help w/ Copy for YT AD

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Hi!

My ultimate goal is to sell my artwork; for now thru Etsy and later thru other channels (e.g., eBay).

To do so, as suggested by many Internet marketing pundits, I use a "funnel." That is, I offer a free art newsletter to obtain email addresses.






So, my two immediate needs are: (1) To develop a 5-second "hook" for the video and (2) to develop a "headline" for my landing page.




>>> In both cases, the "value" to subscribers is to get a free art newsletter, which (1) features uncommon (i.e., not run-of-the-mill) articles and (2) which extends their art knowlege. <<<

Here's what the newsletter -titled the Galleseum- features:

"The Galleseum, published by Dr. Anthony Rodriguez, is a free monthly art newsletter. The Galleseum features uncommon articles about art and math, geometric art, fractal art, tessellations, composition, value, color, art styles, famous artists, contemporary artists, and much more. The newsletter also features the latest artworks from Acrylic Math."

Unfortunately, I am not the creative type. So I need your help.

Thank you!

Dr. T
#copywriting #copy #w or

  • Yes... using a funnel is a solid, proven model for building your tribe of followers.






















    Yes, you will need a very powerful 5 second hook to avoid either of the first 2 scenarios above.


    Your landing page headline will be a bit easier to create than the 5 second hook, because the people who see it will already be pre-disposed to be interested in exactly what you're offering.

    As far as what your hook should be...? It all depends on who your exact audience is. Simply saying "art lovers" is pretty broad and a bit vague. (sort of like calling the "health" industry a niche)

    So the first thing I recommend is that you figure out exactly who buys your type of artwork. And then it will be easier to figure out why they buy that type of art. And then it will be easier to create your copy. Because cheap copy focuses on just the words. Good copy focuses on the target audience.



    I hope that just means you're not creative with words? Because as an artist isn't being creative sort of a prerequisite?
    (just kidding... I took a look at your site, and some of your artwork is actually pretty cool. But I do see where you could use quite a bit of help with the copy)

    Most of your copy is all about features and mathematical equations, but very little about the enjoyment people will receive by owning it.

    We really do need to translate all those features into benefits...
    .
    • [ 2 ] Thanks
    • [1] reply
    • Dear SARubin,


      Thank you for your detailed, well-thought out response.



      Dr. T
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  • Is this "fine art" you're selling?

    I don't know a whole lot about selling art, but an ad and funnel strike me as very "roundabout" and a waste of energy.

    I'd guess that the best way to sell art is through your audience seeing the art and knowing that art authorities value it.

    If I were an artist, I would be hell bent on getting good press in authoritative art publications -- complete with images.

    You might be better off hitching your wagon to existing media, rather than going through the process of creating and marketing your own media. Maybe focus on shows too.
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