Which title would you choose? See details

12 replies
Hi there!

I'm writing an article on putting your clients' interest at the heart of your business instead of chasing the revenue of the company.

Which title would be more attractive?

- "Stop chasing revenue at any cost",
- "Don't turn revenue into an obsession", or
- "Don't obsess over revenue"?

Thank you very much!
#choose #details #title
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  • Profile picture of the author daveshrein
    Hi Daina -- Dave here! Great question!

    For me, I would lean towards your first line "Stop chasing revenue at any cost" specifically because it immediately creates a visual image that folks can relate to. I can see chasing.

    I can't see what obsession looks like which is why I wouldn't do the other two.

    How do you feel about the three choices?
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  • Profile picture of the author Frank Donovan
    Originally Posted by Diana Cristoloveanu View Post

    I'm writing an article on putting your clients' interest at the heart of your business instead of chasing the revenue of the company.
    First, who is the article addressing? If your target is within a corporate structure, is it at CEO/owner level, or more rank and file? Each segment will have different priorities - the further down you go, the more the primary motivation will be how to please your manager.

    Second, at what stage are your intended readers at? Are you writing to an unknown readership, or do you already have a relationship with them? If the latter, how do they perceive you and how have they responded to your previous communications?

    Without knowing the background to your question, it's just guesswork to offer advice, but for what it's worth, I don't think any of your options sing out. Each one is simply a variation of "don't do this" without hinting at any reason why they shouldn't.

    Again, all depends on your answers to the above, but I'd prefer a more positively-angled heading that alluded to how much extra revenue could be realised with a more client-focused approach.
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  • Profile picture of the author JennyBright
    I'm completely fine with the first one, the other two are similar in meaning and therefore they are far worse than the first one.
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    • Profile picture of the author daveshrein
      Yeah, go with the first one --*as long as the overall concept resonates with your audience, the vivid nature of it will be more compelling than the other two.
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  • Profile picture of the author MichaelQuinn
    I like the first option of "stop chasing revenue" as well
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  • Profile picture of the author dborg9
    Without knowing what you're promoting I'd go with the first as well.
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  • Profile picture of the author Jonathan 2.0
    Interesting question.
    : )

    What about:

    "Clients Matter Most ― Because They Bring Revenue."

    2C
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Hellor Diana,

    All of the titles are bad!

    If you want your target audience to get drawn into your article, use a persuasive title, not one that chides them about generating revenue.

    Yours - "Stop chasing revenue at any cost,"

    Replace with - "How to avoid chasing revenue at any cost."

    Yours - "Don't turn revenue into an obsession,"

    Replace with - "How to turn off revenue obsession."

    Yours - "Don't obsess over revenue."

    Replace with - "How to have a healthy obsession creating revenue."

    If you want a business owner or C-Suite executive to read your article with great interest, you must draw them in first, and then lay out your case or argument before them.

    Chinchilla
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    • Profile picture of the author MichaelQuinn
      Originally Posted by ThePromotionalGuy View Post

      Hellor Diana,

      All of the titles are bad!

      If you want your target audience to get drawn into your article, use a persuasive title, not one that chides them about generating revenue.

      Yours - "Stop chasing revenue at any cost,"

      Replace with - "How to avoid chasing revenue at any cost."

      Yours - "Don't turn revenue into an obsession,"

      Replace with - "How to turn off revenue obsession."

      Yours - "Don't obsess over revenue."

      Replace with - "How to have a healthy obsession creating revenue."

      If you want a business owner or C-Suite executive to read your article with great interest, you must draw them in first, and then lay out your case or argument before them.

      Chinchilla
      Thanks for your response! I picked one of the bad ones as being better than the others, so you taught me something here too.
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  • Thank you very much for all the answers! They definitely helped me a lot!
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  • Profile picture of the author williammar237
    I like the first one of 'stop chasing revenue' as well & the other two are similar.
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