critique my website headline?

My first thought is that if most of your traffic is pre-qualified, why mention "for small and medium-sized businesses"? They already know what kind of business they are.

What they won't know is how your "personalized content" is going to make them more profits. That's what your headline needs to focus on.

What country are you in. I assume the USA but you use UK spellings.

"SPECIALIST WRITERS: BESPOKE CONTENT FOR SMALL AND MEDIUM-SIZED BUSINESS"

Hellor Matthew,



Chinchilla

Always you must want for the audience you got to see real quick you got sumthin' gowin' can help 'em.

An' like Franko says, if'n you already amassed an audience, you don't gotta remind 'em too much 'bout what they dowin' lissnin' to your ass.

They askin'

I have another question about headlines.. I've seen counter-intuitive or contrarian headlines used in media such as journalism, and I wondered if the same principle could be applied to b2b marketing. My thoughts are that they could some alienate people, but could also make the offer stand out and get people's attention. I know nothing about copywriting, but I'd imagine they'd be effective in media that where people are shouting out the same benefits over and over again.. such as the case with online marketing services.. or possibly in print like the back of a newspaper or directory?

What is the forum's opinion?

I need you to send me a link to your site so that I can see exactly what you are talking about .I don't know if you are talking about your site title or a headline .

Content That Makes People More Likely To Do Business With You


Subtitle: Tired of content that looks like everybody else's content? Of content that doesn't show people that you're different?

@ Matthew North

Yes, I read your post.

I was responding to your original post and the
fact that your signature says you have no idea
what you are doing, and your comment above
that you know nothing about copywriting.

Copywriters that I know of learned their methods
by reading books, copying other people's ads, or
through trial and error. In other words, they are
mostly self-taught.

If you are interested I could list some titles.

Let me know.

Well, Mathew, I have no idea what your marketing funnel looks like, so generic advice is all I can offer you right now. But I'll throw in my 2 cents...

You say people will find your site mainly through your email signature, in a cold email?

Then let's start with that...


Just for a moment, I'd like you to forget about creating a clever, catch-all headline.

Instead let's spend just a few seconds on the flow of your email campaign...


What's the tone and message of your cold email? (the one people read just before clicking your link, and landing on your page)

Is it a warm and friendly introduction?

Is it a message of future gloom and doom if they don't take action on your offer?

Is it a straight forward business proposal or sales pitch?

Some other tone?


Keep in mind, your email (hopefully) just gave people a narrative, and a reason to visit your page - The beginning of a journey, if you will.

Your email is pre-qualifying your prospects. But it's also pre-qualifying you as someone they want to engage with.


I'd say Princess called it (in her way out, and oh so lovable style)...

When I click on your link, what's next?

What am I expecting to find after clicking over to your page?

What emotional seed did you plant with your email?


If your email is a warm and friendly invitation, your headline could be more of an uplifting "welcome to the world of better content".

If your email is a message of impending doom, your headline could be a promise of hope.

If your email is a hyped-up fluff piece (and for some strange reason people still clicked the link) then go crazy, and build a headline that talks about "The Amazing 2000 Year Old Writing Secret That Makes Your Content Captivate Every Person Who Ever Reads It".


Note: If you want to be taken seriously, I'd avoid that last one



The point is this...


On your email marketing highway - Your headline is not a good place to put a speed bump.

It's better to continue the natural flow of emotion, tone and message from your email, to your sales page.


Every client I've ever worked with, who started out with a choppy transition, always saw a boost in response after we fixed this one little "flaw of flow".


It shouldn't be too difficult to come up with a few testable headlines that maintain the flow of your message. Especially since you're the one creating the emails that are pre-suading people to engage with you.

Of course even a great headline won't get you much traction if the rest of your copy is weak.

But if your email resonated with people, and got them to take action, then that's where their mind is currently at when they land on your page.

And there's nothing wrong with a good headline that meets people where their mind is already at.


Anyway, that's my 0.0000021 Bitcoins worth of generic advice (currently 2 cents worth)

Good luck with your promotion...

All the best,
SAR

Matt,

You really need to change your sig. You have to change it to I HAVE AN IDEA WHAT I AM DOING.

Hey, to be smart about this, you need to do some background check and see how your customers are searching on Google. They might be searching for "Specialized Article Writers" or "Topic Writers." I am merely giving examples, but you would have to use a Google Keyword Volume search to figure out the best headline for your site!

Your target is "marketing managers or business owners". Find what they are looking for. I think they mostly be intrested to increase sales, how to do effective marketing, most-cost effective solutions. Time shortage is also an issue for managers and owners. Time management techniques, how to do more in less time, how to prioritise daily tasks, how to balance life between job, family and exercise etc.

I would suggest elaborating more on what your personalized content service can do for your market. Is it going to help them add more profits to their bottom line and help them generate more sales? Is it going to help them get more exposure for their business as they market those content on other platforms? Is it designed to help them build relationships with their market? Are they going to save time by outsourcing their content to you and if so, what is that going to do for them?

You really just want to show them how it benefits them.

Otherwise, it's going to fall on deaf ears.

if your target is marketing then your tagline is perfect.