I think it was Ogilvy that said something like: "the greatest compliment I got was from a lady writing to me complaining that she had spent a good x minutes reading an ad only to find out that it was an ad at the end". This prompted several questions: Suppose you have a longer ad, in what circumstances is it better to start with describing a somewhat unrelated scene?
Leading with an image? Not pitching the money?
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I think it was Ogilvy that said something like: "the greatest compliment I got was from a lady writing to me complaining that she had spent a good x minutes reading an ad only to find out that it was an ad at the end". This prompted several questions:
Suppose you have a longer ad, in what circumstances is it better to start with describing a somewhat unrelated scene?
Without the qualifying one would do in sales, what is the best way to know what scene to describe?
Is it simply a question of a better funnel and laser-targeting the prospect? Or can you get away with Trumpian generalities where people will imprint their own emotions on your product?
Suppose you have a longer ad, in what circumstances is it better to start with describing a somewhat unrelated scene?
Without the qualifying one would do in sales, what is the best way to know what scene to describe?
Is it simply a question of a better funnel and laser-targeting the prospect? Or can you get away with Trumpian generalities where people will imprint their own emotions on your product?
- ewenmack
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- Prroton444
- Prroton444
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