Arming a copywriter to write for my product

3 replies
Helping my copywriter to help me

Hi again,

I took another stab at writing about what makes my product (a productivity timer app) different than the competition and who it's for.

My intent is to give a copywriter the info they need to understand these things so they can write compelling sales copy and content for social media.

Below is what I wrote:
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Struggling with getting started? I created a better productivity app that's designed to help you with that

Everyone's always looking for the latest productivity app. But finding the right one isn't easy.

Here's the problem as I see it. Other systems like Getting Things Done, 7-Habits, and Bullet Journal require too much effort to get started. A complex setup is a massive turn off for people that struggle with getting started. These systems definitely didn't work for me.

You may see a small boost in productivity, but what do you really learn from them?

-- Can you actually measure your improvements?
-- Do they show you how long those improvements took?
-- How do you calculate which tasks took the longest?
-- Which ones made the greatest impact?
-- Can you determine when you were actually focused on your project?
-- What about wasted time?

I wanted a solution that could track all of these details. Making progress is great, but I wanted to know how I got there.

That's why I created Project Time Machines.

PTM doesn't care about your to-do list. Sure, you can track your tasks using it, but that's not the main purpose.

PTM is all about getting started. It's about overcoming that initial hurdle, clicking go, and getting to work.

I wanted the setup process to be as frictionless as possible. Here's how easy it is:
-- Open the app and click Start a Project.
-- Enter a Project Goal and a Goal Date.
-- Change the Project Start Date if you started before today.

That's all it takes to get setup.

How do you use it?

-- Fill in a brief description of your Operation Objective. You only need to change this when you work on something new.
-- Set your Op Duration. This is how long you plan to work without breaks or distractions.
-- Fill in your Focus by describing a few tasks you want to work on in your Op.
-- Click Start.

The timer will log all active time you put into a project and will keep track of any breaks and interruptions you experience. For me, visualizing these breaks helps me understand where I'm losing time.

What about when your timer goes off? You can log additional time worked as overtime.

Track your progress and your challenges

-- You can write down Actions Taken to describe what you accomplished, where you're at, and what's still left to do.
-- You can assign yourself an Op Score that grades how you think you performed.
-- You can document any Roadblocks you encountered. This includes challenges related to your project, distractions, and other warnings.

I like writing down a few important details after every project because it helps me understand my successes and failures.

The entire process is built with simplicity in mind. You click start and write a few things and click stop and write a few things. There are no complexities to worry about.

How does this actually help you improve?

-- Visualize your performance. PTM provides you with a look at how you work by showing you things like project start dates, goal dates, total time worked, lost time, and more.
-- Track days since last worked. You can keep tabs on how many days it's been since you've last worked on a project.
-- See all your operations in one spot. Other project management apps are littered with pages of tasks and data. PTM displays everything upfront and is easy to navigate.
-- Create simple and highly-accurate project blueprints. You can easily see how well you've progressed on a project, what's left to do, and where things may have gone wrong.

PTM takes a different approach to task management.

Other systems focus on a "what will you do tomorrow" approach.

PTM is built on the notion of "what are you doing right now."

PTM will keep track of when you do nothing, and I find that seeing just how many days I've skipped since last working motivates me more than anything.

The last big difference between my system and the others is the motivation we provide.

Isn't that what most people who are ready to invest in starting a new productivity system are looking for? A way to somehow become more motivated or more disciplined to work on our most important projects more often? And to slack off or procrastinate less?

This doesn't always happen with other systems.

A big to-do list is scary. You may think its adding organization to your life, but it's actually overwhelming and confusing you. Sometimes you may even pass on working because you feel too tired and want to try again tomorrow after a good night's sleep.

In my experience? That almost never happens.

PTM motivates you by showing you your progress in real-time

-- Days Since Last Worked shows you the exact amount of days since you last worked. You can clearly see where you are slacking off.
-- Total Time Worked showcases the exact amount of time you've put into a project. You can see how much productive time you've actually spent working on it, how many breaks you've taken, and more.
-- Completed Ops serve as a reminder of what you've managed to accomplish so far. Your successes can further motivate you and encourage you to keep going.

If you're finding you spend more time creating and organizing your to-do lists instead of actually doing the work, then give Project Time Machines a try. Go after tangible goals like just getting started, work focused and without distraction, and keep your days worked streaks going, and you'll find your discipline and motivation building while you make more progress than ever before.


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My questions to you, Copywriters:

Does this do a good job of arming a copywriter with the info they'll need to write a good landing page or produce articles for my blog and for social media?

I have been targeting prospects who want to be more productive with their time, and who seek systems or tools to help them. My best success so far was posting articles in reddit in the /r/productivity sub. Other reddit subs I've had less success in, or haven't tried yet are:
/productivity
/GetMotivated
/getdisciplined
/selfimprovement
/DecidingToBeBetter

Is there a different target I could or should be focusing on?

Are there other benefits I'm not recognizing or highlighting? Do you see a hook I can try?

What else could I provide a copywriter to better help him or her write for this product?

Thanks as always,
-Rob
#arming #copywriter #product #write
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  • Profile picture of the author katfood
    This stuff would be useless to me.

    Here's what I would need from you if you were to hire me for this. (I'm not available, so this is not a solicitation)

    First of all, WHO

    ...do you want to target?

    If it's "administrative assistants," for example, then I would need this kind of info:

    Demograpics
    • age range
    • gender
    • ethnicity
    • income
    • marital status
    • location
    • education level
    • political affiliations

    Behavior
    • prior purchases
    • experts followed
    • movies/tv shows
    • favorite magazines
    • favorite books

    Wants
    • what do they want to gain?
    • be?
    • do?
    • save?
    • avoid?

    Common desires
    • health
    • comfort
    • money
    • pride
    • appearance
    • business advancement
    • praise
    • etc...

    Emotions
    • how do they feel now
    • how do they want to feel

    Beliefs
    • are salesmen good or bad?
    • what to they believe about the problem?
    • somebody elses fault
    • need special skills
    • need money
    • belief about your kind of product?
    • hype
    • too advanced
    • not ready for it
    • belief about other app sellers like you?
    • is there a better one
    • are there crooks?
    • do they provide value or suck money?
    • etc.

    Your competition

    list at least 5 who are using direct response marketing
    • include other alternatives, pills, courses, watches...
    • Break down each of their offers
      hooks
      promise
      how it's delivered
      physical products included
      Claims
      proof points
      benefit statements
      Price/terms
      bonuses/premiums
      risk reversal

    Your Product

    List all features

    Include a functional benefit for each

    Include a dimensionalized benefit for each

    Include an emotional benefit for each

    Performance metrics

    delivery mechanism

    USP (if there is one)

    Credibility factors

    Proof points

    Your PRIMARY PROMISE

    =================

    If you really want to help a copywriter, this is the stuff he/she needs.

    Once your funnel is optimized and you're meeting your goals, move on to a different target.

    Hope this helps. Good Luck!
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  • Profile picture of the author 1Bryan
    Rob,

    One thing you might wanna accept -- your primary market doesn't hang out on forums and sub-reddits.

    People turn to social media when they procrastinate and they mostly do it on their phones. If you get your targeting right, basic copy should get them to download. And it's also mostly short ads that sell apps. 15 sec and 30 sec.

    Don't get stuck in 2009 marketing.

    The phone game actually changed a lot. There aren't a lot of apps that sold on old-school long form copywriting. You're not selling an ebook in 2009. Restructure your approach before you shell out money to a copywriter who probably isn't going to actually know how to sell apps.
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