Those of you outside the UK may not be familiar with a guy called Andrew Reynolds. He started about 10 years ago by bringing over US marketers, such as Bill Myers and Ted Nicholas, for seminars/workshops in the UK and then selling the videos (later, the DVDs) at premium prices.
He has become a multi-millionaire largely by following the marketing strategy of sending a direct mailing (a postcard, an "invitation" or just a letter) to a purchased list and directing them to a web page.
He uses long copy and a style that has changed little over the years - just tweaked very slightly here and there.
Anyway, he's just sent out a new mailing and I thought some of you might find it interesting to see the sort of copy that is currently, presumably, converting like gangbusters in the UK.
Here's the sales page: Entrepreneurs Bootcamp 2009