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I have been spending an amount of time recently researching and understanding Cognitive Bias and how it can be used to increase sales efforts.

I have also been looking at the opposite of this and how using them incorrectly or excessively could have a negative effect.

So far from what I have been reading there are 25 "major" cognitive Biases. here are a few links to a list of them.

http://25cognitivebiases.com/

This one says 25 but I think they only cover 22: https://getvoip.com/blog/2018/01/29/cognitive-biases/

From these starting points of "What are they" I have been looking at more specific information and examples of use for each.

Anyone willing to share their ideas and thoughts on the subject?
#biases #cognitive
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  • Profile picture of the author GordonJ
    Originally Posted by savidge4 View Post

    I have been spending an amount of time recently researching and understanding Cognitive Bias and how it can be used to increase sales efforts.

    I have also been looking at the opposite of this and how using them incorrectly or excessively could have a negative effect.

    So far from what I have been reading there are 25 "major" cognitive Biases. here are a few links to a list of them.

    http://25cognitivebiases.com/

    This one says 25 but I think they only cover 22: https://getvoip.com/blog/2018/01/29/cognitive-biases/

    From these starting points of "What are they" I have been looking at more specific information and examples of use for each.

    Anyone willing to share their ideas and thoughts on the subject?
    Sure. But not right now, too busy. I will say this, think of it as shorthand, or encrypted.

    Re: Cognitive Psychology "A little knowledge is a dangerous thing. AND, what marketers quickly find out about using C. Bias is...

    What may apply to the masses, majority or most of...get lost on an individual."

    More later.

    GordonJ
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  • Profile picture of the author savidge4
    A topic I have spent some time to understand today has been the Hoarding of Toilet paper as it relates to Cognitive Bias.

    The one thing I have kinda figured out today as I kinda try and understand "Bias" is there seems to be more than 25 fundamental Cognitive Biases. Doing some reading I came across:

    Zero Risk Bias: A tendency to completely eliminate risk even even if other options produce a greater reduction in risk. So looking at Toilet paper hoarding there is that obvious risk of not having any... so you buy more than you need.

    Another Bias that obviously comes into play is the Social Proof Bias. Hey everyone else is buying excessive amounts of toilet paper so should I.

    One could argue the Stress influence Bias as a motivation to buy excessive toilet paper.

    Deprival Super-Reaction Bias suggests that one might act irrationally to a small loss or thought of a loss - or not having toilet paper

    Influence from Association Bias - they had friends that did the same so they should as well - this one seems to me to be "Social Proof" in a way.

    So lets look at the scenario as a whole - "Hoarding Toilet Paper" It is simply easier to eliminate the fear of running out of toilet paper and hey everyone you know - and everyone you see in the toilet paper aisle at the store is buying as much as they can. THIS is consciously something that can be controlled.

    Versus buying hygiene and cleaning products which would reduce their chances of getting the virus in the first place. And I can say this because I went to he store today to load up on some food items. Primarily proteins like hamburger and chicken etc - needed a loaf of bread and a gallon of milk. The paper aisle was E M P T Y, ( as in Toilet paper was gone, Paper towels were gone, and Napkins were gone ) and yet the aisle with Clorox wipes etc seemed to be gone over, but was far from wiped out.

    This is how I try to learn things... first looking at it in terms of what is it, and then once I have an understanding of sorts I try to apply the concepts in real world type scenarios to see the basic cause and effect of whatever it is I am learning.
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  • Profile picture of the author savidge4
    This is one of those things I have always "Used" but not so intentionally apparently. I have always been a fan of implementing the 7 deadly sins: pride, greed, lust, envy, gluttony, wrath and sloth. which I feel after some amount of research now is a very broken down list of these cognitive Biases.

    So I finally stumbled on Wikipedia's list of Cognitive Biases: https://en.wikipedia.org/wiki/List_of_cognitive_biases so uh yeah there are more than 25 LOL holy cow way more than 25.

    The chart to the right of the article is awesome ( I like visuals like that ) I have already determined I have opened Pandora's Box. and its probably a shame that I got an interest for this at the age of 52... haha

    To give you an idea of what created the just short of instant interest for me to learn more about this... I happen to have started listening to Logan Paul's podcast ( Impaulsive ) and one of the episodes was with Tai Lopez and the topic of Cognitive Bias was brought up quite a bit. - a little added here... I am by no means going to say that Impaulsive is solid episode after episode... but there has been some killer episodes that are worth the time. His talk with Ben Shapiro is literally probably one of the best Shapiro interviews I have heard. The Grant Cordone episode wasn't to bad. The Tai Lopez interview was apparently eye opening LOL
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  • Profile picture of the author max5ty
    Seemingly a new cognitive bias gets added weekly.

    Last I read there were over 200.

    Some are used for sales, marketing, dating etc.

    Retailers use them to lay out the floor plans in their stores...they spend millions to have a psychologist study every movement and behavior of people coming in.

    I've always like the Joharis window concept to understand people.

    Imagine a window with 4 panes of glass.

    One pane is completely blacked out - that's what somebody doesn't tell you about themselves and they won't let you see anything about them.

    Second pane is like a one way mirror - they'll let you know what they want, but you can't know anything more.

    Third pane is glazed - It's what you think you know about the person, but you're not sure...and they let out just the information about them they want to let out, and it may be distorted.

    Fourth pane - completely clear. You can see everything about a person and they let you know everything about them.

    Everybody has a joharis window.

    There are things about everyone that they don't want you to know. Things they'll tell you...maybe hiding some stuff...things you know about them that they don't really want you to know...and everything you think you know about them.

    Every single person has this type of window in their lives.

    The beauty of knowing everyone is the same in that they fit the above description...is knowing how to target those panes of glass, and how it will increase your marketing capabilities...

    but that's another whole post in itself.

    So, anyways, here's a couple links I had in my bookmarks on the subject you brought up...

    cognitive biasis are used a great deal in the treatment of mental illnesses. There's been countless studies done on how they affect people with disorders.

    https://humanhow.com/en/list-of-cogn...with-examples/
    https://bmcmededuc.biomedcentral.com...18-1444-3#Bib1
    https://bmcmededuc.biomedcentral.com...18-1444-3#Bib1
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