What do you ask to your client?

8 replies
Hey copywriters,

Before writing a copy, what questions do you normally ask your clients? Or do you straight up do your own market research, product research, competitor's research without involving them?

Please, just want to pick up some brain from a more experienced one...
#client
Avatar of Unregistered
  • Profile picture of the author WF- Enzo
    Administrator
    I personally do my research first, then ask for their involvement at a later time.
    Signature
    {{ DiscussionBoard.errors[11650212].message }}
  • Profile picture of the author nihitthakkar
    Copywriting is an advertising practice to attract the audience to perform action. So, it is important to ask the client few questions before copywriting. Questions I normally ask to client are
    Q1. Details of the product.
    Q2. Is there any specific target audience.
    Q3. What is the Timeline ?
    Q4. Who will check the conversion rate ?
    {{ DiscussionBoard.errors[11650293].message }}
  • Profile picture of the author Serene Carmen
    It is so important to know your ideal customer so you can tailor your copy accordingly. Your client hopefully has idea of their target audience and should be able to provide you with some info.

    You also need to understand the main product benefits and point of difference if any.
    {{ DiscussionBoard.errors[11651376].message }}
  • Profile picture of the author tacassim
    one of the main jobs as copywriter is diggging...digging the market...digging the client...look for the emotional story... for that you can ask questions like what made you start this idea? whats the origin...you just need to be able to recognize the story and idea when it shows up.
    {{ DiscussionBoard.errors[11651399].message }}
  • Profile picture of the author Clipping boss
    I additionally raise my shopper, what special programs with content are used? Sometimes it's maybe article forge, texter, anti-plagiarism checker, or the rest. the next queries belong to the: size, terms, themes, unique, artistic, and literary genre.
    {{ DiscussionBoard.errors[11655909].message }}
  • #1 on my list is ... if'n you don't pay up aftah I save your ass, can I bite your nose off?
    Signature

    Lightin' fuses is for blowin' stuff togethah.

    {{ DiscussionBoard.errors[11656194].message }}
  • Profile picture of the author Prroton444
    Sometimes I ask about instruction and what text need to be done.
    More than, I can ask about the design and creativity
    {{ DiscussionBoard.errors[11658087].message }}
  • Profile picture of the author tyramehra123
    I like to know what my clients want and according to that I start performing.
    {{ DiscussionBoard.errors[11662288].message }}
Avatar of Unregistered

Trending Topics