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How often do you email your list?

by JPs copy
32 replies
Do you send an email every day? A few times a week? Once a week?

What helps increase sales and open rates when it comes to your business?
#email #email marketing #list
  • Profile picture of the author Chris-
    I am on lists of many online business experts who are making BIG money from their lists.

    Different people post differently. I am on some lists who post at least once a day about free webinar trainings. Other lists are sometimes silent for months then post about something new they're promoting. Some people post randomly.

    And all these lists are making BIG money.

    Quality is the most important thing.

    Chris
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  • Profile picture of the author rebrandablecontent
    As a member of several email lists - some popular and some not so much - I prefer a weekly message. However, if a content owner has something truly valuable to share, then I don't mind getting another email during the week. I don't really like getting emails every day. I especially hate getting multiple emails/day. My advice would be to start with a weekly email.
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  • Profile picture of the author ibramster
    Hi there, personally I don't care how often I get emailed by people as long as it has value and entertains me. I have found that most people don't really mind either. However often you are going to email them it is a good idea to tell them how often you will either when they opt in or in the first email you send them. Also tell them openly what they can expect from you. The more open you are with them the more they will appreciate it.
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    fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author Bjoern1
    I guess email frequency also depends on the niche. I am on many internet marketing related lists. And most of those list owners email every day. It's obvious, they only make money, when sending an email to their list, where they promote an offer. And the more emails they send, the more clicks they get and the more money they make.

    In other niches, it might be enough to email once a week. I get a newsletter that I like very much, which is send every 2 weeks. And that's fine.

    I can understand that some people can be annoyed if they get daily emails from you. But this is something that you should already clarify in your welcome email, as ibramster just said. So that your subscribers know, what email frequency they can expect from you.
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  • Profile picture of the author AdmanMrWoo
    From my experience, you cannot mail "too much".
    Even during the snail mail days, I had a client who mailed to the entire list 3 times a day from 3 different business names/addresses... and they had a list of 10 million names.

    They also rented their list to ANYONE who wanted it... so the folks were getting some 7 to 15 letters a day.

    As a test, they pulled one million names off the rental market so that those ONLY got 3 pieces of mail a day... and response on those names went down, down, down, until finally they said "screw this" and started renting all the names again, and response went back to normal levels.

    LESSON: THE MORE MAIL THEY GOT, THE MORE THEY RESPONDED.



    Another reason I say you can't mail "too much" is that most business owners or marketers just don't have the creative juices to keep cranking out material.



    People buy for 3 reasons and 3 reasons ONLY..
    1. They like you.
    2. They are convinced you've got a good deal.

    3. They were going to buy this crap anyway and you just happened to show up at the right time.



    By mailing A LOT... you tend to cover more of those 3 reasons, more frequently.



    Just thinking.

    Linwood Ausitn
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    Linwood Austin, Marketing Consultant and Business Loans Available. Phone: 801-895-9598
    http://theadmansdiary.com/entrepreneurs-loan/

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  • Profile picture of the author fastdealdublin
    Email marketing can affect you negative in the long run. Is the cheapest way of promoring your company so many people do it. I receive few hundred mails per week from all kind of businesses. I never ever contact them back.

    There are companies out there that cant cope with the amount of emails they receive daily. I would not recommend it
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  • Profile picture of the author Edward Jones
    I send email to my list about 3 times a week. What increases the opening and email rate, and consequently the content delivery and sales, is the copy you put on the subject. You can send the best content in the world to your list, but if your list doesn't open your email your work was effective. It is also good to have a good email marketing service. Some of them deliver content to a small part of your list instead of everyone. so I advise you to have a good email marketing service

    Hope this helps
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    • Profile picture of the author ibramster
      What would you advise to use to make it easier for someone to understand how to write a subject line that builds curiosity and leads to the email being opened?

      Some of my favourites are a play on song titles or using numbers usually at the beginning. You could go for the plain obscure like "How to slam dunk the mother in law". That was one from my mentor and boy was it loaded with value as well.

      Any other suggestions?
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      fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author Pasco Joemar
    In my previous company, we send emails everyday for the first month and then we tracked those emails and did some segmentation to filter emails. From here, we will come up with a new email marketing campaign so basically, we always have our plan B to cure what's not been fulfilled in plan A.
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  • Profile picture of the author Claude Whitacre
    I used to have an autoresponder set at once a week with information, and a link to a Blog for the rest of the story. And I also sent an e-mail when I had an offer.

    I used to be on a list of a guy that had information on grip strength. That's it...just strengthening your grip. He sent out 3 e-mails a day....on grip strength. All were informative, and I read them all. Of course all of them linked to an offer on his site.
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    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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  • Profile picture of the author myob
    I automate email sending for every day, 7 days a week. In addition, I parallel other channels of communication such as texting, phone, postal mail, social media, etc. Additional touch points significantly increases retention and open rates.

    Providing relevant and quality content on a consistent basis is essential for establishing credibility, building trust, customer retention, and fortifying top of mind - particularly in highly competitive niches. Every contact should set the stage of anticipation for the next.
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    • Profile picture of the author ibramster
      100% yes with more on top. Relentless follow up and add value with anticipation for the next communication.
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      fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author Steve The Copywriter
    Well.

    Daily emails.

    Do remember potential buyers - even those who love you -

    Are busy and constantly bombarded with countless emails - and may get a bit fatiqued...

    When every time they check their inbox - it's crammed to the rafters - and they might not give their full dutiful attention - to your wondrous daily fix.

    And my goodness, it takes an enormous effort - to make each and every email -.

    Original, relatable, meaningful, current, interesting, entertaining, enlightening and bursting with value.

    (x 365 days a year - every year - for the rest of your natural business career. Have a day off on a leap year - you may need it - it's unlikely to cause a huge fuss. No one is likely to bawl, "Oi, where's is today's outstanding effort to try and sell me something?")

    If you could harness the electricity your brain uses to create these emails - you could probably mine your own cryptocurrency.

    The answer.

    Be super creative at all times without fail (Feb 29th's excluded and no digital coins).

    Or send super duper emails maybe 3 times a week.

    It's possible your esteemed list may well forgive you - even be delighted - and actually buy more - with a kicking killer email once a week.

    But as always real "testing" brings you the right timescale.


    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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    • Profile picture of the author ibramster
      Good points raised and I must add that the marketers that get my money regularly are those that email me every day. I make a point of reading their letters. I don't always buy but I always read. Most of the Internet markets and companies on my email list are dead to me as they only ever email at best 3 times a week and rarely offer value. Just an email that screams "Please read me and buy as my writer is skint and only writes to you when he needs your money more than you do". At least that is how it appears.
      My advice, keep yourself ahead of the game. 10 minutes to write an email is not long. Run several lists,then adapt the same email to each list and not a separate one for each list.
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      fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author myob
    People generally love stories and jokes. I include these everyday to all of my lists, which are promoting products in a wide variety of niches.

    I have found that by consistently offering value, subscribers will anticipate and read emails and usually be warmly receptive to relevant offers.

    My emails contain a conspicuous unsubscribe link at the top and bottom, which also seems to dramatically affect positive response and retention rates.

    As for subject lines, I have found that a branded title works better than any contrived opening. People aren't stupid - they know you're trying to sell them something. Don't hide it behind wimpy-assed "witticisms".
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    • Profile picture of the author ibramster
      myob
      My emails contain a conspicuous unsubscribe link at the top and bottom, which also seems to dramatically affect positive response and retention rates.
      Forgot about that and the unsubscribe links.

      AS for witticisms as subject lines, must be personal taste as I like them. Make me curious as to what the sender is on about. Who wouldn't open an email entitled 'How to get rinsed by a numpty' brilliant email and I remember it as it was packed with value and I bought from it.
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      fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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      • Profile picture of the author myob
        ibramster,

        Thanks for your "advice", but I believe I have been doing direct marketing and emailing long before you grew out of diapers.

        Originally Posted by ibramster View Post

        myob Forgot about that and the unsubscribe links.
        I want people to know they can easily unsubscribe at any time. Since they are emailed every day, I don't want to waste their time or mine. My system is designed to quickly sift through and eliminate the unqualified, tire-kickers, or other non-buyers from my lists. Deadweight can become expensive.

        Originally Posted by ibramster View Post

        AS for witticisms as subject lines, must be personal taste as I like them. Make me curious as to what the sender is on about. Who wouldn't open an email entitled 'How to get rinsed by a numpty' brilliant email and I remember it as it was packed with value and I bought from it.
        BRANDED subject lines get attention and establish long-term credibility, not silly or "brilliant" comeons. Getting "personal" too early is often a put-off. But quality and value are implied with the brand. Branded recognition evokes anticipation and is what builds visibility and standing out in some of the most hotly competitive niches.
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        • Profile picture of the author ibramster
          myob
          Thanks for your "advice", but I believe I have been doing direct marketing and emailing long before you grew out of diapers.
          not sure if you are being rude to me there or just trying to make a point. Maybe both.
          I am sure that I said I personally have no issue with funny and witty subject boxes and I don't. Never known them to harm any brand or business. In fact the opposite. I have found that by entertaining your readers you actually encourage them to be more active in their reading, not less.
          By being branded I have found them bland, boring, uninventive and generally crap in value and content.
          Also you say that branded recognition evokes anticipation and is what builds visibility and standing out. In my limited experience (Hmm) of direct marketing and emails and direct mail and sales training and coaching I have only ever found that branding is the most boring, unadventurous and gets lost in the crowd technique. In fact the only branded emails I get that have my attention are those from my bank or mobile phone provider. The rest go to spam.
          I do believe that whilst we can agree on somethings there still is a difference of opinion, that may be born out of fact as we could both demonstrate, and this is good as it shows that more than one approach works.
          What I would advice anyone in marketing to do is to look at what someone else says with an open opinion and to learn, if possible, from what someone says and does and not to dismiss it out of hand.
          I am willing to learn and see if a rather bland and branded subject box works. As for me as a person, in my email inbox, they don't. As for those I get from some marketers well they may just make your toes curl my friend.
          Here's one that I got today...Even better than Sally James' knockers
          Another from the same person....Life Cockroaches and the answer to "How Stupid can you get?" and another...****it... sorry, but I screwed up...

          From another 7 figure a year marketer...Soaking right through to my Calvins...and another...Call me stalker if you must

          See branded doesn't have to be the only route and that is my point here. There is not one answer fits it all solution and as a seasoned direct marketer you should know that and of it I am certain.

          I think here I have said enough and yes I do agree with a lot of what you say as we are both in the game of direct response marketing, but there is more than one way to skin the cat.
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          fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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          • Profile picture of the author myob
            Originally Posted by ibramster View Post

            myob not sure if you are being rude to me there or just trying to make a point. Maybe both.
            It was tongue in cheek, not intended to be rude. And to make a point.

            Originally Posted by ibramster View Post

            I am sure that I said I personally have no issue with funny and witty subject boxes and I don't. Never known them to harm any brand or business. In fact the opposite. I have found that by entertaining your readers you actually encourage them to be more active in their reading, not less.
            Agreed. All of my emails are informative, entertaining, motivational, witty, etc. But the primary focus is branding

            Originally Posted by ibramster View Post

            By being branded I have found them bland, boring, uninventive and generally crap in value and content.
            I am ecstatic, excited, very glad and happy you feel this way - about all of my competitors.

            Originally Posted by ibramster View Post

            Also you say that branded recognition evokes anticipation and is what builds visibility and standing out. In my limited experience (Hmm) of direct marketing and emails and direct mail and sales training and coaching I have only ever found that branding is the most boring, unadventurous and gets lost in the crowd technique. In fact the only branded emails I get that have my attention are those from my bank or mobile phone provider. The rest go to spam.
            In over 20 years of marketing, I have perhaps pissed off, annoyed, angered, bored, and lost millions of subscribers. But they are not my target market. I always strongly encourage subscribers to get off my lists if this is not for them.

            Originally Posted by ibramster View Post

            I do believe that whilst we can agree on somethings there still is a difference of opinion, that may be born out of fact as we could both demonstrate, and this is good as it shows that more than one approach works.
            What I would advice anyone in marketing to do is to look at what someone else says with an open opinion and to learn, if possible, from what someone says and does and not to dismiss it out of hand.
            Agreed. But I have been there done that many years ago. I've made lots of mistakes ... and learned from them.

            Originally Posted by ibramster View Post

            I am willing to learn and see if a rather bland and branded subject box works. As for me as a person, in my email inbox, they don't.
            Marketing is not about you or me. I agree most "branding" messages are bland. But a strong association of brand with quality content and products can be quite formidable, especially in the heavily congested and uber competitive arenas that I play in.

            Originally Posted by ibramster View Post

            As for those I get from some marketers well they may just make your toes curl my friend.
            Here's one that I got today...Even better than Sally James' knockers
            Another from the same person....Life Cockroaches and the answer to "How Stupid can you get?" and another...****it... sorry, but I screwed up...

            From another 7 figure a year marketer...Soaking right through to my Calvins...and another...Call me stalker if you must

            Cute.

            Originally Posted by ibramster View Post

            See branded doesn't have to be the only route and that is my point here.

            There is not one answer fits it all solution and as a seasoned direct marketer you should know that and of it I am certain.
            Of course. What works astoundingly well for me may be a colossal failure for others. My specialty is grabbing massive attention in the most competitive (ie lucrative) niches.

            Originally Posted by ibramster View Post

            I think here I have said enough and yes I do agree with a lot of what you say as we are both in the game of direct response marketing, but there is more than one way to skin the cat.
            Indeed. And there is more than one marketing channel. When I call a prospect, send a letter, write an article, post an ad, show up on social media, or host a webinar, the cumulative branding effect is game over for most of my competition. Thanks for playing.
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            • Profile picture of the author ibramster
              myob not going to quote anything as that would take just soooo long. I reckon you and I if we ever met would end u sipping beer for a looong time. Loads of good points. I am afraid that so many brands never make it to my lists, yet I admit their marketing works as they are successful. Horses for courses. Excellent chat, and thank you for playing ;-)
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              fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author prvegas
    Weekly is always good but always have information that is valuable to the reader so they welcome the email.

    You want to be careful to not annoy your readers with spam, give them a reason to want to open your email.
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    PRVegas News & Information
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    • Profile picture of the author myob
      Originally Posted by prvegas View Post

      You want to be careful to not annoy your readers with spam, give them a reason to want to open your email.
      Correction: you want to give them a reason to buy from you. If they're annoyed by that, good riddance.
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      • Profile picture of the author ibramster
        myob
        Correction: you want to give them a reason to buy from you. If they're annoyed by that, good riddance.
        100% awesome and 100% correct.
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        fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author ibramster
    prvegas
    You want to be careful to not annoy your readers with spam
    This is a point that I debate often. If someone not only opts into an email list but also confirms via a double opt in that they want your messages, and you have told them several times, being two at least, the frequency that you will email them they by virtue of being on your list have accepted your terms. If that is the case how then can it be classified as unsolicited and unwanted email? They asked for it and agreed so by their action it is not spam. They can also opt out at any time. If they get annoyed or don't like it then leave the list. No has them there at gun point, I hope.
    I do totally agree, give them a reason to want to be there on your list no matter how often you email them. Give them benefit of being on your list. Saying that, never give up the of making a sale either.
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    fastbusinessgrowth4u.com Direct marketing coach and guest writer. I write content for you and we split 50/50 any sales that happen. PM me to see if we can help each other.
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  • Profile picture of the author Michal Mazurek
    There is no rule here. Seth Godin writes a new post *every day*, while Paul Graham writes an essay every few months.

    As long as you add value it doesn't matter.
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    • Profile picture of the author raphenom
      I get good results emailing everyday but mainly with auto responses instead of broadcasts.
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  • Profile picture of the author samsabir
    Emailing once a day or twice a week sound like two better choices. You can distribute valuable content to your lists in a regulated manner, the idea is not to bombard them with emails but rather use a mild pace to build your way to success.
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  • Profile picture of the author starbaby
    Most email weekly with info to their list set up with an autoresponder
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  • Profile picture of the author Lilach Bullock
    I have a free 7 day email course which goes out once a day over a 7 day period (obvs!).

    In addition I email my list 1-2 times a week and ALWAYS re-send to those who have unopened - I'm seeing a massive conversion in just doing this (I use Convertkit which has this feature, not sure if all other email marketing platforms do). I also split test my email headlines and have a spreadsheet of my top performing ones so that I can test and re-use as and when!
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  • Profile picture of the author atmosbob
    I unsubscribe from all mailings. I only buy anything when I want to. Any site or service which interests me I bookmark. I also have a good memory.

    What is the point of annoying me with spam?
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