Panicking here and need a bit of advice.
Excuse the vagueness, it's part of the problem...
I'm Freelancing at a branding agency this week. Towards the end of the day, my colleague briefed me on a housing renovation project in which an old block of flats is being turned into luxury apartments, offices, a coffee shop, and a co-working space.
He then said, "Can you start writing ideas for how we should talk to people. Residents, businesses, visitors, etc."
When I got home I realised I'm not actually very clear on what to do. There's already a rough tone of voice guide and a few sample ads.
He has to pitch it the client tomorrow and I wanna do some work in advance of tomorrow. It's completely my fault for not seeking clarity.
Here's my question.
If you had to take a stab at that even though it's vague what angle would you come at it from?
Thanks so much for any help and apologies again for how shit and vague i'm being.
(Hoping there's someone who has worked at a design agency before that might be able to offer something!)