Most (virtually all) are just rehashed stuff from the old-time masters...someone just adds a new twist and gives you booze till you drunkenly send them hoards of money to learn the "latest secrets".
Anyways, as I open another beer...
I want to tell you a guaranteed way to be a spectacular, Maserati driving, Rolex wearing Copywriter.
Yes, even if you're ugly.
Takes a little work, but I have no doubt you can do it.
Plus, and this is a really big plus...it's free to learn.
I know a guy called "Shakey" that was good at this method.
He started out working in a pizza joint in Balkin Montana...after he mastered what I'm about to tell you, he bought the whole pizza chain...
all this even though he couldn't walk...was missing an arm...and his eyes were crossed.
Apparently, although never proven in court, his sister had cut the brake lines on his scooter thinking he'd stolen her wig one night.
He was headed to the store that fateful night and couldn't slow down on a curve...
scooter went off the road and over a 300-foot cliff into the ocean. Before he could swim to shore he was attacked by a shark which ate one of his arms.
Worst case scenario...and this is the worst...
"Shakey" could have given up on life.
Armed with a desire to succeed he pressed on.
Here's what he discovered...
(and since I'm running out of time with this post, I'll cut to the chase)
If you want to be a good copywriter, learn how to tell a good story.
Read everything you can on storytelling.
Stories move people.
People remember stories.
People will buy because of a good story.
The best copywriters in the world are also spectacular storytellers.
So instead of studying how to be a good copywriter by reading another copywriting how to book...read a book that teaches you how to tell a good story.
A good story incorporates most of the elements you need in a good sales letter...
then closes leaving the reader feeling how you intend for them to feel.
Anyways, I hope you get the point.
It's worth your time to figure it out.