How do you find and instruct a designer for your copy?

by 6 replies
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I'm sure not all of us do the designing by ourselves for our copy.

My question is how do you find your designer and how do you specify him to layout the design what you have in your mind.

I guess it is easier when you are working in an offline environment, standing by your designers shoulder and instructing him but how will you do the same when working with remote-online designers.
#copywriting #copy #designer #find #instruct
  • I don't really follow here.

    I do mostly online stuff... which means any WYSIWYG editor will work fine for the purposes of writing copy.

    Or are you talking about graphic design... website templates etc?

    -Dan
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    • I work with a designer in the UK and I simply create placeholders in the copy and try to find examples for him to follow.

      It is next to impossible (for me anyway) to describe in words what I want the design to look like. If possible, I try to find an example to show him and I'll put in the copy (Put testimonial box that looks similiar to www.otherguysite.com) in parentheses...that way I can just SHOW him what I want...not just TELL him.

      It usually comes back perfect with some minor tweaks.

      Rick
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  • You said it travlinguy.

    This question dawned on me when I wrote a couple of copies for one of my products. Mind it, I'm no copywriter and at this stage I won't want to invest in the 'real-copywriters', so I thought of learning the fine art myself. As you rightly mentioned, writing your thoughts is one thing but having the 'benefits' accented at various places make a big difference. Your answer had made things clearer to me. Thanks Again.

    On another note, I would like to thank the admin of WF for the kind of atmosphere he maintains here. I am totally impressed with the quality of people we have on this forums. NO BS, no spam. I should have joined it much earlier.
    I am a long time member of another popular forum but - with due respect - I have to say that the kind of control, well-meaning educated people, I see here is hardly seen on that/ or any other forum.
    • [1] reply
    • You can also read the article on direct response graphic design in my sig.
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