
Your process of writing for specific customers
The idea is, if a cafe advertises great coffee everyone will enjoy, they will generate tepid interest by being too general. However, a cafe that markets the hottest espresso this side of The Tiber may alienate people who don't care for espresso, but will invigorate Italophiles and create a loyal, active customer base.
How do you see this play out in your writing? Is it something you're conscious of in a first draft, or does it come out in the revision process? Or is this even a priority for your work?
I'm grateful for any advice you can provide.
Visit CopywritersForum.com where copywriting is open source and you may use, redistribute, or modify it to fit your own needs...