Soft-launching a USDA Organic Skincare Line & Selfcare Ritual.
It's for all Genders and Skin types, but the brand is more male-trait dominant/focused.
The purpose is e-mail sign-ups, to be notified when the product is available for pre-order and discount. Small batch first run for a Serum. The product itself is incredibly powerful. Over a year of R&D. The ritual is also very powerful for people that are focused on creating their best day, and honing their mindset to build their ultimate life.
Right now... It feels like the landing page issues are:
- Too focused on the brand and not enough on avatar/pains
- Not creating enough intrigue/interest with the Headline/Subhead/Offer
Crit appreciated! Thank you.