What's the most challenging part of copywriting for yo?

by WF- Enzo Administrator
13 replies
If you're writing copy for your content, what's the most painful/challenging part for you?
#challenging #copywriting #part
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  • Profile picture of the author GordonJ
    Originally Posted by WF- Enzo View Post

    If you're writing copy for your content, what's the most painful/challenging part for you?
    Well, I find it challenging in getting people to separate copywriting from writing copy...and to keep them differetiated:

    Copywriting is a term used for those who write with the INTENT to sell or persuade whereas writing copy for content...is a different thing, maybe with the same purpose, but it is more akin to getting into a discussion of direct response vs. branding, which we've had many thoughts here over the years.

    I get this is a personal challenge, and many younger folk, for exmaple those who don't capitalize I and use i for everything...they won't get it...having a generation that thinks content is copywriting is a challenge for me.

    GordonJ
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  • Profile picture of the author Frank Donovan
    As Gordon pointed out, they're different things.

    If you're having to write regular content, I can see the main challenge being coming up with more and more interesting and relevant pieces. Knowing your subject, your audience and being interested in the topic would help.

    Going by the posts we get in this section, I'd say the main challenge for copywriters was finding clients - especially at the start of their careers.

    But for experienced copywriters? Maybe convincing the client to run with a piece in the first place. Writing the copy is the fun part.
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  • Profile picture of the author max5ty
    One of the most challenging things for me is realizing that most of what we know from the past is speculative for the age we're living in...

    I can offer a product...follow all the "rules" and still not get anywhere.

    We're at a different age and a different time.

    Getting the early adopters on board is key...and that can be a whole brain-bashing thing.

    We're not in the age of "the loudest thing at 60 is the clock".

    We're in the age of social media...

    tik tok, Facebook, etc. It's a whole new era of figuring things out.

    Testing...and quick testing...and continued testing is where we're at.

    The old rules are almost (almost) no longer valid. I say no longer...but it's still a place to start.

    Even after years of winners, reality can smack you pretty hard.

    I love the newer copywriters with new ideas...there's some out there that are killing it, and sometimes it makes me wonder if I'm getting too old haha
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  • Profile picture of the author savidge4
    Agree with Max5ty... things have changed.

    I find myself more and more and more leaving benefits on the floor, and running with features. I would say that almost 100% of my product "copywriting" has turned into writing copy. Specs over spectacular sales pitches for me anyway is winning the day.

    It terms of writing copy for content, the biggest challenge is keeping up with trends.. they are changing so fast. Its getting harder to pre write, in a ever changing world. And that also plays into buying product. What is "Cool" today may not be so cool tomorrow.
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  • Las' client I had was a HORSE.

    She said, "tellya, Princess, I am sicka walkin' in no bar an' bein' filled fulla that LONG FACE ishoo don't figure for me bcs my problem is I got a FAT ASS."

    "Seems like we gotta reframe the landcape an' the perspective in a unified way," I replied.

    Italics always inspire horses so, I find.

    Anyways, we got workin' on how she could focus jokesphere BAR GUY ATTENTION on her ass steada her face.

    First trials worked like this ...

    "Why the long face?"

    "You want I bend ovah an' pop out your eyeballs with the ballistic bravado of my Glutes-in-Cahoots Equine Twerko Plan?"

    Technically, this works fine on a detail level, but bar guys are such frickin' schmucks you gotta be differentially partickuler.

    So prolly: "Bcs I a HORSE -- an' what is potentially selective up front is way more generous out back."

    Natchrlly, if'n the bar guy jus' wants you to carry stuff around in your mortal an' expendible way bcs he an advantage-takin' kinda entreprenoorial frickwit, here is where THE HISTORY OF ALL WHINNYIN' commenceth, as manifested in HORSE SONG, prolly until 2052 or whenevah the asshole drahps dead.

    So, yeah, me an' my horse client went ovah the details ... figured all kindsa anotomical material 'bout faces an rotund butt cheeks, an' checked how this might play in any kinda BAR PERSON scenario ...

    hey, but so where did signin' deal fall down?

    ****in' horse can't write or type bcs LAME HOOVES.

    I trooly believe there is a srs message here for anywan writin' copy for nowan.

    If'n you wanna, I will covah snakes, hamstahs, stoopid birds & potentially extinct amoebi latah in this trail.
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  • Profile picture of the author SARubin
    Originally Posted by WF- Enzo View Post

    If you're writing copy for your content, what's the most painful/challenging part for you?
    Editing my work and deciding which words to delete is one of the more painful / challenging parts for me.

    For a commodity writer it might not make any difference, but for those of us who actually care about our work it can be a challenge

    Sometimes complete sentences or paragraphs need to be rearranged, or thrown out altogether.

    And if we delete or move one sentence, does the next sentence still work and flow properly?

    Of course at some point we just need to put it out there and let the readers decide if it's any good.

    But between the first draft and the finished craft, it can be difficult choosing which words get to stay and which to throw away.


    And of course while I'm here I can't resist queuing up a bit of melodrama, so ...


    When I sit down to write, every word on the page is an act of creation

    Every thought is a transition from the darkness of nothing to the illumination of existence

    We give birth to imagination with the stroke of a pen, and create life by dancing fingers across a keyboard.

    Each word is precious, like a newborn baby is precious to a parent

    But alas, reality dictates the need to ruthlessly murder some of our little darlings.
    And with a heavy heart we choose which of our children to slaughter that the rest may flourish with approval of a critically unforgiving reader.


    A bit too wordy and melodramatic? Maybe. But don't worry, I'll come back later and edit it. (unless it's too painful for me to do so)...
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    • Originally Posted by SARubin View Post

      Editing my work and deciding which words to delete is one of the more painful / challenging parts for me.
      Can't evah overlook editin' when it comes to writin' anythin', an' this is a real important challenge for any copywritah.

      Evrythin' the Rubester says here is troo.

      You write out your copy, an' you edit an' revise.

      Why so?

      Ain't no guarantee the first buncha words you write out gonna be too polished (though your initial ideahs may carry more weight than you think).

      So ... weed out the typos ... brush up the stylin' ... fix evrythin' you can.

      Next part runs the whole process again -- only this time, you mebbe gaht a client lookin' in on what you dowin'.

      Best analogy here is to think 'bout Stephen King.

      It may terrify you to do so -- but you GOTTA.

      Rubester Rule applies here to evrythin' he dowin' to freak your ass right outta your throat at considerable speed.

      Evry nahvel he wrote, he prolly rewrote a zillion times.

      Aw, but see -- that ain't good enough!

      Before he can unleash his unforgivin' ghouls 'pon the readin' public, his book gotta be checked out by an editah.

      THE BIG PRAHBLEM for most copywritah/client relationships is how there is no official editah like you see in books an' the press.

      Why is this a prahblem?

      Most times it ain't bcs if'n copy needs revisin', then you fix the alterations to ordah.

      So what happens if'n your client is a MORON?

      What if they query your copy on the basis of the zillion & 1 stuffs you factor into your editin' process even before they seen a word?

      What if their suggested changes gonna bomb?

      What if they wanna mangle your perfickly credible copy an' replace it with sumthin' smells like it flopped outta a horse's ass?

      Natchrlly, this is more than a mere editin' ishoo -- but it is one of the many pains in the butt to considah when thinkin' up strings of woids sumone out there mebbe gonna find appealin'.

      "Everything you've written about our heart attack prevention diet hits the nail on the head perfectly ... but could you maybe voice it in the style of a quirky wild boar character who cusses plenty?"
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      • Profile picture of the author SARubin
        I truly enjoy your beautiful chaos, Princess. You're an island of wild and curious color, in an otherwise dark and tedious sea of normal.

        And when you hold your shattered mirror up to the world I often see my own reflection looking back at me.

        Thank you for that.
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        • Originally Posted by SARubin View Post

          I truly enjoy your beautiful chaos, Princess. You're an island of wild and curious color, in an otherwise dark and tedious sea of normal.
          For anywan gaht kids insist on bitin' their neighbors' pets, here is your openin' gambit.
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    • Profile picture of the author tlavonlawrence
      That's good stuff.
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  • Profile picture of the author Ndyama
    The most challenging part in copywriting for me is to create the content which will be liked by the client. I always create some content and clients always try to explain me that something went wrong and I need to rewrite it. I believe that I do everything cool and I even passed some courses which helped me to determine the level of a copywriter. Everything was okay and the courses showed me my skills. However, clients always are against of my view in term of copywriting. It annoyed me a lot but I still try to do my best in order to create really unique content. Here we have to never give up.
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  • Profile picture of the author art72
    I think most of the sales copy comes natural to me, it's the content, follow ups, and the creating my own offers that has me spun out some times. I sincerely feel like there's email lists waiting to be built already, but I've procrastinated building those opt-ins and lists, purely out of over-thinking the reality - which is; that I don't need to build out the entire network in my head, I just need ONE working funnel that I can make needed adjustments to - and once the ONE is up and running and producing the results I seek - then, it's just mirroring that same process over-and-over again, and filtering the audience or subscribers primary interests.

    Granted, many of you are seasoned copywriters and marketers, whereas, I sold my own offline local services, wrote proposals, and invoices - that was about the extent of my sales oriented writing before getting online.

    I don't subscribe to writing everyone else's copy over and over again - I do have a ton of people whom I subscribe to their email list - just to watch the headlines, tone, and techniques being used by the experts - but, when I sit down and write - it just flows, so my problem is having confidence in testing my sales copy - while I am always worried that I don't have the backend content built up enough yet to keep people engaged - or to really have the whole funnel dialed in correctly!
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  • Profile picture of the author Klara Pelhe
    There are a lot of different challenges here, to be quite honest, and it depends from time to time and from topic to topic. But, most often I would say that challenges come from the lack of idea for writing new texts, especially when I have to write more of them in one week, as you have to keep them interesting and engaging, but sometimes I don't have enough will for writing and in those moments this process can be really painful.

    Also, sometimes happens if I write for the client, that he/she has different ideas than mine and than I have to make some kind of compromises which really isn't always easy to do, and you have to ruin your own idea just to align it with their wishes.
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