as a freelancer or to contact Ad Agencies?
Should i practice for free?Do i need a personal website? What is a portfolio and what should i write in it?


I believe Copywriting is perfect for me(i love write,research,i'm super curious etc...) so i hope i will receive from you as many suggestions as possible to start this new exciting adventure in Advertising.

Thank you in advance for your help.

Have a Good Day.

Luigi
#amazing #begin #career #copywriting
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  • Profile picture of the author Kay King
    Should i practice for free?

    What is a portfolio and what should i write in it?

    That you would copy by hand what someone else wrote years ago - or read a book over and over.....but not take the time to google/learn what a portfolio is...is strange to me.


    Of course you practice 'for free' - writing in different voice and styles for your 'portfolio' for example. Do you have any working experience in writing?



    Take the time to read some of the excellent copywriting bloggers online - and read some of the threads/questions/answers in THIS Copywriting section of the forum.
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    • Hi Kay King
      Thanks for your suggestions! i'm gonna google right now what's EXACTLY a portfolio and how to build a good one ''without experience''

      I haven't got any working/formal experience as writer yet unfortunately...

      And again i'll follow your last advice and i will read as many copywriting bloggers
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  • Profile picture of the author GordonJ
    Originally Posted by Luigi Junior Iacuzio View Post

    Hi There

    Here i am,trying to become an excellent Copywriter i joined the Warrior forum to learn from a more experienced copywriter.

    I read :

    '' The Boron Letter'' by Gary Halbert

    ''Ogilvy on Advertising''

    ''Scientific Advertising'' by Claude C. Hopkins

    ''The Adweek Copywriting Handbook'' by Joseph Sugarman

    and i am,actually, re-writing by hand '' The Boron Letter'' getting so accustomed to the best writing style. I read '' Scientific Advertising'' kinda 4 times( and i'll go on reading it for next three months probably or a full year if necessary).

    My question is: once i've ''mastered'' a good style and understood the marketing rules , how should i begin my career? Would you reccommend me to start as a freelancer or to contact Ad Agencies?
    Should i practice for free?Do i need a personal website? What is a portfolio and what should i write in it?


    I believe Copywriting is perfect for me(i love write,research,i'm super curious etc...) so i hope i will receive from you as many suggestions as possible to start this new exciting adventure in Advertising.

    Thank you in advance for your help.

    Have a Good Day.

    Luigi
    Submit any sort of writing using lower case i, for I, and be hired, like NEVER.

    But feeling all Rob Schneider in so many Adam Sandler movies, I want to shout to you again,

    YOU CAN DO IT MAN.

    As for suggestions, writer's write.

    And maybe have a good editor for grammar and punctuation handy, might suit you well.

    Good luck.

    GordonJ
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    • Hi GordonJ

      Could you spot me please where the error is? As you can see from the name i've got,i'm not a native British/American so i'll have to work much on my english skills.

      I'll follow your advice and i will download an editor for the grammar!

      Thank you so much.
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  • Profile picture of the author palmtreelife
    Hi Luigi,

    You're asking us for grammar corrections in your post about how to become a great copywriter? I sincerely do not want to de-motivate you and say you can't do this, but you will have a great deal of difficulty becoming a copywriter if your english grammar is weak. I'm telling you this as a supporter and offering constructive criticism.

    I know you're passionate about writing and this is all you want to do, but I would hate to see you continuously struggle and never get the results you want. The English language is not easy to learn and the grammar can be even more challenging.

    Why do you want to copywrite in a new language? Why not copywrite in your native language?

    Website? Absolutely. You need a place to showcase your writing.

    Write for free? Absolutely, but within reason. Get yourself out there.

    What to do first? Instead of re-writing old books, start writing your own stuff. Write. Write. Write. Write. Write....and then....write some more. If you love writing so much, this shouldn't be a problem for you. Write every day. You need practice, especially if you insist on copywriting in a non-native language. I commend you on your persistence and bravery.

    (I tried to write this post carefully because one cannot critique someone else's grammar and have mistakes of their own while doing so. I know for a fact my grammar is not perfect, but I'm also not trying to become a professional copywriter...)

    Good luck, Luigi!
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  • Profile picture of the author savidge4
    Originally Posted by Luigi Junior Iacuzio View Post

    Hi There

    Here i am,trying to become an excellent Copywriter i joined the Warrior forum to learn from a more experienced copywriter.

    I read :

    '' The Boron Letter'' by Gary Halbert

    ''Ogilvy on Advertising''

    ''Scientific Advertising'' by Claude C. Hopkins

    ''The Adweek Copywriting Handbook'' by Joseph Sugarman

    and i am,actually, re-writing by hand '' The Boron Letter'' getting so accustomed to the best writing style. I read '' Scientific Advertising'' kinda 4 times( and i'll go on reading it for next three months probably or a full year if necessary).

    My question is: once i've ''mastered'' a good style and understood the marketing rules , how should i begin my career? Would you reccommend me to start as a freelancer or to contact Ad Agencies?
    Should i practice for free?Do i need a personal website? What is a portfolio and what should i write in it?


    I believe Copywriting is perfect for me(i love write,research,i'm super curious etc...) so i hope i will receive from you as many suggestions as possible to start this new exciting adventure in Advertising.

    Thank you in advance for your help.

    Have a Good Day.

    Luigi
    all of the incorrect "i's" have been placed in bold for you. they should be I and not i
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    Success is an ACT not an idea
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  • Profile picture of the author King Manu
    Before being a good copywriter, you need to become a better writer.

    Studying copywriting books at your stage of writing is like learning to pilot an airplane before even learning to walk.

    I don't say you can't do it, I say you can do if you have a better strategy.

    1. Learn to speak English properly. Take some online courses and master it firstly.
    2. Start writing for yourself. While studying others is a good thing, writing is the true method of getting better at it. Rewriting doesn't train the brain in the same way.
    3. Create something to showcase. Your own blog with articles, your own books, whatever you like. But you need to show something to clients that will hire you.
    4. Work for cheap if you must, but don't work for free.
    5. Your own website is something important to have.
    6. I don't like working for agencies, I prefer working as a freelancer. But you might have a different preference. Usually speaking, working for someone else means that you earn less than you deserve.

    Good luck!
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  • Profile picture of the author splitTest
    How well do you write in your native language?

    Why not try to be a copywriter in your native language?
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  • Profile picture of the author Aaden Wilson
    Portfoilo is important of course, but you should have your own price cap.
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  • Profile picture of the author Princess Balestra
    Lookin' in on copy materials by Ogilvy an' Halbert won't do any harm, but you gotta remembah always how there is a difference between academic appreciation an' actshwl writin'.

    Jus' bcs Michael Jackson raked in dollars and fans by the millions by throwin' on a hat an' walkin' all stoopid, it don't mean you can replicate the same trick, even if you copy the moves.

    As the world changes, evrywan gotta adapt & diversify so's we don't all go stale on the Shelf of Eternal Perfection.

    So unless you can directly apply what you read, prolly you better off readin' vampire novels.


    Second deal relates to form an' content.

    Like others have said, grammar an' punctuation gotta be solid or any messagin' you wanna put out there ain't gonna be taken serious.

    Here's where a little light readin' can benefit immensely bcs whereas Ogilvy & Halbert et al offer what has come to be known as "the rules", their opinions ain't so set in stone they gonna persist forever.

    Conversely, language follows tightly defined rules upon which we all agree -- until we split infinitives an' boldly go off at a noo kinda tangent -- an' all this stuff can be learned on the basis that it ain't opinion or a passin' phase.

    Jus' 15 minutes a day cosyin' up to Grammar Girl would benefit you. She such a sweetie!

    Check in there for a month an' that oughta plug your formality hole an' leave you free to focus on content.

    Easiest way to do this is synopsis.

    You might wanna try writin' out any of the comments in this post in your own words.

    Keep the message, say it different.

    This way, you uncover the variety of ways stuff can be said an' begin to distinguish between stuff that works better than others.

    All these skills then feed into the first proper ad you write.

    Fix these considerations first.
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    Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author Jonathan 2.0
    Originally Posted by Luigi Junior Iacuzio View Post

    I read :

    ''The Boron Letter'' by Gary Halbert

    ''Ogilvy on Advertising''

    ''Scientific Advertising'' by Claude C. Hopkins

    ''The Adweek Copywriting Handbook'' by Joseph Sugarmani
    Well by reading all those you're off to a great start. : ) If you really want it, I'm sure you can be successful.

    HTH.
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Kay King
    Sometimes I wonder why people ask questions if they aren't coming back to read the answers. OP has not logged in since april 26 when he started this thread.
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    Every child needs a pet because every family needs an optimist

    Saving one dog will not save the world....but will forever change the world for one dog.
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by Kay King View Post

      Sometimes I wonder why people ask questions if they aren't coming back to read the answers. OP has not logged in since april 26 when he started this thread.
      Good point Kay: I didn't notice the post date until now.
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      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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    • Profile picture of the author palmtreelife
      Sometimes I wonder why people ask questions if they aren't coming back to read the answers.
      And again i'll follow your last advice and i will read as many copywriting bloggers
      This was his response to your very first suggestion. Maybe you gave him all the advice he needed to receive and he's still reading?
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