Begin of Amazing Copywriting career

7 replies
Hi There

Here i am,trying to become an excellent Copywriter i joined the Warrior forum to learn from a more experienced copywriter.

I read :

'' The Boron Letter'' by Gary Halbert

''Ogilvy on Advertising''

''Scientific Advertising'' by Claude C. Hopkins

''The Adweek Copywriting Handbook'' by Joseph Sugarman

and i am,actually, re-writing by hand '' The Boron Letter'' getting so accustomed to the best writing style. I read '' Scientific Advertising'' kinda 4 times( and i'll go on reading it for next three months probably or a full year if necessary).

My question is: once i've ''mastered'' a good style and understood the marketing rules , how should i begin my career? Would you reccommend me to start as a freelancer or to contact Ad Agencies?
Should i practice for free?Do i need a personal website? What is a portfolio and what should i write in it?


I believe Copywriting is perfect for me(i love write,research,i'm super curious etc...) so i hope i will receive from you as many suggestions as possible to start this new exciting adventure in Advertising.

Thank you in advance for your help.

Have a Good Day.

Luigi
#amazing #begin #career #copywriting
Avatar of Unregistered
  • Profile picture of the author Kay King
    Should i practice for free?

    What is a portfolio and what should i write in it?

    That you would copy by hand what someone else wrote years ago - or read a book over and over.....but not take the time to google/learn what a portfolio is...is strange to me.


    Of course you practice 'for free' - writing in different voice and styles for your 'portfolio' for example. Do you have any working experience in writing?



    Take the time to read some of the excellent copywriting bloggers online - and read some of the threads/questions/answers in THIS Copywriting section of the forum.
    Signature

    Saving one dog will not change the world - but forever changes the world for one dog.
    ***
    Sometimes people come into your life and they need to stop doing that...
    {{ DiscussionBoard.errors[11504968].message }}
    • Hi Kay King
      Thanks for your suggestions! i'm gonna google right now what's EXACTLY a portfolio and how to build a good one ''without experience''

      I haven't got any working/formal experience as writer yet unfortunately...

      And again i'll follow your last advice and i will read as many copywriting bloggers
      {{ DiscussionBoard.errors[11505034].message }}
  • Profile picture of the author GordonJ
    Originally Posted by Luigi Junior Iacuzio View Post

    Hi There

    Here i am,trying to become an excellent Copywriter i joined the Warrior forum to learn from a more experienced copywriter.

    I read :

    '' The Boron Letter'' by Gary Halbert

    ''Ogilvy on Advertising''

    ''Scientific Advertising'' by Claude C. Hopkins

    ''The Adweek Copywriting Handbook'' by Joseph Sugarman

    and i am,actually, re-writing by hand '' The Boron Letter'' getting so accustomed to the best writing style. I read '' Scientific Advertising'' kinda 4 times( and i'll go on reading it for next three months probably or a full year if necessary).

    My question is: once i've ''mastered'' a good style and understood the marketing rules , how should i begin my career? Would you reccommend me to start as a freelancer or to contact Ad Agencies?
    Should i practice for free?Do i need a personal website? What is a portfolio and what should i write in it?


    I believe Copywriting is perfect for me(i love write,research,i'm super curious etc...) so i hope i will receive from you as many suggestions as possible to start this new exciting adventure in Advertising.

    Thank you in advance for your help.

    Have a Good Day.

    Luigi
    Submit any sort of writing using lower case i, for I, and be hired, like NEVER.

    But feeling all Rob Schneider in so many Adam Sandler movies, I want to shout to you again,

    YOU CAN DO IT MAN.

    As for suggestions, writer's write.

    And maybe have a good editor for grammar and punctuation handy, might suit you well.

    Good luck.

    GordonJ
    {{ DiscussionBoard.errors[11504978].message }}
    • Hi GordonJ

      Could you spot me please where the error is? As you can see from the name i've got,i'm not a native British/American so i'll have to work much on my english skills.

      I'll follow your advice and i will download an editor for the grammar!

      Thank you so much.
      {{ DiscussionBoard.errors[11505037].message }}
  • Profile picture of the author palmtreelife
    Hi Luigi,

    You're asking us for grammar corrections in your post about how to become a great copywriter? I sincerely do not want to de-motivate you and say you can't do this, but you will have a great deal of difficulty becoming a copywriter if your english grammar is weak. I'm telling you this as a supporter and offering constructive criticism.

    I know you're passionate about writing and this is all you want to do, but I would hate to see you continuously struggle and never get the results you want. The English language is not easy to learn and the grammar can be even more challenging.

    Why do you want to copywrite in a new language? Why not copywrite in your native language?

    Website? Absolutely. You need a place to showcase your writing.

    Write for free? Absolutely, but within reason. Get yourself out there.

    What to do first? Instead of re-writing old books, start writing your own stuff. Write. Write. Write. Write. Write....and then....write some more. If you love writing so much, this shouldn't be a problem for you. Write every day. You need practice, especially if you insist on copywriting in a non-native language. I commend you on your persistence and bravery.

    (I tried to write this post carefully because one cannot critique someone else's grammar and have mistakes of their own while doing so. I know for a fact my grammar is not perfect, but I'm also not trying to become a professional copywriter...)

    Good luck, Luigi!
    {{ DiscussionBoard.errors[11505073].message }}
  • Profile picture of the author savidge4
    Originally Posted by Luigi Junior Iacuzio View Post

    Hi There

    Here i am,trying to become an excellent Copywriter i joined the Warrior forum to learn from a more experienced copywriter.

    I read :

    '' The Boron Letter'' by Gary Halbert

    ''Ogilvy on Advertising''

    ''Scientific Advertising'' by Claude C. Hopkins

    ''The Adweek Copywriting Handbook'' by Joseph Sugarman

    and i am,actually, re-writing by hand '' The Boron Letter'' getting so accustomed to the best writing style. I read '' Scientific Advertising'' kinda 4 times( and i'll go on reading it for next three months probably or a full year if necessary).

    My question is: once i've ''mastered'' a good style and understood the marketing rules , how should i begin my career? Would you reccommend me to start as a freelancer or to contact Ad Agencies?
    Should i practice for free?Do i need a personal website? What is a portfolio and what should i write in it?


    I believe Copywriting is perfect for me(i love write,research,i'm super curious etc...) so i hope i will receive from you as many suggestions as possible to start this new exciting adventure in Advertising.

    Thank you in advance for your help.

    Have a Good Day.

    Luigi
    all of the incorrect "i's" have been placed in bold for you. they should be I and not i
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11505089].message }}
  • Profile picture of the author King Manu
    Before being a good copywriter, you need to become a better writer.

    Studying copywriting books at your stage of writing is like learning to pilot an airplane before even learning to walk.

    I don't say you can't do it, I say you can do if you have a better strategy.

    1. Learn to speak English properly. Take some online courses and master it firstly.
    2. Start writing for yourself. While studying others is a good thing, writing is the true method of getting better at it. Rewriting doesn't train the brain in the same way.
    3. Create something to showcase. Your own blog with articles, your own books, whatever you like. But you need to show something to clients that will hire you.
    4. Work for cheap if you must, but don't work for free.
    5. Your own website is something important to have.
    6. I don't like working for agencies, I prefer working as a freelancer. But you might have a different preference. Usually speaking, working for someone else means that you earn less than you deserve.

    Good luck!
    {{ DiscussionBoard.errors[11505151].message }}
Avatar of Unregistered

Trending Topics