There's no point writing a copy if the context isn't there. No point in writing a lengthy email if you're not getting the point across. In fact, Sanjay Shenoy, co-founder of PixelTrack, believes that it might even be harmful. Watch this TED Talk as he talks about how we can make content more impactful, and how we can fully understand the audience in delivering successful digital marketing campaigns. And it all starts with a good copywrite.