22 {{ upvoteCount | shortNum }}
22 {{ upvoteCount | shortNum }}

Need A Great Copywriting Course To Follow & Learn

by mavischan
18 replies
Hi All,

Just wonder whether you could give me a direction here,
I want to go into copywriting but I need to start somewhere...perhaps a
good copywriting course will really help?


Thanks.
#copywriting #follow #great #learn
  • Profile picture of the author Loren Woirhaye
    http://www.warriorforum.com/copywrit...ooks-ever.html
    Signature
    {{ DiscussionBoard.errors[1401892].message }}
  • Profile picture of the author maximus242
    As someone who has read them all, plus the very high priced copywriting courses, if I had to do it all over again I would buy just one book. Breakthrough Advertising.
    Signature

    xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com

    {{ DiscussionBoard.errors[1402013].message }}
    • Profile picture of the author mavischan
      I come to a web site of Ted Nicholas, and thinking to find out more about his product" Billionaire Dollars Marketing Secret", send a ticket to his support, but no reply...

      Just wonder anyone used/ using his product? Please advice.
      {{ DiscussionBoard.errors[1402072].message }}
      • Profile picture of the author Matt James
        That is indeed a great course Paul. Good call!

        The most in-depth copy course I've ever come across (and I've been through damn near all of 'em) is Clayton Makepeace's Ultimate Desktop Copy Coach.

        The thing is over 1000 pages long.

        There are some real gems in there BUT... it does make writing copy seem like seriously hard work. I wouldn't be surprised if it put a lot of newbies and business owners off (although this may have been Clayton's secret master plan. )
        Signature
        {{ DiscussionBoard.errors[1402868].message }}
        • Profile picture of the author mavischan
          Originally Posted by maximus242 View Post

          As someone who has read them all, plus the very high priced copywriting courses, if I had to do it all over again I would buy just one book. Breakthrough Advertising.
          maximus242, thanks for your suggestion =)

          Originally Posted by Loren Woirhaye View Post

          Loren, thanks for your suggestion, I notice you are always around to response in copywriting section.

          Originally Posted by MarkAndrews IMCopywriting View Post

          This could be good for you, the
          guy is well respected within the
          copywriting industry here on the
          WF and elsewhere...

          http://www.warriorforum.com/warrior-...ehkG5EegRnenIZ

          You get One Whole Year of Support
          thrown in too, how can you go wrong
          with that for just $27.00?

          Hope that helps you out.

          Best regards.


          Mark Andrews...
          NOt as impressive as Ted Nicholas Book " Billion Dollar Marketing Secret", His sale copy wow me away. But I just don't know whether it is more on copywriting or marketing....

          Originally Posted by Paul McQuillan View Post

          I have Ted's book, I would take a lot of other books over that one.

          Nobody has mentioned Paul Hancox video collection. I checked
          some of them out and they are pretty good. He covers the basics along
          with 'advanced' techniques.

          I think there are 25 videos and he writes out 3 letters.

          I have not bought the series but from what I have seen it looks like
          a great resource.

          SuperPowerCopy.com - Video Copywriting Course With 'Live' Writing Examples
          Hi Paul, appreciate your suggestion, but I really need someone suggest the package they used before.
          {{ DiscussionBoard.errors[1402912].message }}
          • Profile picture of the author ghyphena
            Originally Posted by mavischan View Post

            Hi Paul, appreciate your suggestion, but I really need someone suggest the package they used before.
            I can attest to it from personal experience - it's a good buy. Paul Hancox does a splendid job of breaking everything down into bite-size chunks. He also includes lots of commentary on sales technique etc., not just "how to write a sales letter".

            You should definitely look into it, especially if you're a beginner.

            Gil-Ad
            Signature

            Gil-Ad Schwartz

            {{ DiscussionBoard.errors[1403985].message }}
        • Profile picture of the author Raydal
          Originally Posted by Matt James View Post

          There are some real gems in there BUT... it does make writing copy seem like seriously hard work. I wouldn't be surprised if it put a lot of newbies and business owners off (although this may have been Clayton's secret master plan. )
          That's deep and funny at the same time Matt!

          But for sure it's one of the strategies of providing SERVICE oriented
          info products to show the potential client what YOU have to do as
          the service provider rather than what you expect them to do.

          Ultimate Sales Letter by Dan Kennedy was also written as a lead generator
          and not as a book to teach people how to write copy. In this case
          the book is simple and short BUT shows a lot of steps.

          -Ray Edwards
          Signature
          The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
          {{ DiscussionBoard.errors[1403600].message }}
    • Profile picture of the author MikeHumphreys
      Originally Posted by maximus242 View Post

      As someone who has read them all, plus the very high priced copywriting courses, if I had to do it all over again I would buy just one book. Breakthrough Advertising.
      Breakthrough Advertising is definitely not one for a beginner IMHO. I've found it to be a hard read and I've reviewed over 40 different copywriting books/courses/DVDs to date.

      If you're on a tight budget, then going with the top recommended books is a good starting point.

      If you want to go the route of a comprehensive course, then I'd recommend either Clayton Makepeace's one that Matt mentioned or John Carlton's Simple Writing System.

      Hope that helps,

      Mike
      Signature
      Kickstart Your Copywriting Business: How To Get Loads of New Clients FAST!

      Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog
      {{ DiscussionBoard.errors[1403506].message }}
  • Profile picture of the author Art Peterson
    You should check out Robert Plank or Jason Fladlien.
    If your looking for something that will get you started fast. Both of those guys give you very simple step by step instructions to produce copy fast.
    I will give you one tip they gave me. You have to have something to tweak and change even if its horrible.
    There stuff is inexpensive and a great resource.
    They have warrior special offers all the time.

    hope this helps.

    Artp.
    Signature

    See How I'm Making Money Arthur Peterson

    {{ DiscussionBoard.errors[1403349].message }}
  • Profile picture of the author Tinkerbell
    Untitled Document

    Read the archives. Then read them again.
    Best darn free copywriting course I've seen.

    Tina
    Signature
    {{ DiscussionBoard.errors[1403532].message }}
  • Profile picture of the author Loren Woirhaye
    yeah, "Breakthrough Advertising" will go right over your head
    if you don't have a grounding in writing sales copy already.

    For online copy Lenny Eng's "Confessions" is a good intro and
    covers a lot of layout. Robert Boduch's course is very good
    too and that's just about one of the best WSO deals I've seen,
    because the guy is no Johnny-come-lately and the course
    deals with online copy.

    If you want to learn the practice of real, pro-level copywriting
    you need to read the classics... but if you just want to work
    on your own websites and make them effective, several
    sources cited here will help you in BIG, BIG ways... because
    chances are you'll be doing some pretty dumb stuff with your
    sites and, IMO, half of copywriting is getting rid of the idiotic
    things we all do (unless we've trained ourselves otherwise)
    that kill response.

    The reason copywriting is a skill is because it really goes against
    our innate human nature in many ways. See, we're all selfish
    by nature - but with effective copy you need to learn to
    focus on the reader, not yourself, so there is a subjugation
    of ego that needs to happen with a winning letter.

    Most of the good copywriting books get into this issue, and
    most online courses probably do as well. If you are totally
    ignorant about copywriting and want to write online copy
    only, and for yourself, try out some of the online courses
    recommended here - esp. the Boduch WSO.
    Signature
    {{ DiscussionBoard.errors[1403544].message }}
  • Profile picture of the author John Taylor
    Karon Thackston is very rarely mentioned in these
    type of threads. Check out her "Step-by-Step
    Copywriting Course    ". In my opinion it offers lots of
    great content for anyone wanting to develop and
    hone their copywriting skills.

    John
    Signature
    John's Internet Marketing News, Views & Reviews: John Taylor Online
    {{ DiscussionBoard.errors[1406447].message }}
    • Profile picture of the author scarpet1
      There are a lot of free resources from Site Build It. It has really helped my online adventures
      Signature
      Quote" The goal of education is to replace an empty mind with an open mind."Malcolm Forbes

      Straight Talk Wireless
      {{ DiscussionBoard.errors[1406461].message }}
  • Profile picture of the author zwtseo
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[1417149].message }}
    • Profile picture of the author Mark McClure
      Jason Fladlien's "Copywriting Success Shortcut System" is a great bargain for people aiming to produce "near world class copywriting in just a couple of hours".

      (Can't recall his exact words but the intent is the same. Nice 'stretch goal' for marketers intimidated by copywriting yet not at the point of hiring experts to do so for them.)

      The files are all on mp3 and a great listen while you're on the move. (They're mostly screencasts but I can still see most of what he's talking about in my head, having already watched them once.)

      I'm also a student on RayDal's copywriting protege course and believe he's still running a WSO to recruit a few more conscripts, sorry volunteers ;-)

      I like what I've seen there so far. For example, some great training videos, lots of downloadable critique videos, Ray's ebooks and also a forum to browse through past students q & a plus ask some of the maestro himself.
      If you're not at the 1-1 copywriting coach stage (or budget) it's an option worth considering.
      {{ DiscussionBoard.errors[1417257].message }}
  • Profile picture of the author SeanLandon
    Hi Everybody,

    I'd like to second (or third...) some of the other recommendations here.

    I've studied a fair bit of copywriting and have most of the courses mentioned.

    I'd suggest:

    Start with the free courses. I'm watching Brian's Copydaddy course right now. Thanks, Brian!

    Get Fladlien's course. It's good. I've gone through that course about 8 times so far. Watch how he weaves his copywriting suggestions and formulas with marketing his own products. You should have his letters in your swipe file.

    The video course by Paul Hancox is also very good. I've gone through that one twice so far. You also get to watch as he writes a sales letter "live." That's very helpful.

    Also, when you're ready, consider joining Raydal's coaching program. Learning sales letter critiques is very important (but is not mentioned very often).

    Another thing - a lot of it comes down to how you study. While you can learn a lot from watching, listening and reading, unless you're practicing and testing your skills will be limited.

    Set aside some time every day to simply copy sales letters by hand, or at least parts of them, guarantees, openings, etc.

    If you do this you will progress rapidly.

    Hope this helps.

    - Sean Landon
    {{ DiscussionBoard.errors[1418119].message }}

Trending Topics