Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Thank you!
Why exactly three?

Hungry for the change.. then here is the content.

hahaha! you have the right to do that.

Well said, Joker! LOL

looks like you have a very big secret

What is the best way to do that, in your opinion?

You beat me to it.

I was watching the movie Doctor Strange, and His Mentor told him a secret to the universe. She said "It's not about you". It was that moment I realized the folly of my point of view.

It stung, and it clarified. An "Aha" moment.

Now, more about me! Me, Me, Me!

In my selling, and in selling in print, I know what people want. They want certainty in their life. If you show a path with absolute confidence...in tone, language, posture....it's extremely attractive to everyone except psychopaths (Don't ask me how I know).

Creating certainty in the minds of others is also the secret of how hypnosis works.

I have now exhausted everything I know..about everything.



Obviously, you are a genius....a very stable genius.

I agree. That word sometimes create a psychological block to people thinking that they can do it. (it did for me anyway) It's just writing! It should be freeing and fun. The label 'copywriter' shoves an invisible 'undesirable' into something pretty straightforward.

I'm going to tell you the biggest secret ever in the history of copywriting and if you take my advice you'll be wealthier than you ever dreamed possible.

You will never worry about money again.

You'll make the nice cars I have look like junkers...you'll make the jet I fly around in look like a cheap Cessna 172...you'll make the expensive suits I wear look like thrift store stuff...you'll be unstoppable and in such high demand, you'll laugh at ever having to ask for work again.

You can be very wealthy.

You can have everything you want.

You can start today right where you are and with what you have right now. I guarantee you it is possible.

You need to go outside your comfort zone.

You need to be so bold that nothing deters you.

You need to be a force to be reckoned with.

It's one word. Creativity.

It's what separates the copywriters begging for work and those that quit answering the phone because they're too busy.

You can read every book ever published on copywriting and still suck so bad that you're broke if you don't have creativity.

There can be 10 weight loss ads stacked on top of one another in a magazine and if you come along with creativity you can reach right through the ad and slap that fat piece of lard that's sitting on the couch and force them to waddle over to their dresser, get out their charge card and send you an order. The order may come in with fried chicken grease all over it...but you're hitting home runs.

Everyone else can be selling bath products to women using beautiful models and you can come along and say, "Hey, not all women feel that sexy, some actually think they look like crap when they're naked...let's show those women that look like everyday women"...and sell a crap ton of product.

There's a secret to being creative.

Once you learn how to be creative, you can take the wildest, wackiest thing that has nothing to do with what you're selling and make it fit with what you're selling. It takes a little practice. And it's good practice because it expands your thinking.

Too many copywriters will start with a product and be so boxed in with their thinking they can't see the whole big wide wonderful world out there that has so many dimensions with a million twists and turns.

If you want to do what Napoleon Hill did in Think And Grow Rich where he had pretend meetings with great people from the past...if you want to meditate...get drunk...do yoga...run...jump off a cliff...

whatever you need to do to open up your mind and expand beyond what the "average" people do, do it.

Average doesn't make you insanely wealthy.

I'm telling you this after almost 40 years in the business and having seen too many people come and go to even start counting.

It's the biggest secret ever in copywriting and you have my word on it.

Don't worry. He's got a long way to go. There are 26 major secrets in copywriting, and then they must also be arranged in proper order.

We have only briefly demonstrated this language of enchantment and seduction that throws a bone to the guard dogs of logic and reason.

This reminds me of a real estate agent I know who wrote a book on how to sell your house without a real estate agent.

She gave the book away free to everyone who was considering selling their home. At first even her peers thought she was nuts.

Until, she started receiving listings from those same people who read her book. Dripping "secrets" is the biggest open secret of copywriting.

Thanks for bringing up the issue Shawn...you brought up an interesting topic.

The best stuff is whispered softly behind closed doors. It's the language of enchantment and seduction that throws a bone to the guard dogs of logic and reason.

(Study post #2. )