I'm having problems with writing persuasive piece for Ayurveda because of the paradigm it uses to explain healing might not resonate with a more sophisticated reader.
Here is a brief description
"Practioners of Ayurveda believe that every person is made of five basic elements found in the universe: space, air, fire and earth.
They combine to form three life forces or energies called doshas. They control how your body works. Everyone inherits a unique mix of the three doshas but one is usually stronger than the other.
Disease is caused by an imbalance of Doshas."
The way I will explain this is by highlighting some limitations of a strictly scientific approach to healing
I will also go into research into Mind Body Healing.
Another idea I had was to describe a Case Study
And then I will go on to explain why my client is best over the other practitioners.
But thought I would reach out and see if any writers out there have got some tips on how to tackle this one.