Even more how do you learn/know which type of copy is useful for a certain industry, product, service.
I'm looking at a company know that sells heritage bred fabricated chicken direct to consumer. Same business model as say Butchers block, where you pick your package and it gets shipped cryo-vaced and frozen. I've used the product and i actually like it. I've looked at their marketing and it's mostly just facebook Instagram ads and they're pretty weak.
I've been a chef for 20 years and 5 of those years as a private chef. I know their market and avatars and feel like I can be of help. Just trying to figure out what type of copy would be best to present them. Would a D2C benefit from sales letters/long form? Thanks, Jeff