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Writing Persuasively for controversial Healing Paradigm

by Tmat09
7 replies
My client wants me to make a blog article that persuades readers to make an appointment with him. (he is an ayurvedic doctor).
I'm having problems with writing persuasive piece for Ayurveda because of the paradigm it uses to explain healing might not resonate with a more sophisticated reader.

Here is a brief description
"Practioners of Ayurveda believe that every person is made of five basic elements found in the universe: space, air, fire and earth.
They combine to form three life forces or energies called doshas. They control how your body works. Everyone inherits a unique mix of the three doshas but one is usually stronger than the other.
Disease is caused by an imbalance of Doshas."

The way I will explain this is by highlighting some limitations of a strictly scientific approach to healing
I will also go into research into Mind Body Healing.
Another idea I had was to describe a Case Study
And then I will go on to explain why my client is best over the other practitioners.

But thought I would reach out and see if any writers out there have got some tips on how to tackle this one.
#controversial #healing #paradigm #persuasively #writing
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  • Profile picture of the author SARubin
    Originally Posted by Tmat09 View Post

    I'm having problems with writing persuasive piece for Ayurveda because of the paradigm it uses to explain healing might not resonate with a more sophisticated reader.
    Here's a weird idea for you...

    Instead of trying to convince a "more sophisticated reader" to change their paradigm about your controversial healing methods...

    Why don't you write for the people who already accept alternative healing methods (especially methods like Ayurveda)?

    And then get your article in front of those people.

    It's always easier and less costly (in terms of time and money) to tap into an existing market, and convince them that you are the "go to" guy. Rather than trying to create desire in the market, where belief in your product doesn't even exist. (or is skeptical at best).

    Creating desire in the market is not impossible, but it's certainly more of a challenge.


    Unless you're just in it for the challenge? Then by all means, feel free to spend your time trying to change peoples paradigms.

    When you're done with this one, maybe you can try to convince meat eaters to become vegans?
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    • Profile picture of the author Tmat09
      This is not my business l I was asked to write copy for a local business. They already have content aimed at an aware audience. But they want to reach out to more critical audience. I'm just writing an article for their specifications that's why want to know if someone has tips on writing persuasively in this situation. But I might research a sales letter that deals with a similar service.
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  • Profile picture of the author SARubin
    Well, in this case I'd recommend you study the old "Burn Disease Out Of Your Body" direct mail piece from Eugene Schwartz.

    Study the layout and pay extra attention to the "proof" elements. Also notice how he made the ad valuable in and of itself, by including the hands on exercise the readers can try right now. (huge proof element)

    It's about Chinese alternative medicine, not Ayurveda. But it could still give you some solid pointers for your situation.



    Added later: I'd be remiss in my advice if I didn't at least mention this one time...

    I'd still recommend letting your client know that he's taking the long, hard road, towards getting more appointments.

    There's a whole world of people out there who are prime candidates for his services. And attracting people who already want, and believe in what you're selling, is easier (and more profitable) than going after skeptics who need to be convinced that Ayurveda isn't just metaphysical snake oil.
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    • Profile picture of the author Tmat09
      Solid Advice Cheers
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    • Profile picture of the author cheese1688
      Originally Posted by SARubin View Post

      Well, in this case I'd recommend you study the old "Burn Disease Out Of Your Body" direct mail piece from Eugene Schwartz.

      Study the layout and pay extra attention to the "proof" elements. Also notice how he made the ad valuable in and of itself, by including the hands on exercise the readers can try right now. (huge proof element)

      It's about Chinese alternative medicine, not Ayurveda. But it could still give you some solid pointers for your situation.



      Added later: I'd be remiss in my advice if I didn't at least mention this one time...

      I'd still recommend letting your client know that he's taking the long, hard road, towards getting more appointments.

      There's a whole world of people out there who are prime candidates for his services. And attracting people who already want, and believe in what you're selling, is easier (and more profitable) than going after skeptics who need to be convinced that Ayurveda isn't just metaphysical snake oil.
      Perfect! I will definitely read into this! Great suggestion.
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  • Profile picture of the author socialentry
    Originally Posted by Tmat09 View Post


    Here is a brief description
    "Practioners of Ayurveda believe that every person is made of five basic elements found in the universe: space, air, fire and earth.
    They combine to form three life forces or energies called doshas. They control how your body works. Everyone inherits a unique mix of the three doshas but one is usually stronger than the other.
    Disease is caused by an imbalance of Doshas."
    You are doing more harm then good. Quit if you have a conscience.
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  • Profile picture of the author writeaway
    Even 'sophisticated' people have deep questions

    These questions can intersect with the assumptions that give rise to 'alternative treatment systems' like ayurveda

    Start with those questions
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