Copywriting for SaaS platform

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Hello everyone! I'm currently working on the new copy of a SaaS platform. I've been trying to find a guide or something but there's nothing online at least. So maybe you could help me with your opinion or experience.

Is there a "rule" for buttons inside a platform? Is it better if all letters are small or capital? Also, how about the words we use for different sections? Is it best if the first letter of every word is capitalized or just the first word starting with capital is enough?

Any opinion or resources you think might be of help will be much appreciated, thank you!
#copywriting #platform #saas
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