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Advice on angle for copywriting piece

by harold19
5 replies
Hey guys,

I was reading that the angle for a sales piece (focusing on beginners) should follow a 3-step framework.

An example for the wealth niche would be:

* person wants money
* they should become entrepreneurs
* they should do dropshipping (then comes your info product pitch)

For the health niche:

* person wants to lose weight
* they need to be healthy
* they should adopt fasting (then comes your info product pitch)

Would anyone have ideas for the dating niche by any chance?

Massive thanks in advance.
#advice #angle #copywriting #piece
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  • Profile picture of the author DABK
    David DiAngelo's Double Your Dating Website will give you lots of ideas.


    Sign up for his newsletter there.


    Originally Posted by harold19 View Post

    Hey guys,

    I was reading that the angle for a sales piece (focusing on beginners) should follow a 3-step framework.

    An example for the wealth niche would be:

    * person wants money
    * they should become entrepreneurs
    * they should do dropshipping (then comes your info product pitch)

    For the health niche:

    * person wants to lose weight
    * they need to be healthy
    * they should adopt fasting (then comes your info product pitch)

    Would anyone have ideas for the dating niche by any chance?

    Massive thanks in advance.
    {{ DiscussionBoard.errors[11653493].message }}
  • Profile picture of the author kenboss
    How about these?

    person wants a girlfriend/boyfriend
    they need to develop confidence and self esteem
    they should learn self-hypnosis



    person wants to be more attractive/magnetic
    they need to develp skills to make them stand out
    they should learn magic (or singing, play piano, gymnastics, weight training etc)


    person wants a robust sex life
    person needs to know how to relate to the objects of their desire
    Person should become expert in reading body language


    Hope this helps.
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  • Profile picture of the author GordonJ
    Not much of an angle, is it?

    First, in your example. Person wants money.
    They should ....

    Well, WHY does a person want money? How will they use it? What does it do for them? When you treat everyone the same, you will write very weak copy.

    Take your market, DATING. What is your product? Do you think it will work for everyone in dating? This MARKET is so segmented these days, you should have different copy for each one.

    Tinder daters differ from eHarmony people, ya think? And those searching on HER, would have totally different needs.

    So, WHO exactly is your product for? SilverSingles daters may or may not be compatible with OkCupid. Bumble vs Match. See? And then there are even more narrow sites, which target different people, Christians who want to meet others of their faith.

    If you are going to stick to that so-called ANGLE, then get more specific.

    Lesbians under 35 vs Senior Professional Lesbians.
    Warriors who earn over 500k a year (very narrow niche indeed).

    Start with your PROSPECT FIRST and get a better handle on what they are looking for, and then you can customize even the most generic of products via the promotion used.

    GordonJ




    Originally Posted by harold19 View Post

    Hey guys,

    I was reading that the angle for a sales piece (focusing on beginners) should follow a 3-step framework.

    An example for the wealth niche would be:

    * person wants money
    * they should become entrepreneurs
    * they should do dropshipping (then comes your info product pitch)

    For the health niche:

    * person wants to lose weight
    * they need to be healthy
    * they should adopt fasting (then comes your info product pitch)

    Would anyone have ideas for the dating niche by any chance?

    Massive thanks in advance.
    {{ DiscussionBoard.errors[11653543].message }}
  • Profile picture of the author Charlotte Rosenberg
    * person wants a life partner
    * Person wants a person to have a happy future with
    * They are tired of been heartbroken all the time
    * They are tired of cheating partners
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  • Profile picture of the author affpinions
    If you wanted to target older people you could use loneliness as an angle. For example:
    * person feels lonely
    * they no longer want to be lonely and can do that by meeting new people
    * they should try out dating apps
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