New strategy protection

If you're asking how you can trademark or copyright a marketing strategy to stop people from swiping it...

The answer is... You can't

As soon as you put it out there (and assuming it actually works) others will pick it up and run with it. There's really no way to stop it from happening.

Even if you try to trademark the name, and call it your "Super Duper Marketing System" someone else can still swipe it, change a few details, and use it under the name "Better Getter Marketing System".

Off the top of my head I see 2 viable options for you...

1 - You can get out in front of it, and become known for creating it. (perhaps you can write a book or create a course) This will require some fast moving publicity and promotion on your part. But if you hustle, it could help give you a reputation as an innovator or thought leader.

2 - You can tease the marketing companies with your idea (only giving them a small taste), and then you can sell them on the idea, and get paid for consulting or implementing it on their behalf.


A 3rd option is for you to spend all your energy trying to protect an unprotectable concept. And then stand on the sidelines waiting for someone else to come up with the idea and take all the credit away from you.


If you believe that your idea is a good one, I recommend one of the first 2 options...

Even giant companies having problem protecting their rights.

So, why don't just focus on closing them than worry about how to protect your rights.

Ideas are not copyrightable - only the way you express them are = words, designs, which is generally also what we call "content".

Patents protect the design of a tangible object but not the idea of it.
Copyrights protect the written or spoken words describing an idea, but not the idea itself.
A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark (or servicemark) is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. The term "trademark" is often used generally to refer collectively to both trademarks and service marks.

But anyone has the right to take or get any idea or derive ideas from yours and develop whatever they want: they just can't use your words, designs, or marks that identify your business / services.

You could mail your idea to yourself and the stamp date could be the start up day as proof your idea came before someone else who may claim to be the creator.