Today's tip is about headlines.
One of the most talked-about subjects in all of copywriting.
I'll make it easy.
How many times have you searched on Google for the best way to write a headline?
You wasted your time.
If you're looking for tips on headlines, or you're trying to study how to write headlines, you're obviously the target audience and everything you read is awesome and your mind starts ticking on how to do it better.
Having said that...
Here's what to do.
Say what you mean.
Do you have a beauty product that takes years off your face?
Say it and don't waste a lot of time saying it. Get to the point quickly.
"Take 10 Years Off Your Face With This Crap"
Give your customer the best reason for buying that you have.
Stop trying to talk to everyone and just focus on the money.