While watching or listening to professional salespeople that are a lot more experienced than I, I've noticed many of them speak in a sing-song cadence. They soften their voices a little and have a rhythm to their words. I don't know if it's deliberate or not.
I was watching a show on HBO called "The Vow". It's about the NXIVM cult. The 2nd in command, Nancy Salzman, was a trained hypnotist and NLP practitioner. The way she spoke in her training videos was slightly hypnotic.
I know storytelling is an excellent tool in copywriting as it creates an emotional connection for the reader or listener...
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Do any of you purposely use hypnosis or NLP? What do you think about all of it?