Which title would you choose? See details

5 years ago

Hi Daina -- Dave here! Great question!

For me, I would lean towards your first line "Stop chasing revenue at any cost" specifically because it immediately creates a visual image that folks can relate to. I can see chasing.

I can't see what obsession looks like which is why I wouldn't do the other two.

How do you feel about the three choices?

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Frank Donovan

5 years ago

Originally Posted by Diana Cristoloveanu

I'm writing an article on putting your clients' interest at the heart of your business instead of chasing the revenue of the company.

First, who is the article addressing? If your target is within a corporate structure, is it at CEO/owner level, or more rank and file? Each segment will have different priorities - the further down you go, the more the primary motivation will be how to please your manager.

Second, at what stage are your intended readers at? Are you writing to an unknown readership, or do you already have a relationship with them? If the latter, how do they perceive you and how have they responded to your previous communications?

Without knowing the background to your question, it's just guesswork to offer advice, but for what it's worth, I don't think any of your options sing out. Each one is simply a variation of "don't do this" without hinting at any reason why they shouldn't.

Again, all depends on your answers to the above, but I'd prefer a more positively-angled heading that alluded to how much extra revenue could be realised with a more client-focused approach.

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JennyBright

5 years ago

I'm completely fine with the first one, the other two are similar in meaning and therefore they are far worse than the first one.

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daveshrein 5 years ago

Yeah, go with the first one --*as long as the overall concept resonates with your audience, the vivid nature of it will be more compelling than the other two.
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- JennyBright 5 years ago
  
  Nice phrase btw
  
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MichaelQuinn

5 years ago

I like the first option of "stop chasing revenue" as well

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dborg9

5 years ago

Without knowing what you're promoting I'd go with the first as well.

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Jonathan 2.0

Banned 5 years ago

Interesting question.
: )

What about:

"Clients Matter Most ― Because They Bring Revenue."

2C

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ThePromotionalGuy

5 years ago

Hellor Diana,

All of the titles are bad!

If you want your target audience to get drawn into your article, use a persuasive title, not one that chides them about generating revenue.

Yours - "Stop chasing revenue at any cost,"

Replace with - "How to avoid chasing revenue at any cost."

Yours - "Don't turn revenue into an obsession,"

Replace with - "How to turn off revenue obsession."

Yours - "Don't obsess over revenue."

Replace with - "How to have a healthy obsession creating revenue."

If you want a business owner or C-Suite executive to read your article with great interest, you must draw them in first, and then lay out your case or argument before them.

Chinchilla

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MichaelQuinn

5 years ago

Originally Posted by ThePromotionalGuy

Hellor Diana,

All of the titles are bad!

If you want your target audience to get drawn into your article, use a persuasive title, not one that chides them about generating revenue.

Yours - "Stop chasing revenue at any cost,"

Replace with - "How to avoid chasing revenue at any cost."

Yours - "Don't turn revenue into an obsession,"

Replace with - "How to turn off revenue obsession."

Yours - "Don't obsess over revenue."

Replace with - "How to have a healthy obsession creating revenue."

If you want a business owner or C-Suite executive to read your article with great interest, you must draw them in first, and then lay out your case or argument before them.

Chinchilla

Thanks for your response! I picked one of the bad ones as being better than the others, so you taught me something here too.

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Alex Cohen

5 years ago

Originally Posted by ThePromotionalGuy

Hellor Diana,

All of the titles are bad!

If you want your target audience to get drawn into your article, use a persuasive title, not one that chides them about generating revenue.

Yours - "Stop chasing revenue at any cost,"

Replace with - "How to avoid chasing revenue at any cost."

Yours - "Don't turn revenue into an obsession,"

Replace with - "How to turn off revenue obsession."

Yours - "Don't obsess over revenue."

Replace with - "How to have a healthy obsession creating revenue."

If you want a business owner or C-Suite executive to read your article with great interest, you must draw them in first, and then lay out your case or argument before them.

Chinchilla

Diana, the suggestions offered above are good. "How To" Headlines and Titles have proven their worth over the years and continue to work well to the present day.

Since people are more apt to run from pain than run towards pleasure, I'd pick a negative headline over a positive one.

Also, you might consider a headline with a number in it. Something like, "The Number One Mistake Marketers Make Chasing Revenue Goals" might be worth testing.

Alex