25 replies
Yes, I didn't know what it stood for either (for a second I thought it was a band).

But by chance I happened to stumble across this here book -


Euphonics: A Poet's Dictionary of Sounds


Suggesting the best first letter to use to soak your words with more emotional strength.

Available on the Amazon (other booksellers can be sourced).

Now one cannot say this will make one a sensational Poet.

But one may find it of service in the art of creating supersonic advertisements.

And scintillating interweb and email copy.

'ave a stare at the publishers spiel - and see if you feel the book could be selected for your collection of scribes.


Steve


P.S. Apparently words starting with S are successfully secure in their secondment.

Safe to say - it's the second letter on the second line of letters on your keyboard.

That's it - I'm out of S's for now...
#euphonics
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  • Tellya, any book goes into detail 'bout "the seductive, slippery S" kinda scores supah sensational in my speculative scenario sensorium.

    Gotta figure Alexander Pope had it nailed in his exotic "Sound and Sense"

    "True ease in writing comes from art, not chance,
    As those move easiest who have learned to dance.
    'Tis not enough no harshness gives offense,
    The sound must seem an echo to the sense:
    Soft is the strain when Zephyr gently blows,
    And the smooth stream in smoother numbers flows;
    But when loud surges lash the sounding shore,
    The hoarse, rough verse should like the torrent roar;
    When S sounds do not make the final show,
    The poet's fate is sealed, and he must know
    Without art's snakery, all verse is pain
    and sonnets full of Ps have naught to gain.
    Seductive Ss, may you slip and rise ...
    forever to uncoil your sweet surprise."
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  • Ahh - those words, by the great British poet, brought tears to my eyes - beautiful it is.

    Anyway...

    I think ladies and gentleman of the Jury...

    The Princess has categorically proven the case.

    For the incredible powers of the letter S.

    Despite me, apart from my name - not actually using any S words in this post.

    I'm waiting for a new allocation.

    Hoping they'll arrive on the hurry up.


    Steve
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  • Profile picture of the author GordonJ
    Thank you Steve for a subject near and dear to my heart.

    Without boring everyone, I spent my first 10 years in intensive speech therapy and unbeknownst to me (and to them, I think)
    ...euphonics played a huge role as sally sold seashells by the seashore...which I must have uttered 100,000 times.

    Anyhow, later in life, getting diagnosed as a person with ADD (or ADHD, depending on the guy doing the diagnosing)...and then discovering that I was hypersensitive to sound, a thing called MISOPHONIA, which my mother unknowingly suffered from her whole life.

    Mom went ballistic when we "smacked our lips" or chewed gum. Anyhow, back to your point.

    Let me quote from a study ECHOES OF PERSUASION: THE EFFECT OF EUPHONY IN PERSUASION and share their definition of "persuasion", one most commonly held.

    Most of them have a common core addressing: methodologies aiming to change the mental state of the receiver by means of communication in view of a possible action to be performed by her/him. (Perelman and Olbrechts-Tyteca, 1969; Moulin et al., 2002).

    As a direct response copywriter, I've kept that idea forefront in my mind, that I am trying to change the mental state

    of my target

    with the idea I want an action (response) to be performed. Such as buying.

    About 25 years ago, I created the formula: E o AtP= H+ tSOM

    and it has several variations, but it is the EFFECTIVENESS of your Attempt to Persuade(your copy/sales pitch) is equal to the harmony with your TARGET'S STATE OF MIND.

    We often refer to it as resonance, or being in synch, or joining the conversation inside their head...most all copywriters who have been around have heard and or know this.

    What many fail to get to, is the how AND why, and often skip over the depth of such studies as Ciadini did in his INFLUENCE series.

    During our first 7 to 8 years, we humans spend a lot of time in a THETA state of mind as children, and it is one reason why those nursery RHYMES and sing song sounds stay with us, and it is how we learn.

    Which is a whole nuther ball of wax beans...suffice for now, to know that using EUPHONICS in your copy, can be a shortcut...

    it can get your TARGET'S defenses lowered quickly, and create a receptive resonance, which a savvy, successful, copy writer uses to hasten action.

    A study of some of the greatest headlines and opening sentences show how Euphonics have worked.

    Again, THANKS for the start of what could be a really good learning opportunity.

    GordonJ

    PS. By about 12, I had Sally doing all kinds of nasty things, none of which involved seashells, but a few with some sailors by the seashores. HA!



    Originally Posted by Steve The Copywriter View Post

    Yes, I didn't know what it stood for either (for a second I thought it was a band).

    But by chance I happened to stumble across this here book -


    Euphonics: A Poet's Dictionary of Sounds


    Suggesting the best first letter to use to soak your words with more emotional strength.

    Available on the Amazon (other booksellers can be sourced).

    Now one cannot say this will make one a sensational Poet.

    But one may find it of service in the art of creating supersonic advertisements.

    And scintillating interweb and email copy.

    'ave a stare at the publishers spiel - and see if you feel the book could be selected for your collection of scribes.


    Steve


    P.S. Apparently words starting with S are successfully secure in their secondment.

    Safe to say - it's the second letter on the second line of letters on your keyboard.

    That's it - I'm out of S's for now...
    Signature
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  • Gordon,

    Thanks so much for sharing your story.

    With all your "life research" you were destined to become a copywriter - don't think you had a choice!

    Tell you what resonated the most.

    For the past 40 plus years in the wonderful world of copywriting - at least 1,079 times I've read, studied, seminared - aha - there's a word I don't use much - aka "at seminars."

    Anyway, I've been told...


    "Enter the conversation the prospect is already having in their head"


    I always thought - but I'm writing to them - not talking.

    So, I tended to make my copy as colloquial as I could.

    But I never realized the actual "scientific" technique in how to do it.

    Luckily, I seem to have done it for yonks - without knowing how.

    Lo and behold - now I do - it's all down to the euphonics.


    Steve


    P.S. another book for us ad writers to consider -

    Euphonics For Writers: Professional Techniques for Fiction Authors

    On the Amazon kindle.

    Special note - we should all replace "fiction" for "authentic" when knocking out the wondrous words.
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    • Profile picture of the author GordonJ
      Truth be told, I'd rather be known, if at all...as a poet before a copywriter. I think of myself as a poet, and for many projects, I often considered free style...anyhoo...

      ONOMATOPOEIA and why the sss, is so powerful.

      The snake was silent, then I heard the hisssss. I stood silent, scared and stupefied.

      The snake is one of a few Universal symbols in all cultures, it is purported to be one of the "fears" even babies have...snakes make us stop dead in our tracks.

      Some of the noises we hear in nature have very innate and hard wired effects on us, the hiss being one of them, a sign of danger, or an ALERT to be at ATTENTION...TO be advised to

      pay attention

      same as a low growl. We BECOME alert.

      The s in language, again, almost universally has this attention getting ability. There may be a lot more to it, this being a copy writing discussion, not one of linguistics, so, it can be taken with a large grain of salt.

      Poetic devices, including the popular alliteration and assonance is found in a lot of great copy.

      As is the rhetoric rule of 3; Friends, Romans, Countrymen...

      NOW, getting overly involved in TRYING to incorporate these devices into copy could be counter productive. And my experiences reflect what you say, most good copy writers do it without conscious thought, they have learned or have an innate instinct about the language.

      Good copy has rhythm, a beat, and a good writer flows freely with the framework of intention. They know where they want the reader to go. And develop their own voice to take the target there.

      An odd thing most don't realize is good salesmanship, face to face, is founded upon the principles of rhetoric, and going back to Aristotle, one can find persuasion devices. And since many believe copywriting is salesmanship in print...a good sales person, or copy writer can call upon rhetorical as well as literary devices to get results.

      I advise my copy students to spend a few hours a week watching TV evangelists, who have persuasive skills. A couple of hours of that, and one gets the feel for tempo, storytelling, rhetoric, build up, conclusion, etc.

      Along with an understanding of how we are persuaded and influenced, a study of the shields of protection against unwanted persuasion is a worthy endeavor too.

      GordonJ




      Originally Posted by Steve The Copywriter View Post

      Gordon,

      Thanks so much for sharing your story.
      With all your "life research" you were destined to become a copywriter - don't think you had a choice!

      Tell you what resonated the most.

      For the past 40 plus years in the wonderful world of copywriting - at least 1,079 times I've read, studied, seminared - aha - there's a word I don't use much - aka "at seminars."

      Anyway, I've been told...


      "Enter the conversation the prospect is already having in their head"


      I always thought - but I'm writing to them - not talking.

      So, I tended to make my copy as colloquial as I could.

      But I never realized the actual "scientific" technique in how to do it.

      Luckily, I seem to have done it for yonks - without knowing how.

      Lo and behold - now I do - it's all down to the euphonics.


      Steve


      P.S. another book for us ad writers to consider -

      Euphonics For Writers: Professional Techniques for Fiction Authors

      On the Amazon kindle.

      Special note - we should all replace "fiction" for "authentic" when knocking out the wondrous words.
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  • I'm wondering if...

    Taking a break from copywriting.

    Princess B and you would write a dash of free style poetry.

    Decide amongst yourselves who goes first.

    Would be one heck of a read so it would (just realized there were 27 other words I could have used instead of "heck").

    Also it would be an excellent euphonic tutorial.

    All in favour say Aye!


    Steve
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    • Profile picture of the author GordonJ

      Copy

      How

      rhyme and time
      sing song sounds
      free flowing, heroic hyperbole
      story telling, selling glory

      from what is...
      to what could be

      across the bridge above the episodic rapids
      come along with me

      above your bog
      through the fog

      step by step we'll go
      brighter days, lighter haze
      the authentic you will know

      Onto sandy beaches, dreams beyond our
      current reaches
      tomorrow beseeches
      us to go today
      Don't stand in your way
      Take that first step now,
      Into your future's wow.

      Oh, can't you see what awaits for thee,
      on the other side?

      Love and money,
      wine and honey...

      Your pains all gone, your troubles left
      you're finally right where you belong
      Your dreams come true and all you have to do...
      a simple fact
      just act

      NOW






      Originally Posted by Steve The Copywriter View Post

      I'm wondering if...

      Taking a break from copywriting.

      Princess B and you would write a dash of free style poetry.

      Decide amongst yourselves who goes first.

      Would be one heck of a read so it would (just realized there were 27 other words I could have used instead of "heck").

      Also it would be an excellent euphonic tutorial.

      All in favour say Aye!


      Steve
      Signature
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  • Hey Gordon, that is real neat!

    An' now it's here, it prevents The Warrior Forum Showtime Band formin' up in the vacuum an' stealin' the show.

    What better way to save your donkey sanctuary than to soak up the dollars with a charity song by internet marketing's hottest tribute act?

    You got Claude keepin' things rock solid an' steady on the drums, Dan Riffle gowin' crazy with his rhythmic twanger, Kay King on Keyboards (for this be euphonics), Taggo rumblin' from Down Undah on bass, an' Whatto shriekin' out the lyrics like Mick Jagger been stung in the ass by a B movie insect big as a CAR.

    As a bonus, I figure Alex Cohen could be persuaded to shake a mean maraca up front.

    But thankfully, that ain't happenin' now.

    An' I will throw in sumthin' later when I fixed my hair -- which prolly jus' means hidin' it away in a sack right now, so if I don't show later, likely it's bcs I walked into a wall and concussed musself.
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    • Profile picture of the author GordonJ
      Originally Posted by Princess Balestra View Post



      What better way to save your donkey sanctuary than to soak up the dollars with a charity song by internet marketing's hottest tribute act?

      But thankfully, that ain't happenin' now.

      An' I will throw in sumthin' later when I fixed my hair -- which prolly jus' means hidin' it away in a sack right now, so if I don't show later, likely it's bcs I walked into a wall and concussed musself.
      And my Bobby Z dylanesque response:

      Across the street they've nailed the curtains, they're getting ready for the feast
      The Phantom of the Opera in a perfect image of a priest

      They are spoon feeding Casanova to get him to feel more assured
      Then they'll kill him with self-confidence after poisoning him with words

      And the Phantom's shouting to skinny girls, "Get outta here if you don't know"
      Casanova is just being punished for going to Desolation Row"
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  • Awkay, here's what I got.


    Best part?


    I only walked into two walls while huntin' for a pen.


    KISSIN' THE EUPHONICITY

    Euphonics is the beat of cowboy pants
    flap-flap-flappin' on the range.

    It's the sound you hear
    real deep in your throat
    when you encounter
    sumthin' strange.

    An' what last gasp
    is wispier
    than a hamstah
    dyin' from THE MANGE?

    Aw, lookit the real cute baby
    gooin' bubbles
    outta words
    she can't arrange!


    Euphonics is the pop of champagne corks
    when a long, hard battle is won.

    It's the random syllables
    of pleasure
    oozin' outta lovers
    havin' fun.

    It's the growl from down below
    that shows the world
    you can't cook
    canton.

    An' what scream of HORROR
    could be worse
    than BCS THAT SNAKE
    YOU SAT UPON?


    Euphonics is the purr of kittens
    heaped all snug in a cosy bed.

    It's the swoosh
    of blades an' blood an' rage
    as the dissident
    loses his head.

    An' who needs
    the crack of ancient bones
    when you got a slice
    of month old bread?

    Want unadulterated
    cacophony?
    Try WHAT
    YOU SHOULD
    HAVE SAID.


    Here's rhythm of life as voice an' soul
    to greet all ears unbent --
    the natural flow of breath on a roll,
    received as it is sent.
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  • Well done the two of you!

    From the applause.

    I think the audience may want more...

    Feel free.

    But only if you wish to.


    Steve


    P.S. Would you be kind enough to tell us you all time favourite poem?

    For me - it has to be - The Road Not Taken - by Mr Robert Frost
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  • Profile picture of the author myob
    If euphonics is all you've got, you're going to sound comedic (as we see right here in these posts ), ridiculous, or tiresome depending on the type of audience. You need to mix in and season to taste with some of the other classic rhetorical techniques such as word contrast, alliteration, echoic, metaphors, rhythm, intonation (or emphasis), etc.

    I would go far back in history to see these forms used smoothly and effectively such as Martin Luther King's speeches, Pres John Kennedy, Winston Churchill, Theodore Roosevelt, etc. Those word patterns are powerful, whether spoken or written.
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    • Profile picture of the author GordonJ
      Originally Posted by myob View Post




      You need to season to taste
      Copy matches Target.

      Having more than salt and pepper to work with, having a whole shelf of seasonings and knowing when and how to use them, is the good copy cook's secret.

      GordonJ
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  • Profile picture of the author myob
    Originally Posted by GordonJ View Post

    Copy matches Target.

    Having more than salt and pepper to work with, having a whole shelf of seasonings and knowing when and how to use them, is the good copy cook's secret.

    GordonJ
    Grasshopper, the master chef of copywriting also knows just the right cooking temperature, and when to serve. Temperature and timing are almost always missing conspicuously in cookie cutter copy cooks secrets.
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  • For the record, I can't cook pretty much nuthin'.


    When I home for Thanksgivin', Mom places SENTRY DOGS outside the kitchen to stop me tamperin' with stuff.


    Tellya, I so much as SNIFF a parsnip, the whole show is ruined.


    But what is intrestin' to Moi is how we makin' our way through the sensorium here in this post.


    We done sound and scent an' flavor so far -- which prolly means the next stop is detailin' the copy phenomenon usin' loominescent rubberware as a metaphor.


    Deal always is, optimum relevant evocation -- which may mean comedic on occasion, or more formal appeals dependin' on a little vinegar.
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    • Profile picture of the author myob
      Originally Posted by Princess Balestra View Post

      Deal always is, optimum relevant evocation -- which may mean comedic on occasion, or more formal appeals dependin' on a little vinegar.
      You sound like a great cook. Comedy is a condiment, not the main course. If you get prospects laughing your ads off from a little too much of the spice, they're not going to eat.

      Don't forget other spicy emotions like sorrow, fear, love, greed, surprise, anger, disgust, anal, etc. Sprinkle gingerly to whet the taste buds, serve while it's hot (ie, when the time is right), rinse and repeat.

      People buy when there is an emotional connection, not by force-feeding junk food, jabbing jive talk, jaunty jokes, or jesting jingles.
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      • Originally Posted by myob View Post

        People buy when there is an emotional connection, not by force-feeding junk food, jabbing jive talk, jaunty jokes, or jesting jingles.
        So troo.

        Howevah, while I wanna cover all bases on that emotional hit list of yours, I ain't bendin' ovah too far nowan's way for the las' item on your list bcs I a Princess, an' clearly above such base filth.

        Tellya, we all resonatin' here round the same kinda sound.

        Cos who here ain't fulla wants ... desires ... regrets ... *sniff*.

        So what in hell the fyootyoore gonna look an' feel like?

        An' is it consistent with whatevevah we know about ourselves to be troo?

        Thing always to figure 'bout copy is how nowan got CONDO DESIRE back in the cave days.

        They jus' had a whole buncha oral tradition c/o wise guys packin' THE 'FLOOENCE.

        Story structures run rampant from the oral tradition right up to theater ... an' on into movies, novels, any kinda script that offers forward momentum of heart an' mind an' soul.

        What I love so 'bout Steve's offerin' is how it reminds us 'bout these undeniably emo cave guys who nevah could evah have given af 'bout WHAT KINDA BEARD JOBS SPORTED at WHAT KINDA STAGE APPLE WAS AT.

        Nor even spelled AIDA, nor any other acronimoronicalism.

        An' this fundamental hooman contact -- relayin' the hot stuff when it is safe an' evrywan here -- hey, from this feel on the planet we got all kinds diversifyin' form fulla exchange ... an ' the miracle of copy be but parta the equashchwaan.

        Ethos. Logos. Pathos.

        Rule of 3.

        From campfire to D.O.O.H. -- here we are, an' here we be.
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      • Profile picture of the author GordonJ
        Originally Posted by myob View Post

        You sound like a great cook. Comedy is a condiment, not the main course. If you get prospects laughing your ads off from a little too much of the spice, they're not going to eat.

        Don't forget other spicy emotions like sorrow, fear, love, greed, surprise, anger, disgust, anal, etc. Sprinkle gingerly to whet the taste buds, serve while it's hot (ie, when the time is right), rinse and repeat.

        People buy when there is an emotional connection, not by force-feeding junk food, jabbing jive talk, jaunty jokes, or jesting jingles.
        They'll buy burgers made of dog doo, if they hungry nuff. Eh?

        So, ol Halbert may have the final word on copy cuisine.

        Hunger, in whatever form of sorrow, fear, love, greed, surprise, anger, disgust, anal, etc. and so on. And at that point, maybe all one needs is a

        PAY HERE

        sign. Some just need to let their buyers know, they have something new.

        As a marketer, my default would always tend toward the path of least resistance and away from products which NEED persuasion or copy at all to be bought.

        GordonJ
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  • Profile picture of the author Claude Whitacre
    This is the most entertaining and brilliantly written thread I've read in a long time.

    Nothing to add...I'll just bask in the beauty of the writing.
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    • Profile picture of the author myob
      Originally Posted by Claude Whitacre View Post

      This is the most entertaining and brilliantly written thread I've read in a long time.

      Nothing to add...I'll just bask in the beauty of the writing.
      You ain't seen nothing yet. Grab some popcorn and and enjoy the coming attractions.

      Originally Posted by Princess Balestra View Post

      So troo.

      Howevah, while I wanna cover all bases on that emotional hit list of yours, I ain't bendin' ovah too far nowan's way for the las' item on your list bcs I a Princess, an' clearly above such base filth.
      You don't have to hit them all, but the more emotional bases you can touch without bending over, the better and more effective your copywriting will be. I can sell this disgusting and filthy stuff referenced here as "poo" by leaving none of the bases uncovered.

      Grab a box of tissues and get a whiff of the aroma coming soon.


      Originally Posted by GordonJ View Post

      They'll buy burgers made of dog doo, if they hungry nuff. Eh?
      True. A good copywriter can sell poo, and many are making millions by connecting people to poo on an emotional level. The quality of life that poo offers has saved millions of lives from hunger and lifted millions more out of poverty.

      Originally Posted by GordonJ View Post

      Hunger, in whatever form of sorrow, fear, love, greed, surprise, anger, disgust, anal, etc. and so on. And at that point, maybe all one needs is a

      PAY HERE

      sign. Some just need to let their buyers know, they have something new.
      You mean like this? ...
      Hungry? Fresh poo for sale. Moving like hotcakes. Don't miss out. Get yours by ordering today while supplies last. Tell your friends and neighbors and all those you love. You'll be surprised at how wonderful poo can be. PAY HERE

      Originally Posted by GordonJ View Post

      So, ol Halbert may have the final word on copy cuisine.
      There are no shortcuts to copywriting. Fast food cannot compete against gourmet dining.

      Originally Posted by GordonJ View Post

      As a marketer, my default would always tend toward the path of least resistance and away from products which NEED persuasion or copy at all to be bought.
      People want and need poo. Poo aficionados and connoisseurs are willing to pay top dollar for it. But I would think that in the booming multi-billion dollar a year poo industry, the slimy slithering downhill path of least resistance is not where you really want to be.
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      • Profile picture of the author GordonJ
        IF you choose to market products and services which need to have persuasion in copywriting, then more power to you. I'll stick with pull, want and demand and leave the push, shove, cajole, manipulate, influence to those who need to use the skills of a MASTER CHEF of writing copy. Wish you all well.

        GordonJ
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        • Profile picture of the author myob
          Originally Posted by GordonJ View Post

          IF you choose to market products and services which need to have persuasion in copywriting, then more power to you. I'll stick with pull, want and demand and leave the push, shove, cajole, manipulate, influence to those who need to use the skills of a of writing copy. Wish you all well.

          GordonJ
          A MASTER CHEF of copywriting does not push, shove, cajole, manipulate, or use any overbearing influence. Those are the tactics of a common salesman, just as you in "pull, want and demand" manipulations.

          You have already stated; "Enter the conversation the prospect is already having in their head". Steve's premise as the topic of this thread "Euphonics" is one of many powerful tools to unlocking the front door of the mind and enter into this conversation.

          The techniques of classical rhetoric (which includes euphonics) are not tricks. They draw distinctive attention from the clatter and cacophony of other sales messages to engage your prospects on a deeper level.

          The prospect should never feel they have been sold to. The MASTER CHEF of copywriting has mastered the flavor and aroma of words to evoke emotion, just as a MASTER CHEF of fine cuisine has mastered nuances of ingredient combinations, temperature, and time for pleasing the palate with delectable dishes without having to ram it down the throats of customers.

          Originally Posted by max5ty View Post

          Speaking of "poo", it actually did quite well in sales.

          Millions and millions and millions and millions loved the ad for it. The company started with $25,000 and is now worth over $400 million...

          and that's all I also have to add, besides saying I wish I would have thought of the idea.
          Nice, but the "poo" I sell is reframed as fertilizer, used by millions and millions of home gardens, nurseries, farmers, etc. The rich aroma almost sells itself, with little or no pushing, shoving, cajoling, or manipulatation required. It's a $3.8 billion industry.

          "I've never been shy about my passion for fertilizer. It's a magical innovation that's responsible for saving millions of lives from hunger and lifting millions more out of poverty by boosting agricultural productivity."
          - Bill Gates

          P.S. My sincere apologies to upsetting GordonJ. I was just having a little fun with you.
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      • Profile picture of the author max5ty
        Originally Posted by myob View Post


        People want and need poo. Poo aficionados and connoisseurs are willing to pay top dollar for it. But I would think that in the booming multi-billion dollar a year poo industry, the slimy slithering downhill path of least resistance is not where you really want to be.
        Speaking of "poo", it actually did quite well in sales.

        Millions and millions and millions and millions loved the ad for it. The company started with $25,000 and is now worth over $400 million...

        and that's all I also have to add, besides saying I wish I would have thought of the idea.

        https://www.inc.com/dan-whateley/poo...ersharing.html

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  • Profile picture of the author Alex Cohen
    The best "book" I've ever read about sounds is Don Martin's Dictionary of Sounds,

    https://www.madcoversite.com/dmd-alphabetical.html

    For example, if you need a word to describe a man's head being squashed by a large-bottomed bus rider, you can find one in there. (BPLFLT!)

    Alex
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  • Mr Cohen,

    There seems to be a memo from the higher echelon of leaders in your community.

    Expressing their surprise that you would deign to be reading such - as they put it - low brow literature.

    I'm sure you can find a suitable word from the "dictionary" as a retort.

    Btw...

    There are some ace copy "descriptive" words to be gleamed - so there are!


    Steve
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