There are a number of mental triggers you can pull to increase your overall conversion rate.
Here are the mental triggers and how to trigger them:
1 - AUTHORITY trigger: showcase your wisdom and expertise of your topic to hit the authority trigger
2 - RECIPROCITY trigger: give away massively valuable and targeted content to your audience to hit the reciprocity trigger
3 - TRUST trigger: be consistent with giving away valuable content and you'll hit the trust trigger
4 - COMMUNITY trigger: encourage conversation (email replies, comments on posts, opinions) to activate the community trigger
5 - ANTICIPATION trigger: show up every day offering fantastic content that adds value to your target audience.
Next thing you know they'll be salivating to receive your next piece of marketing content.
You've successfully activated the anticipation trigger.
Now go hit those mental triggers and watch your marketing efforts pay back the dividends!