The One Piece Your Sales Letter Can't Do Without

There is one single aspect that can make or break your sales letter no
matter how elegant or persuasive your letter reads.

If you get this aspect wrong, no amount of slick speech can save your
marketing. So, please put a great deal of thought into this before you
write your letter. For clients, this is one of the most time consuming
aspect that I work on. Many clients have an idea of what they'd like to
do, but without really refining this piece - your letter could fail
miserably.

What is this piece of the puzzle? It's your offer.

If your offer trumps everything your competition is doing, you're going
to win. There's no doubt about it.

Let's take a couple examples.

Two companies both sell magic widgets. Company A sells them at $47 and
Company B sells them at $57. Company B sells almost twice as many as
Company A, even though Company A has spent nearly three times as much on
creating a sales letter.

The difference is that B is offering a whole lot more for the money than
A is. B offers five extra mini-widgets as a bonus, three free months of
support, and a 100% no-risk money back guarantee. Company A offers just
the widget for the $47.

So take a close look at your offer. What can you add that your
competition can't? What special services or products can you offer? Put
some time into it and you'll come out on top every single time.

Especially with these new testimonial laws coming up, the offer is going
to be what people look at. Wow them with an offer they just can't pass
up.