Over the decades, like so many of us, I've built a vast collection of my favourites.
I have my top 7 all time crackers.
Anyway, my lifetime quest for more continues.
And just by chance I read a press article on the fragrant Gwyneth Paltrow and her "Beauty, Fashion. Lifestyle, How to do this... Have better that..." company.
As you might expect - they sell scented candles.
From a marketing view, fairly cheap to produce, very high profit margin - but stacks of competition with (almost) every imaginable aroma.
The company thought - lets do a candle which really and I mean really features the very "essence" of our lovely Founder.
All the ingredients are blended together the candle produced and packaged - all that's left are the stickers for the "Headline" name.
Then bung it on the website, if possible grab acres of media attention and sell warehouses of candles at top dollar.
Say you were the copywriter tasked with crafting the wonder "Headline."
Now after hours of research and with a bit of luck many in depth consultations you miraculously penned the winner.
But would you have the courage to tell your esteemed female client - "Here it is, and it's all about you"...
This Smells Like My Vagina
Anyway, mission accomplished the candles completely sold out.
By all means discuss this if you dare.
But please for the sake of the faint hearted - keep your comments pure and clean.