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Questions To Ask Your Client On Intro Call.

by londonprince
7 replies
For the past 3 weeks, I've been cold emailing and DMing potential clients.

This week I have 3 calls booked with potential clients...

Here are the list of questions I think is important to ask during the call...


Product

Is the product new, or does it have a track record?

What's unique and different about your product/service?

Is it backed by any guru?

Who is the top competitor for the product?



Strategy

How is the reader going to get your copy?


Where does the copy take them?


What kind of traffic will the promo be going to warm/cold, affiliate, size of list?




Customer

Who is the ideal client?


Demographics



Psychographics ( Personality, Values, Attitudes, interest, lifestyle)


Do you have research on them?

What's their stage of awareness and sophistication?

Is there a tone of voice that works best for your customer?

Are they intrigues by controversy? ( strong political, religious beliefs)

Do they feel someone is out to get them, eg. the big pharma, government, Big Food, Big Ag?





Compliance


How are you with compliance, are you strict or risky?




What I need before?

Sample of product

All past promotions and results.

The good, bad, ugly?

Information on the competition?

Can I speak to the guru, formulator anyone else who knows more about the product?[/B]
#call #client #intro #questions
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  • Profile picture of the author marciayudkin
    That's a whole lot of questions for someone who is not your client yet!

    I suggest you winnow down the list to just a few questions that enable you to zero in on what they feel they need so that you can then respond with how you feel you can help them. Then when they do sign on as clients, you can ask more.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author londonprince
      Originally Posted by marciayudkin View Post

      That's a whole lot of questions for someone who is not your client yet!

      I suggest you winnow down the list to just a few questions that enable you to zero in on what they feel they need so that you can then respond with how you feel you can help them. Then when they do sign on as clients, you can ask more.

      Marcia Yudkin
      Make sense, it all depends on what communication was done prior to the call. Should've put that in the description.

      I closed one client today and we went over most of those questions by the end of the call I had most of the materials for research but will still do my own.
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  • Profile picture of the author Princess Balestra
    Here's a POV flipper to toss in the mix ...

    You say "Here are the list of questions I think is important to ask during the call..."

    Sounds like tossin' MARMALADE at PENGUINS.

    So what 'bout trimmin' that down, Marcia-style, to figurin' what ANSAHS are mebbe needed by Client XYZ?

    Remembah: till'n you strike a chord with your would-be client, most stuffs you think gonna introod on their ass an' rile 'em big time.

    Deal is ... what they thinkin'?

    Plus also, where they stuck?

    Gotta remembah Spock here.

    He gaht the secrets of the Cosmos in his hands ... a hi-tech enterprise bustin' with buddies gonna slay sci-fi frickin' evil ... plus also zillions of geek followahs who know ALL the hand moves, ALL the cutesy logic humor, ALL the snide asides about Jim & Bones.

    Hey, yeah, but all that crazy Vulcan trooly wants is to slip them stoopid fake ears offa his head so he can go sleep.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Frank Donovan
    Originally Posted by londonprince View Post

    For the past 3 weeks, I've been cold emailing and DMing potential clients.

    This week I have 3 calls booked with potential clients...

    Here are the list of questions I think is important to ask during the call...
    Further to what Marcia said, if a potential client knew the answer to all those questions, why would they need you? Better that you undertake some relevant advance research and use your findings to help demonstrate why you're the person to make them more successful.

    You can drill down on the details once the client has been signed up.
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    • Profile picture of the author londonprince
      Originally Posted by Frank Donovan View Post

      Further to what Marcia said, if a potential client knew the answer to all those questions, why would they need you? Better that you undertake some relevant advance research and use your findings to help demonstrate why you're the person to make them more successful.

      You can drill down on the details once the client has been signed up.
      Most clients know more about their products than anyone else. Start with them then do your additional research.

      If they don't have any idea then it's our job to do the research anyways.
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  • Profile picture of the author marciayudkin
    Most clients know more about their products than anyone else.
    Yes, they know their products' features backwards and forwards. But they are usually not able to articulate the products' benefits, characteristics of ideal customers, etc. on down your list. That is my experience in talking with hundreds and hundreds of clients.

    Marcia Yudkin
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author londonprince
      Originally Posted by marciayudkin View Post

      Yes, they know their products' features backwards and forwards. But they are usually not able to articulate the products' benefits, characteristics of ideal customers, etc. on down your list. That is my experience in talking with hundreds and hundreds of clients.

      Marcia Yudkin
      Yeah, that's true Marcia.
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