Best practices for product page descriptions?

Dear Jrodefeld!
Highlight product features. You should have the advantages and disadvantages in the description of the product compared to similar products so that customers can easily compare.

Hey Jrodefeld

You wanna know few best practice for an e-commerce product page?

Now I know you know these I'm about to say.... Of course every product page copywriter should.
But hey, my advice is in the last line.
And... I'll still give these anyway;

- try the best within you to entice your customers with the benefits of your products.

- write like a human [so here I'll advice an AI can never take this place]

- appeal to your customers imagination

- seduce them with sensory words.

AI never gets all these right. It only does what you want it to do - re-word.

I sell a lot of physical products. Be it eBay or Etsy or Amazon or Facebook etc. Over the many years I have sold products there is something I have learned... "Benefits" do NOT sell physical products. Buy this wool sweater because it keeps you warm - is NOT going to sell the sweater.

The sweater is made of Modina wool, its size medium, mid weight in thickness - perfect for fall or spring, its red with white striping on the sleeves, hand wash

Those are the DETAILS that sell items.

Think of your description as a safe guard from returns. The size runs a bit large / small the actual physical dimensions of the item and NOT the box ( who cares about the box or its weight - thats just silly )

You want to answer any and every question a person might ask - because way more than not - the people will simply not ask - and will buy from someone that does answer the question they may have.

A great example of this happens to be Facebook... people WILL ask questions about an item... what size, what color exactly, FaceBook is SOCIAL, and the communication back and forth is far more fluid than the other selling platforms.

Here are a few examples of what an ideal eBay listing might look like:

https://www.warriorforum.com/warrior...l#post11713439

https://www.warriorforum.com/warrior...l#post11497271

If the end user has clicked on product page - your not having to sell them anything - the item is already as good as sold. It just so happens that MOST product pages are better at telling the potential buyer "dont buy from me" than "hey, here is all of the detailed information you need to know you are getting the right thing... buy me now"

In general, Amazon and eBay listings are terrible at the "details" of an item - Facebook in general is REAL bad... and your listing just stands out above the rest if you list all of the "Details" of an item and do less fluff and stuff copywriting - trying to sell the item

Look ata Nike Product page: ( https://www.nike.com/t/dunk-high-ret...TCk/DD1399-500 ) not an ounce of Benefits... even the "description" is heavy on details.

With physical products DETAILS sell - the Benefit part is already done and over with when someone is on a product page...they want it... they just need to be re-assured its the right size and color etc

**** alla that schwango an' imagine what happens next afta you cain't pee straight.

Hey, bcs I was OK a seckind ago -- an' now I jus' drowned no passin' dachschund with accidental magnitood of muh haplessness floodin' outta my bladdah areah.

What this mean now for how I shahp in muh local store for gorged zucchini?

Tellya, anywan countin' woids here steada gettin' down in the doit is a frickin' moron imho.

My view?

Extenta hooman AI rn is I pee onya shoes an' you don't realise bcs you zoomin' with faraway goobahs.

So:

UP CLOSE. PERSONAL. MWAH MWAH MWAH.

Always.

*Less'n it be no forum wherein you witnessin' proclamations Moisey!*

RIDAH
Hey,bcs ima always up for summa that actschwaahn!

When actschwl woid counts mattah so much you could die, you gotta be pertickuler.

So ... who ain't gaht zero time to SUFFER from your 20 char pitch?

$1000 says you cain't name all of them -- even if'n you gaht nuthin' else to do till'n next Toosday.