A while back I posted my plan for marketing and selling the product I've been working on, a project timer called Project Time Machines, available on the Google Play Store.
Things are going well, though slower than they could be.
I got the app built and released it to the play store on time (and on budget) last February.
The next step in my plan was to get 100 users and 10 reviews.
I would have liked to hire a pro copywriter to do this first step for me, but the few copywriters I approached for help turned me down. So I took it upon myself to write the initial copy and prove to myself and anyone else I'd hope to interest that the product doesn't suck and there's a market that wants it.
I wrote a couple dozen posts, dropping a few here on WF and the rest on a couple of reddit subs.
Results on WF were abysmal, getting essentially zero people to even take a look at the free app, even though it's designed specifically for warrior types.
Results on reddit were equally sucky, all except for two posts:
These two articles got me a total of about 350 initial downloads, about 175 of which have actually created an account.
As of this moment, I've got 669 downloads, 368 have created user accounts, and 13 reviews, all 5-star.
So, mission accomplished. I've confirmed my product doesn't suck (and that my copywriting does), and now I'm ready to move onto the next steps in my project... hire a copywriter and have them get me a whole bunch more users and drive them to the launch of the paid version of my app a few months from now.
I posted an ad on upwork .
It's a paid/promoted ad, viewable to all upwork freelancers, and I directly invited 21 copywriters to the job.
A total of 3 replied as possibly interested, and 2 other non-invited people responded (one charging $6.00 an hour, the other from Nigeria).
The rest of the invited either replied as not interested or too busy, or just no response.
I'm hoping you can help me understand what the problem might be.
Did I not sufficiently prove that the product is good and has a potential market?
Is my plan for making money with this thing flawed beyond modification, or seriously unrealistic?
Is my job ad just so terribly written that these responses are actually better than you'd expect?
Something else wrong that I'm not seeing?
I'd love to hear from your perspective what may be so unappealing about the product I created, where it seems so many professional marketers and copywriters have no interest in taking my money to try and help me sell it.