Opening paragraph - 120-150 words
Features: Usually 5-8 bulleted features
Specifications: At least 5 (size, weight, material, etc)
Package includes: Whatever is included in the package
In this era, how important is copywriting on the product page itself? Is it better to use AI tools to simply re-word descriptions taken from the suppliers? Or is it still worth it to re-write the description by hand?
I always struggle to determine how much time to spend on each product description. I want to be in compliance with the requirements of various platforms, especially Google Merchant Center who seem to be the most strict. But I also want to maximize conversions and be totally free of plagiarism.
Can AI tools really create product descriptions as well as a decent human copywriter?
Looking for any tips or tricks for effective product descriptions on an ecommerce site.