
To All The Poor Copywriters...
Are some thinking I'm going too far? Probably yes.
Will I continue? Again probably yes.
To recap:
You're wasting your time if you're trying to create demand around what you're offering.
Your headline needs to be short and to the point and give a major benefit.
Now for the next tip:
Get crazy.
There are a million ads. Most put you to sleep or in some kind of coma and your mind starts driving away to another place...if you even finish reading the ad.
Hit me with something that blows my mind and makes me think.
Tell me something that shakes my inner being and gives me a pause.
Make me feel an emotion.
Get me so excited I want to tell all my friends about this.
Once I did a post about writing about something that was nothing, but pretending it was something really crazy.
I said to take all the thoughts of your product out of your head and write something as though it was the best thing that ever came along.
Make the headlines crazy.
Make the copy crazy...
and then go back and fit your product into it.
It works.
Too many times we start writing and suddenly our thoughts go into another dimension...
we're swept away with another personality...
a lot like some of the preachers we hear on T.V. Their voice and delivery change when they start talking.
Talk to a friend and keep it real and exciting.
Feedback welcomed...
Lightin' fuses is for blowin' stuff togethah.
Lightin' fuses is for blowin' stuff togethah.
Lightin' fuses is for blowin' stuff togethah.