Slow day, so I decided I'd give you the 3 best tips you could ever get to write copy.

Today will be tip #1.

If you follow these tips, you'll write better copy than 99% of all the copywriters out there and be so rich that your biggest problem will be how to invest all the cash.

Tip #1

You cannot and should not and should never try to build demand for your product/service.

Your goal is to supply a product/service for the demand that is already out there.

Here's why this is important...

First, you need to understand that when you start writing to sell, your mindset is important.

So, if you already know you're not going to try and create demand for your product/service, you're already making a good decision.

Just having the mental attitude that you're going to write to those who already are looking for what you offer is brilliant. You may not understand that right now, but, if you think about it long enough you'll get it. It's what makes the difference between a million-dollar campaign and one that bombs.

So, here's a summary...

Wrong

I need to make people realize this is something that they didn't know they needed.

Right

You already know you have a problem with this...here's why I have the best solution.

Tons of dollars and tons of typing are wasted every day on people trying to create demand for their product.

This concept is not new.

I didn't invent it.

Hope you understand this tip and get something from it.

Till the next one, best wishes