I am on lists of many online business experts who are making BIG money from their lists.

Different people post differently. I am on some lists who post at least once a day about free webinar trainings. Other lists are sometimes silent for months then post about something new they're promoting. Some people post randomly.

And all these lists are making BIG money.

Quality is the most important thing.

Chris

As a member of several email lists - some popular and some not so much - I prefer a weekly message. However, if a content owner has something truly valuable to share, then I don't mind getting another email during the week. I don't really like getting emails every day. I especially hate getting multiple emails/day. My advice would be to start with a weekly email.

Hi there, personally I don't care how often I get emailed by people as long as it has value and entertains me. I have found that most people don't really mind either. However often you are going to email them it is a good idea to tell them how often you will either when they opt in or in the first email you send them. Also tell them openly what they can expect from you. The more open you are with them the more they will appreciate it.

I guess email frequency also depends on the niche. I am on many internet marketing related lists. And most of those list owners email every day. It's obvious, they only make money, when sending an email to their list, where they promote an offer. And the more emails they send, the more clicks they get and the more money they make.

In other niches, it might be enough to email once a week. I get a newsletter that I like very much, which is send every 2 weeks. And that's fine.

I can understand that some people can be annoyed if they get daily emails from you. But this is something that you should already clarify in your welcome email, as ibramster just said. So that your subscribers know, what email frequency they can expect from you.

From my experience, you cannot mail "too much".
Even during the snail mail days, I had a client who mailed to the entire list 3 times a day from 3 different business names/addresses... and they had a list of 10 million names.

They also rented their list to ANYONE who wanted it... so the folks were getting some 7 to 15 letters a day.

As a test, they pulled one million names off the rental market so that those ONLY got 3 pieces of mail a day... and response on those names went down, down, down, until finally they said "screw this" and started renting all the names again, and response went back to normal levels.

LESSON: THE MORE MAIL THEY GOT, THE MORE THEY RESPONDED.



Another reason I say you can't mail "too much" is that most business owners or marketers just don't have the creative juices to keep cranking out material.



People buy for 3 reasons and 3 reasons ONLY..
1. They like you.
2. They are convinced you've got a good deal.

3. They were going to buy this crap anyway and you just happened to show up at the right time.



By mailing A LOT... you tend to cover more of those 3 reasons, more frequently.



Just thinking.

Linwood Ausitn

Email marketing can affect you negative in the long run. Is the cheapest way of promoring your company so many people do it. I receive few hundred mails per week from all kind of businesses. I never ever contact them back.

There are companies out there that cant cope with the amount of emails they receive daily. I would not recommend it

I send email to my list about 3 times a week. What increases the opening and email rate, and consequently the content delivery and sales, is the copy you put on the subject. You can send the best content in the world to your list, but if your list doesn't open your email your work was effective. It is also good to have a good email marketing service. Some of them deliver content to a small part of your list instead of everyone. so I advise you to have a good email marketing service

Hope this helps

In my previous company, we send emails everyday for the first month and then we tracked those emails and did some segmentation to filter emails. From here, we will come up with a new email marketing campaign so basically, we always have our plan B to cure what's not been fulfilled in plan A.

I used to have an autoresponder set at once a week with information, and a link to a Blog for the rest of the story. And I also sent an e-mail when I had an offer.

I used to be on a list of a guy that had information on grip strength. That's it...just strengthening your grip. He sent out 3 e-mails a day....on grip strength. All were informative, and I read them all. Of course all of them linked to an offer on his site.

I automate email sending for every day, 7 days a week. In addition, I parallel other channels of communication such as texting, phone, postal mail, social media, etc. Additional touch points significantly increases retention and open rates.

Providing relevant and quality content on a consistent basis is essential for establishing credibility, building trust, customer retention, and fortifying top of mind - particularly in highly competitive niches. Every contact should set the stage of anticipation for the next.

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Well.

Daily emails.

Do remember potential buyers - even those who love you -

Are busy and constantly bombarded with countless emails - and may get a bit fatiqued...

When every time they check their inbox - it's crammed to the rafters - and they might not give their full dutiful attention - to your wondrous daily fix.

And my goodness, it takes an enormous effort - to make each and every email -.

Original, relatable, meaningful, current, interesting, entertaining, enlightening and bursting with value.

(x 365 days a year - every year - for the rest of your natural business career. Have a day off on a leap year - you may need it - it's unlikely to cause a huge fuss. No one is likely to bawl, "Oi, where's is today's outstanding effort to try and sell me something?")

If you could harness the electricity your brain uses to create these emails - you could probably mine your own cryptocurrency.

The answer.

Be super creative at all times without fail (Feb 29th's excluded and no digital coins).

Or send super duper emails maybe 3 times a week.

It's possible your esteemed list may well forgive you - even be delighted - and actually buy more - with a kicking killer email once a week.

But as always real "testing" brings you the right timescale.


Steve

People generally love stories and jokes. I include these everyday to all of my lists, which are promoting products in a wide variety of niches.

I have found that by consistently offering value, subscribers will anticipate and read emails and usually be warmly receptive to relevant offers.

My emails contain a conspicuous unsubscribe link at the top and bottom, which also seems to dramatically affect positive response and retention rates.

As for subject lines, I have found that a branded title works better than any contrived opening. People aren't stupid - they know you're trying to sell them something. Don't hide it behind wimpy-assed "witticisms".

Weekly is always good but always have information that is valuable to the reader so they welcome the email.

You want to be careful to not annoy your readers with spam, give them a reason to want to open your email.

prvegas This is a point that I debate often. If someone not only opts into an email list but also confirms via a double opt in that they want your messages, and you have told them several times, being two at least, the frequency that you will email them they by virtue of being on your list have accepted your terms. If that is the case how then can it be classified as unsolicited and unwanted email? They asked for it and agreed so by their action it is not spam. They can also opt out at any time. If they get annoyed or don't like it then leave the list. No has them there at gun point, I hope.
I do totally agree, give them a reason to want to be there on your list no matter how often you email them. Give them benefit of being on your list. Saying that, never give up the of making a sale either.

There is no rule here. Seth Godin writes a new post *every day*, while Paul Graham writes an essay every few months.

As long as you add value it doesn't matter.

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Emailing once a day or twice a week sound like two better choices. You can distribute valuable content to your lists in a regulated manner, the idea is not to bombard them with emails but rather use a mild pace to build your way to success.

Most email weekly with info to their list set up with an autoresponder

I have a free 7 day email course which goes out once a day over a 7 day period (obvs!).

In addition I email my list 1-2 times a week and ALWAYS re-send to those who have unopened - I'm seeing a massive conversion in just doing this (I use Convertkit which has this feature, not sure if all other email marketing platforms do). I also split test my email headlines and have a spreadsheet of my top performing ones so that I can test and re-use as and when!

I unsubscribe from all mailings. I only buy anything when I want to. Any site or service which interests me I bookmark. I also have a good memory.

What is the point of annoying me with spam?

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