This week I have 3 calls booked with potential clients...
Here are the list of questions I think is important to ask during the call...
Is the product new, or does it have a track record?
What's unique and different about your product/service?
Is it backed by any guru?
Who is the top competitor for the product?
How is the reader going to get your copy?
Where does the copy take them?
What kind of traffic will the promo be going to warm/cold, affiliate, size of list?
Who is the ideal client?
Psychographics ( Personality, Values, Attitudes, interest, lifestyle)
Do you have research on them?
What's their stage of awareness and sophistication?
Is there a tone of voice that works best for your customer?
Are they intrigues by controversy? ( strong political, religious beliefs)
Do they feel someone is out to get them, eg. the big pharma, government, Big Food, Big Ag?
How are you with compliance, are you strict or risky?
What I need before?
Sample of product
All past promotions and results.
The good, bad, ugly?
Information on the competition?
Can I speak to the guru, formulator anyone else who knows more about the product?[/B]