For Seasoned Copywriters: What Do You Call Yourself?

7 replies
Copywriting is often confused with content writing. It seems likely a lot of businesspeople may not know the difference between the two and make the same mistake.

And most people think in terms of needing a brochure or sales page or promotional emails or wanting more profits or leads vs. needing a copywriter.

Right? Or am I all wet?

What do you call yourself?

Mark
#call #copywriters #seasoned
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  • Profile picture of the author Jason Kanigan
    I have a referral page with a video, text and link to a relevant blog post that explains all this stuff. Then they can choose to book a call with me or not. In this role I call myself a copywriter. I automate as much as possible so I don't have to keep having the same conversations over and over.
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  • Profile picture of the author Mark Pescetti
    Originally Posted by Mark Singletary View Post

    Copywriting is often confused with content writing. It seems likely a lot of businesspeople may not know the difference between the two and make the same mistake.

    And most people think in terms of needing a brochure or sales page or promotional emails or wanting more profits or leads vs. needing a copywriter.

    Right? Or am I all wet?

    What do you call yourself?

    Mark
    There's never any confusion when you're talking with people who know what they're doing.

    Call yourself whatever you want... as long as you actually know what you're doing... and have the numbers to back it up.
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    • What caused this question to come up was this video:

      https://youtu.be/IAb8KHbQscU

      But it's not so much the video but one of the comments that said that the commenter was recently in a hotseat with John Carlton who advised him to not call himself a copywriter unless that's what the business specifically wanted. Instead to focus on the getting more leads and customers aspect.

      I've personally seen examples like this:

      Joe Dentist who has a big practice with several locations and multiple dentists on staff, doesn't know what to call what he needs. If he looked at a chamber directory that listed name and occupation only and he was going to use that to start his search for help, he may ignore Suzie the Copywriter because what he really needs is more sales or more leads or people to take action when they visit his website. Of course, Suzie can do all that, but she's never given the chance. However, David the Lead Generation Guy, who is also a copywriter, gets the call and ultimately the business.

      The video started a lively discussion among some people that are wanting to become copywriters so I thought I would ask your thoughts here.

      Mark
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  • I suppose it's similar to mixing up marketing with selling.

    I personally don't make the mistake because I'm not a good copywriter. I keep to Peter Druckers "the aim of marketing is to make selling superfluous" making sure to eliminate as much friction as I can before the buying stage.

    Copywriting when done well, is not easy. 12 years in the business and I'm still pretty shit at it.
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  • Without wishin' to sound like no prostitoot, I would want always to considah myself as an evidencah of wishes.

    Bcs the gal seekin' a sweet noo look ...

    An' the business guy desprit for ansahs ...

    An' the ideahs campaign dead on its ass ...

    herein lie wishes born of previously committed passion face to face with roadblocks fulla impossible collision.

    All these people want slooshins they can touch on steada jus' hope for.


    So if'n you can write to that place -- the perfectly viable hopesy spot boopy doop on passion unleashable -- prolly you got an audience.

    "This life you want ... hey, prolly it can happen. These dreams you got ... do they feel more within your grasp now you seen what I said? Might you wanna walk this way, bcs ima makin' this so easy for you?"

    Before no wish can come troo, you gotta have evidence it is worth believin'.
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  • Profile picture of the author jefftrewhella
    Mark,

    I agree with Jason Kanigan and Mark Pescetti.

    As you may know, copywriting includes sales material. While the goal of content writing is to build relationships with prospects and solidify relationships with customers/clients, it should also be persuasive, but in a subtle fashion.

    A content writer may or may not have been trained to also write sales copy. But a trained copywriter should be able to handle content writing with no trouble.
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  • Profile picture of the author SARubin
    Originally Posted by Mark Singletary View Post

    What do you call yourself?
    I call myself Steve. But only when I'm referring to myself in the third person.

    I know - Steve should stop doing that. Yet, here we are...


    All kidding aside... I'm a sales professional. I help people sell more products, services, and ideas. The written word is just the medium.
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