Chat GPT rewrote my book description on Amazon

88 replies
Guys;

As an experiment, I just changed all my Amazon book descriptions to one written by Chat GPT. This is one book I changed out of six. I prompted Chat GPT "Rewrite my book description like a professional copywriter."

The old description for One Call Closing reads as follows;

Imagine Closing 80-90% Of Your Sales On Your First Sales Appointment, Without Having To Lower Your Price.

One Call Closing Reveals How To Do This.

If you want to know, step by step, how to sell, and quickly and easily sell your very next customer... who will then brag to their friends, relatives, and business acquaintances about what they bought from you... you need to read this book.

Have you ever had a prospect give you any of these objections?

"I want to think about it"
"I need to talk to my lawyer/brother/spouse before I go ahead with this"
"I can't afford it"
"I can buy it cheaper at (your nasty competitor)"
"We always sleep on it before we decide"
Are you tired of talking to prospects that won't ever buy, and string you along?

Are you absolutely angry over the number of sales you almost made?

Does it make you sick to tell your loved ones "It's a number's game; I'll get the next one"?

Are you tired of reading sales books written by people who have never sold a thing in their life?

That all ends now.

Start Increasing You Sales by 200-500%

This Is The Insider's Guide To Closing Sales: Finally, Get The Secrets Your Corporate Sales Trainer Will Never Tell You And Probably Doesn't Know.

Inside you'll discover:
  • The sales and closing myths sales trainers tell you that are hurting your sales
  • How to prepare the customer to buy, even before they see you.
  • The best way to discuss price, and when to bring it up.
  • What not to tell prospects that will guarantee they won't buy. You're doing it now.
  • How to handle competition, and make them irrelevant.
  • How to answer objections. It's not what you've been taught.
  • All the questions you need to ask for the customer to close themselves.
  • How to completely eliminate the stress & tension that you feel when it comes to asking someone to buy.
  • How to close sales with integrity and pride.


How to go from being seen as a salesperson to being a trusted adviser, whose recommendations will be quickly accepted.

And yes... finally in print...

The Single Most Profitable Answer To Any Buying Objection You Will Hear.. The first time I heard this close from a master salesman, I laughed out loud... not because it was funny, but because it was so obvious, and I instantly knew why it so effective.

Every method in the book is proven in the field. Everything taught has been used successfully in thousands of sales presentations. Everything you read here works.

One Call Closing is more than just a book on closing sales, it's a complete training course dedicated to one sold objective... getting you more sales.

Complete with every technique, every script, answers to every objection, and every resource you need to send your sales results through the roof.

Most sales books are like digging a ton of dirt for a few nuggets of gold.

If you seriously want to increase your sales, and make closing in one sales call a habit... You have just hit the Motherload.

My intent is to genuinely help you. This is a no-risk purchase. If you don't agree that One Call Closing gives you the best system for closing sales that you have ever read simply return the book for a full refund.

Scroll up and get One Call Closing right now, and discover for yourself how to close 80% or more of your sales.... on your very next sales call.



The new description, reads as follows.

Unlock The Secret To Closing 80-90% of Your Sales On The First Sales Call.

With "One Call Closing," you'll learn the proven selling techniques and closing strategies to sell more, faster, and with ease. Say goodbye to endless objections like "I need to think about it," "I can buy it cheaper elsewhere," and "I can't afford it."

Say hello to a world where you close more sales, without having to compromise on your prices.

Tired of dealing with tire-kickers who never buy? Fed up of reading sales books written by people who've never sold a thing in their life? It's time to elevate your sales game with the insider's guide to closing.

This comprehensive sales training course includes:
  • Debunking common sales and closing myths that are hurting your results
  • Techniques to prepare customers to buy before they even see you
  • The best way to discuss price and when to bring it up
  • What not to say to prospects that will guarantee they won't buy
  • How to handle competition and make them irrelevant
  • Objection-handling closing strategies that work, not just theories
  • All the questions you need to ask for the customer to close themselves
  • Eliminating stress and tension when asking for the sale
  • Closing sales with integrity and pride
  • Transforming from a salesperson to a trusted advisor
  • The single most profitable answer to any buying objection

Every closing technique, every script, and every resource you need to skyrocket your sales results is included in "One Call Closing." It's more than just a book, it's a complete training course dedicated to one goal - getting you more sales.

Stop sifting through endless sales books for a few nuggets of gold. Get "One Call Closing" today and start closing 80% or more of your sales on your next call. Your purchase is risk-free with a full refund guarantee if you're not satisfied with the results.

Get the sales edge you've been searching for and hit the motherload of sales success.


______________

I can't wait to see the difference in sales, one way or the other. What do you think of the differences?
#amazon #book #chat #description #gpt #rewrote
  • Profile picture of the author Kay King
    Wow - I'm impressed....AI provided a tight piece of copy.



    Have one question:


    "Fed up of reading sales books" - that's a turn of phrase that has confused me. I would use 'fed up with reading sales books' and 'of' doesn't "read" right to me.


    However, I cannot seem to find a reference that addresses this prepositional issue....so it's probably just me. ...or my midwest-influenced language usage.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Kay King View Post

      Wow - I'm impressed....AI provided a tight piece of copy.



      Have one question:


      "Fed up of reading sales books" - that's a turn of phrase that has confused me. I would use 'fed up with reading sales books' and 'of' doesn't "read" right to me.


      However, I cannot seem to find a reference that addresses this prepositional issue....so it's probably just me. ...or my midwest-influenced language usage.
      You're right. "With" is the right word. One flaw with AI is that it occasionally makes sentences that make no sense. This is the second flaw I've had in the description. Thanks for catching this one.
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      • Profile picture of the author Troy Arrandale
        Originally Posted by Claude Whitacre View Post

        You're right. "With" is the right word. One flaw with AI is that it occasionally makes sentences that make no sense. This is the second flaw I've had in the description. Thanks for catching this one.

        That 'of' immediately jumped out as wrong to me too, Kay and Claude.

        Ok, so when I use ChatGPT to rewrite me I also need to do a few rereads to edit.

        I experimented with the AI on Leadpages for my website there and I still prefer my original headline (the seed of which was given to me by human instructor, teaching me his online business model).
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    • Profile picture of the author Rezbi
      You're right with the 'with' rather than 'of'.

      But, unfortunately, most people use 'of' when they talk. So I think the AI has taken that into account.
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  • Profile picture of the author max5ty
    Claude -

    That is probably the worst description I've ever seen.

    Almost appears a 5-year-old wrote it.

    I can't believe it's that awful.

    Ok but seriously...

    it's good.

    I'm just maybe a little jealous that it did that good

    I do think the rewritten version is better than the first.

    Thanks for showing us an example of how the AI platform works.
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  • Profile picture of the author SARubin
    The second one is definitely tighter Claude.

    Of course credit where credit is due, you're the one who gave the AI tool a solid draft to work with, and she just polished it up for you.

    When the response rates come in, if you don't mind sharing the numbers, I'd love to know which one is the winner for you.
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    • Profile picture of the author DWolfe
      Originally Posted by SARubin View Post

      The second one is definitely tighter Claude.

      Of course credit where credit is due, you're the one who gave the AI tool a solid draft to work with, and she just polished it up for you. .
      What might work in a case like Claude's? The Ai would help someone improve that already has decent copywriting skills. Someone that does not have copywriting skills or just trying to fake it and make it, is just going to fail. I can see where it will help a decent intermediate or advanced copywriter.
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  • Every ad is always subjected to subjectiveness - so it is...

    Both versions are good.


    But your last paragraph is better.

    AI may have "technically" spruced it up.

    And - it's maybe difficult - for it not to...

    It took away your "human" touch - "My intent is to genuinely help you"

    Best to have that empathy - than delete it.


    Steve
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  • Profile picture of the author max5ty
    Seve -

    I think tools like chatGPT actually do a pretty good job...probably better than 90 some percent of "copywriters"...

    so when some copywriters complain about AI taking over, I say good, it's your own fault if AI is better than you.

    I've said this before on here, and it's where I think the main difference is...and that is in the creativity part of the whole campaign. AI is pretty good at rewriting stuff...but the creativity part of it isn't so good since it uses data that is already out there.

    I do think the winning part of a campaign is in the creativity.
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  • Max,

    Yes, a good AI program - should have at least 3 busloads of different copy formulaics (greatly surpassing many writers of copy).

    Which should let it give a rather good - shall we call it an "AI - copy outline."


    Then wake up the experienced copywriter, infuse with a few coffees - and a bit of breakfast.

    And let him or her blend in all the creative caveats.


    And a P.S.

    Just in case the A didn't think they are Intelligent.


    Steve


    P.S. Like this one
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  • Profile picture of the author max5ty
    Steve -

    After being in marketing/copywriting for almost 40 years...and still having a lot of friends that are still in the business, none of which are a bit worried about AI...but do use it to further a creative thought...and not one of them is advertising for work since they're already too busy...

    I think I can safely say that the biggest concern is among the internet copywriters that are out there looking to write sales pages.

    So many of them get jealous anyways over the least little thing and hold grudges and throw hissy fits that I have no sadness for them in coming in second to AI.

    The truly creative copywriters are usually always booked...the bad ones are always looking to be booked.

    The other day when we were talking about postcards, I actually put in a subject to ChatGPT and asked it to write some postcard headlines...

    there wasn't one of them that had a creative thought...and most were pretty bland.

    I think the good copywriters have nothing to fear...and should actually consider AI as a tool to better their creative ideas.
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    • Profile picture of the author brunski57
      Originally Posted by max5ty View Post

      Steve -

      After being in marketing/copywriting for almost 40 years...and still having a lot of friends that are still in the business, none of which are a bit worried about AI...but do use it to further a creative thought...and not one of them is advertising for work since they're already too busy...

      I think I can safely say that the biggest concern is among the internet copywriters that are out there looking to write sales pages.

      So many of them get jealous anyways over the least little thing and hold grudges and throw hissy fits that I have no sadness for them in coming in second to AI.

      The truly creative copywriters are usually always booked...the bad ones are always looking to be booked.

      The other day when we were talking about postcards, I actually put in a subject to ChatGPT and asked it to write some postcard headlines...

      there wasn't one of them that had a creative thought...and most were pretty bland.

      I think the good copywriters have nothing to fear...and should actually consider AI as a tool to better their creative ideas.
      It seems to me... as the next generation of AI comes on the market ... it will definitely effect the job opportunities for lower level & avg. copy writers .
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  • Profile picture of the author Kay King
    who just wants of fit in

    Just read the above in a Kindle book blurb.....think the author is using AI?
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  • Profile picture of the author max5ty
    Kay -

    I'm probably blowing off more steam than I should be about this subject...

    but last week a good female friend of mine that is in copywriting and doing a great job...

    sent me a text about someone in a "copywriting" group (yes, I put that in parentheses) who had made a comment about a comment I had made about AI not being that bad...and saying I probably felt that way because I couldn't write anything myself that would sell anything.

    Basically, the post said I favored AI because I wouldn't ever be able to write anything without it...

    that did upset me.

    So she informed the group that probably not one of the commenters had actually ever done work for Ford, Mars Wrigley, Volkswagon, Target...and on and on...so, I do have a few good ideas about what I'm talking about.

    I don't have a problem with AI...and I actually hope it prevents some of these idiots from collecting a couple of bucks they make for a worthless sales letter.

    Anyways, that's the end of my rant for this Sunday.
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  • Profile picture of the author Kay King
    Love it!

    My personal 'take' is that AI will replace mediocre copywriters and many freelance article/blog writers.

    In my experience in IM, freelancing and in life - those who are quick to diss others with more talent/experience - are usually not up to the competition themselves. The old 'consider the source'....great to have friends that stick up for you.

    In Claude's example - he gave AI really good draft material. The disappointment will come when lazy people realize even with AI, THEY need to do some work if they want the best results.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Kay King View Post

      In Claude's example - he gave AI really good draft material. The disappointment will come when lazy people realize even with AI, THEY need to do some work if they want the best results.
      Even though I submitted a decent post for it to build upon, I did make a few changes when I got the result.

      To me, the result looks better written...but kind of bland. It will take a month to see a real contrast in book sales..

      I also have my own bio that I can have rewritten, and Amazon PPC ad copy rewritten.

      But even with a few prompts, I had it try writing about selling...and suggest chapter titles for a book I'm writing. If I were a newbie to writing books, it might not be too bad. But it's obvious to me that the content was written by AI. The sentences tend to be the same length, and there is no real "Punch".

      Anyway, I suggested Chat GPT rewrite my book description in the sttyle of Dam Kennedy. Here is the result.
      _____

      Unleash The Power Of One-Call Closing

      Do you struggle to close sales? Tired of hearing objections like "I need to think about it" or "I can buy it cheaper elsewhere"? What if I told you, you could close 80-90% of your sales on the first appointment? No more lowering prices, no more tire-kickers.

      Introducing "One Call Closing," the insider's guide to selling more, faster, and with ease. This isn't just another sales book written by someone who's never sold a thing in their life. It's a complete sales training course, backed by proven techniques and real-world results.

      Say goodbye to the myths and nonsense that's holding you back. You'll learn how to:
      • Debunk common sales and closing myths that are hurting your results
      • Prepare customers to buy before they even see you
      • Discuss price the right way, at the right time
      • Avoid the pitfalls that guarantee prospects won't buy
      • Handle competition and make them irrelevant
      • Handle objections like a pro with strategies that actually work
      • Ask the right questions to get customers to close themselves
      • Eliminate stress and tension when asking for the sale
      • Close sales with integrity and pride
      • Transform from a salesperson to a trusted advisor

      This is the sales training course you've been searching for. "One Call Closing" includes every technique, every script, and every resource you need to skyrocket your sales results. No fluff, no filler, just real results.

      Don't settle for mediocre sales. Unleash the power of one-call closing and start closing 80-90% of your sales on your next call. This is a risk-free investment with a full refund guarantee. Get "One Call Closing" today and take your sales to the next level.

      ____

      Frankly, I see it as a small improvement. If the AI knew who I was (It doesn't), I might try asking it to write a book, based on a chapter, in my own writing style.

      The problem is....I have experience and insights the AI cannot know and cannot duplicate. It can't teach what it doesn't know. So the actual message can't be duplicated. But I may eventually write a book and then just ask AI to rewrite it better....and see what it puts out.

      Anyway, what do you guys think of the "Dan Kennedy " description?
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  • I do think AI can help with the copy "frame" of reference.

    But experienced copywriters can fairly quickly sketch that out.

    And it's the canvas that needs heaps of humanity.


    Anyway, how to I have a shot on this AI on my trusted Olivetti?

    It's already got paper clips, elastic bands and wire connected to the interweb.


    Not sure there's any more room for a robot - to start clunking away on the keyboard - particularly as the T can be a bit temperamental at times.


    Stteve
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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post



      Anyway, how to I have a shot on this AI on my trusted Olivetti?

      It's already got paper clips, elastic bands and wire connected to the interweb.


      Not sure there's any more room for a robot - to start clunking away on the keyboard - particularly as the T can be a bit temperamental at times.


      Stteve
      I think if you have anything older than an Olivetti Lettera 22 it is not possible to get the signal.

      I have heard there's a couple across town that have a Smith-Corona that is picking up signals.

      If you get lucky and find one of those Apple I computers you can just look up chatGPT.
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  • Profile picture of the author Ngo Duc Doanh
    I tried using ChatGPT to create content on facebook, and wow.. really surprised
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  • Claude,

    It does have a Kennedyesque vibe to it - but it does "miss" the full persona.

    And as Dan himself might jokingly remark, it's not a "messy" crammed to the ceiling Ad - with handwritten notes all over it...


    When you have taken 10,000 hours to write your book and eons of experience and expertise to be able to - I think the Ad should be in your own voice.

    And it won't startle the reader - when they read the esteemed words which don't differ from the style of Ad that persuaded them to buy.


    Your book - which I greatly enjoyed (bought it yonks ago) is very friendly and colloquial - and yes has dozens of very effective and astonishingly workable selling tactics and true techniques.


    So I would make the Ad much more "conversational" - just like the book is.


    The other one "thing" I would do - right off the bat - is handle the salespersons biggest objection -

    "Don't care that we are glancing at the amazon page promoting the book - don't care if it's brilliant, don't care that it'll dramatically increase our sales - we never, ever, ever buy books that would teach us how to sell"

    Deal with this at the very onset - and kerbang - the sales should ratchet up.


    Steve
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Steve The Copywriter View Post


      The other one "thing" I would do - right off the bat - is handle the salespersons biggest objection -

      Don't care that we are glancing at the amazon page promoting the book - don't care if it's brilliant, don't care that it'll dramatically increase our sales - we never, ever, ever buy books that would teach us how to sell"

      Deal with this at the very onset - and kerbang - the sales should ratchet up.


      Steve
      I'm grappling with that. I really appreciate the freebie.
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  • Profile picture of the author Claude Whitacre
    Today I've been using Chat GPT to write subtitles for a new book that's almost done.

    I gave it my original subtitle, and told it to make ten rewrites. They aren't that much better, but there are pieces of them that are useful.

    They can also be used as pieces of tag lines or even Amazon ad descriptions. Useful stuff.
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  • Claude,

    The "objection" is a bit of a grapple.

    Because it doesn't make any sense.

    Why wouldn't a salesperson want top notch, ethical, techniques that will scoop up shedfulls of sales - power up their income - have delighted customers - making the whole vocation so much easier.


    Here are a few "thoughts" - uttered from the possible AI algorithms of salespeople.


    "It seems like a lot of extra work... we don't do extra "work" - not worth it - just keep knocking on doors - that's the only way - selling is hard enough without trying to remember 101 so called tactics - and how to use whichever one at whatever time"

    "Yea, all that graft, wading through a book, like all the others - clever spiel - promising the earth - with no real evidence it'll make a jot of difference - if it ain't easy - we ain't doing it"

    "I once read a sales book - I couldn't possibly apply the so called techniques - they were way too "hard sell," and so terribly "manipulative." I'm not press ganging anyone for 18 hours trying to force them to buy"

    "I too read a hyped up "super sales" book - it was all contrived theory and never worked in the real world"

    "And me - I read one - and the punters...I mean customers - would see through exactly what I was "trying" to do and either laugh their heads off with derision, or rage with anger - and throw me out the door if I said any of the stuff mentioned"

    "I've been in selling since time and immemorial - there's nought I don't already know"

    "(quivers") I would very much like to "discover" how my sales can improve - but I'm too timid and not one of those alpha types - so I won't be able to apply any of it"

    "I'm also a bit nervous - that none of the stuff will work for me - none of it ever has, and I'll just feel "rejected" again - I get more than enough of that when I go out "selling"



    By no means impossible to contend with - more like a diplomatic "negotiation" with the false "fixed" emotions.

    And certainly these objections don't apply to your books,

    But...

    They need to be seen to be "understood" - soothed out - and re-aligned.


    Steve
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  • Profile picture of the author Kay King
    A bit off the thread topic - but interesting. ChatCPT did a good job on the sales copy...I think it could very useful in writing ad copy as well.


    On the other hand - we're seeing it used on this forum by new members...and it stands out like a sore thumb. I'm surprised at how easy it is to spot AI posts. I had thought this would be a problem on forums but there is an 'informational/structural sameness' that sets those posts apart.


    Strange, isn't it? The race is on - between AI development and development of bots,etc that identify text as AI. Fun and games, kids
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  • In my onwarding years - I've found it to be true.

    There really is nothing "new" - under the sun.

    Just variations, adjustments, sometimes improvements and advancements.

    Some things made much worse - others made much better.


    AI copy - may at times be dreadful - sometimes good - or could evolve into being excellento.


    But to me - it's just a much faster version than the "cut and paste" sales letter copy - that hit the copywriting roads over 20 plus years ago.


    Many of those "products" weren't bad.

    I just preferred to write the copy myself.


    Steve


    P.S. I'll never know if cut and paste copy would have done better.

    But somehow I would have felt I was "cheating" the clients if I just pasted up the "formula from the book" words.

    Same with AI - "Thank you ever so so much for the fee and royalty agreement Mr/Mrs Client - now I'll just leg it back to the copywriters attic and fire up the algorithms"


    But if it turns out that AI becomes far, far superior than anything a copywriter could ever muster up...

    I'll have to be carted off to a desk - and write my autobiography - "Life as a Copywriter in the Old Days"

    Or get AI to do it.
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  • Profile picture of the author max5ty
    The biggest struggle I ever had, or still do if I'm writing something, is what tone of voice I need to use.

    It can make or break anything.

    Every big company has a tone of voice guide. You can look up Starbucks online for example and read what tone of voice they want to portray in different circumstances.

    A wild example is if we took a hamburger and wanted to advertise it:

    Could we say: "Always Fresh"

    ehhh maybe but it really doesn't speak to the customer in a way they start having their own conversation in their head.

    "Fills you up" nah, still just a statement that doesn't lead to an internal conversation.

    "Where's the beef?" Much better. Now the customer actually stops and has a conversation in their head.

    I haven't seen AI yet be able to properly nail the tone of voice...basically because it won't suggest a tone of voice but only repeats one that you ask it to.

    I think AI is useful for rewriting things, as has been talked about...but I think it lacks in the initial stage of creating concepts based on factors that are important.

    And I agree most AI output is very bland and creates no emotion.

    But, based on most of the stuff that's out there, it is more interesting. But most of the stuff out there doesn't matter because it gets no results anyways.

    Myself, and we all have different ideas...

    in Claudes situation...I think I would do a brief impactful statement and then have 3 outstanding testimonials and then maybe a wrap-up statement.

    But, I'm more of a quick-to-the-point type of person that doesn't believe it takes paragraphs of persuasion to get someone to buy. Just my opinion, and I'm sure it's not the only opinion that matters.
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  • Max,

    I agree - so I do.

    But one thing about AI is it's somewhat ironic "honesty."

    "Artificial"

    Which could be interrupted as "Not the real thing."


    Moving on....

    Your idea about Claude using Testimonials - would be an ideal way of handling the "objections" that I waffled on about earlier in #21.

    (thankfully my copy ethics didn't force me to re - edit the post and say "Claude, you could use testimonials to eliminate these objections before Max mentions them in post #25!")


    We'll see what he thinks about testifying.


    Steve
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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post

      Max,

      I agree - so I do.

      But one thing about AI is it's somewhat ironic "honesty."

      "Artificial"

      Which could be interrupted as "Not the real thing."


      Moving on....

      Your idea about Claude using Testimonials - would be an ideal way of handling the "objections" that I waffled on about earlier in post #21.

      We'll see what he thinks...


      Steve
      A good testimonial can take the place of pages of drivel.

      I'm not sure what the requirements are on Amazon since I've never sold a book there though.

      But, I love good testimonials and I love a good story. They are worth more than their weight in gold.

      There was a testimonial used in an ad that pretty much summarized more than anyone could say in paragraphs of persuasion...

      Pretty much said: The whole apartment building was on fire and I slept through it all...

      was for a mattress company explaining how soundly someone would sleep on their mattresses.

      That testimonial said more in a couple of sentences than any writer could have said in a long drawn-out piece.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Steve The Copywriter View Post


      Your idea about Claude using Testimonials - would be an ideal way of handling the "objections" that I waffled on about earlier in #21.

      (thankfully my copy ethics didn't force me to re - edit the post and say "Claude, you could use testimonials to eliminate these objections before Max mentions them in post #25!")


      We'll see what he thinks about testifying.


      Steve
      Damn it!

      When you told me about "Don't care that we are glancing at the amazon page promoting the book - don't care if it's brilliant, don't care that it'll dramatically increase our sales - we never, ever, ever buy books that would teach us how to sell"......my first thought was..

      "Why would anyone ever say that?"

      And then you generously gave me several examples of the argument happening in their head.

      And then I was thinking "How the heck would I answer those concerns in copy?"

      Testimonials....of course. The reader states their objection and then answers their own objection. (with a little assistance from me).

      Thank you and Max for that gem.


      By the way, some of those arguments are almost word for word real arguments I've heard in sales training. I had forgotten that there are people that think that way.
      Originally Posted by max5ty View Post

      A good testimonial can take the place of pages of drivel.
      Drivel? Drivel?!

      Balderdash, I say!

      I prefer Sophistry.
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      • Profile picture of the author max5ty
        Originally Posted by Claude Whitacre View Post

        Thank you and Max for that gem.


        Drivel? Drivel?!

        Balderdash, I say!

        I prefer Sophistry.
        I prefer "jargon monoxide"

        The poor reader has already passed on before they ever make it to the end
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  • Tellya, even if'n ima flash muh boobies publicly tamara, no way I enjoyin' no kinda FLAYSHIN'-CENTRIC enhancement scenarios mean

    1) I trip ovah real regulah (speshly while shoppin' for zucchini in the mall)
    2) I the least likely to be thrown outta the airplane bcs I look the most potentially airborne
    3) I prove -- to death -- how a SHARK ATTACK is only evah the worst possible scenario if'n you live in a beach areah an' don't be precisely the gal whose tits gonna 'splode fronta her eyes an' blind out her brain from the chemickyool splatfire.

    So ima stickin' one in here for feel of hoomanity 'pon feel of hoomanity.

    (Play eithah a doomladen movie score chord now ... or jus' kiss up an' dance ...)

    DOES THAT INCLUDE GALS WITH SQUIDOS, O PRINCESS?
    GALS WHO CAN THROW THEIR ACTUAL INDESCRIBABLES OVER THEIR SHOULDERS AS THEY STREAK SURELY ON?
    THE GALS FOR WHOM THE TERM "NAVEL TO NIPPLE" DESCRIBES NOT A CYCLIC AND INEVITIBLE REALITY OF EXISTENCE BUT KINDA yeah i can get botha 'em in the one hole eating breakfast if i squish 'em right with my elbows?


    As your natchrl princess,
    replete with almost exquisite repleteness,
    gotta tellya I favorin' always the persnl touch.

    An' my daily showah scenario don't favor

    1) I look down, an' it ain't me.
    2) My annyool bodily cleasin' stuffs bill.
    3) I cain't actschwlly get in the frickin' showah.

    That is why I forevah cool to remain perky as I zam.

    Bcs I believe in joociest flavah ...

    Nourishment, smoochie, possibly even the right kinda biscuits.

    An ' I figure sincerity is a dish best served kissed.

    Can AI do this?

    AI cain't nevah do this.

    At its pinnacle it is only 100% abject slavery.

    Bcs ... what happens 10 ... mebbe twenny ... years from now, when AI stuffs input more than they sucked?

    Gotta figure they be waitin' for instructions from sum kinda smart fukr gonna get 'em a life, I guess.

    Less'n they stuck in noplacespayuss forevah, like perfect statues & then kinda EARTHQUAKE.

    (Certain replication in an uncertain Caahsmaahs: what a ****in' bummer!)

    Always we figurin' broot powah of robots aheada natchrly exotic next hooman evolvostuffs (incloodin' their mountains).

    Don'tchya know how we all root so always for our own?

    The eye evolves to witness all it sees,

    & nuthin' cain't nevah introspect is doomed.

    Less'n nowan 'spectin' nuthin' else, yanno?

    What is spussifickly intrestin' rn is how an upsurge in spewsplurge of AI-generatin' stuffs gonna win you friends an' inflooence even alla their goddamn pets is remarkably coincident with demand for makin' stuff said stuffs say palatable to actschwl hoomans.

    Hey, but I use hullecktrick toothbrush to schwazzy up muh teeth, so what I actschly gotta say 'bout nuthin'?
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  • It's fair to say that none of us are concerned about AI.

    Give it 5 - 27 generations and it might evolve into wonderment.


    But worry not...

    We can fuse it completely by giving it - the Princess's Post 28.


    It'll never be able to handle the two "subjects" she discussed.


    Steve


    P.S. note to self - Steve, that has got to be the first (and last time) - you have every called them "subjects".
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    • Profile picture of the author GordonJ
      The "next" generation is at the ready, AI emojis, their own language nuances, street talk, and having grown up with tech, having cells and computers since tykes, THEY will embrace AI and I guarantee creativity will be at a minimum, and unnecessary.

      Within a decade, there will be another pig in a python, all tech savvy, TikTok, Ytubers, Whatsapp chatterboxes, and AI is another dream come true for them. To not have to think too much, I again GUARANTEE it will be totally embraced.

      GordonJ


      Originally Posted by Steve The Copywriter View Post

      It's fair to say that none of us are concerned about AI.

      Give it 5 - 27 generations and it might evolve into wonderment.


      But worry not...

      We can fuse it completely by giving it - the Princess's Post 28.


      It'll never be able to handle the two "subjects" she discussed.


      Steve


      P.S. note to self - Steve, that has got to be the first (and last time) - you have every called them "subjects".
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  • One reason why Phenomenal Postcards can work so well.

    They give the reader a fighting chance...


    Steve
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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post

      One reason why Phenomenal Postcards can work so well.

      If gives the reader a fighting chance...


      Steve
      They say so much in so few words...

      but then again they don't let the professionalism of the word experts shine through because they don't allow them to go on and on for pages to show how much they know about being able to sell...

      It takes a lot of professionalism to say what needs to be said in just a few words.

      I'm tired of "copywriters" that think it's important for them to be recognized...when what is important is for the customer to be recognized and sell a ton of product.

      I love postcards because they sell a load of stuff.

      You are good at postcards because you know how to say what needs to be said in a few sentences...

      takes a lot of experience to be able to do that.
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  • So true how bleeping difficult it is to say stuff with less words

    Been trying all afternoon to "edit down" a Postcard (at the moment it would fill a dozen plus 7).

    Agonising to strike out what I feel is absolutely vital, persuasive copy.


    But I have a potent cure when I'm rabbiting on...into space that isn't there.

    Turn off the computer?

    No.


    But that answer is nearly right.

    Because...

    I stop waffling and ...

    Ask Questions (short and succinct - to compel the prospect to talk themselves into buying).


    Does anyone else feel this could work?


    Steve


    P.S. Or is it just me (sobs)?
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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post

      Agonising to strike out what I feel is absolutely vital, persuasive copy.


      But I have a potent cure when I'm rabbiting on...into space that isn't there.

      Turn off the computer?

      No.


      But that answer is nearly right.

      Because...

      I stop waffling and ...

      Ask Questions (short and succinct - to compel the prospect to talk themselves into buying).


      Does anyone else feel this could work?


      Steve


      P.S. Or is it just me (sobs)?
      If all else fails, put a bullet hole graphic on the front with the headline "sorry we missed you"

      probably will get attention.

      Might also work on relatives next Christmas now that I think about it.
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    • Originally Posted by Steve The Copywriter View Post

      Agonising to strike out what I feel is absolutely vital, persuasive copy.
      Anywan hearda SHOCKEM'S HAZER?

      Gaht that light in your eyes, you cain't see nuthin' else, tellya.

      Course, when you writin' out, you don't always see the evident clarity of the beam as it plays out 'cross the planet, touchin' 'pon all who witness its ass like it was beamin' out speshly for them.

      Such is definition.

      An' I would always wanna strike out in that direction.

      Bcs yanno, even perfection is jus' one of many options.

      You can always pull back an' finesse.

      An' the truth of this goes way beyond mere SMUT.

      Mebbe we jus' gotta stride out to strike on up.

      Then decide, bcs so many ways to go.

      Ima don my strikestahosen now.


      If'n you don't hear from Moi anytime soon, it is eithah bcs I enjoyin' musself way too much or I exploded bcs I couldn't pee for a month an' burst.
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  • Profile picture of the author Claude Whitacre
    Guys; I just wrote this in the "From the author" section on my Amazon sales page (for all my books)
    _____

    My Friend;

    I've never met you, but I think I may know something about you. Ask yourself if some of this feels familiar....

    You've been in sales for a while, but your sales are not coming as fast as you like.
    You make appointments, and the prospect doesn't show, or calls with a "Last minute emergency".

    You show them great value. Your brand is one of the best, but you still hear "We need to think it over" and "Call us next month" far too often to be coincidence. And even when they asked you to call them back, they don't take your call...or act like you're bothering them.

    And what drives you crazy aren't the ones you miss by a mile, but the close ones. You seem to get more than your share of sales you almost made.

    You know there are people in your business that are doing really well, but you aren't exactly sure what they are doing...that you are not.

    Some days you go home with nothing to show for the day. And your manager...or worse yet, a loved one, tries to comfort you by saying "Selling is a numbers game" or "You'll get the next one"....when you were so close to closing the last one.

    Any of this feel close to home?

    And some days....maybe more than you want to admit, you feel like just not seeing a single prospect at all.

    But you didn't quit. And that's why I wrote this book for You.

    Let me help you with the tools you need to take the next leap up in your sales journey.
    Get your copy today and let's take the next leap together.

    Claude

    ________

    Yes? No?
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  • Claude,

    An excellent view of the salespersons dilemma's.

    Aka - the "Problems"


    But it always helps to give another resounding resume of -

    The "Solutions"


    Yes, I know you've expertly expressed all these at the top of the Ad.


    But the mere action of scrolling up or down can lead many to an unfortunate state of amnesia (they've forgotten what they read). Or the impact has diminished.


    Yes, this can happen in just a few moments.


    No matter how powerfully it was written.


    So you need to re-ignite and remind them - with a scintillating summary - of the 40 year tested and conclusively proven, easy to apply, customer appreciative - "selling tools" - that make the "problems" flee to the hills - never to return.


    As you know - we have to expertly explain to the customer - from their viewpoint - that we really do have exactly what they need and want (even when it is soooo obvious).


    But maybe because they have been "let down" countless times, it could be human inertia, might be they feel too pressured - or any other reason not to spend.


    It can take a couple of emphatic shots before they have the "Eureka!" moment - and fully realise you actually do have what they crave for - and are delighted to buy.


    You've seen all this 27,109 times squared when selling in person.

    It's even more so in print!



    Steve
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  • Profile picture of the author SARubin
    Originally Posted by Claude Whitacre View Post

    Guys; I just wrote this in the "From the author" section on my Amazon sales page (for all my books)
    _____

    My Friend;

    I've never met you, but I think I may know something about you. Ask yourself if some of this feels familiar....

    You've been in sales for a while, but your sales are not coming as fast as you like.
    You make appointments, and the prospect doesn't show, or calls with a "Last minute emergency".

    You show them great value. Your brand is one of the best, but you still hear "We need to think it over" and "Call us next month" far too often to be coincidence. And even when they asked you to call them back, they don't take your call...or act like you're bothering them.

    And what drives you crazy aren't the ones you miss by a mile, but the close ones. You seem to get more than your share of sales you almost made.

    You know there are people in your business that are doing really well, but you aren't exactly sure what they are doing...that you are not.

    Some days you go home with nothing to show for the day. And your manager...or worse yet, a loved one, tries to comfort you by saying "Selling is a numbers game" or "You'll get the next one"....when you were so close to closing the last one.

    Any of this feel close to home?

    And some days....maybe more than you want to admit, you feel like just not seeing a single prospect at all.

    But you didn't quit. And that's why I wrote this book for You.

    Let me help you with the tools you need to take the next leap up in your sales journey.
    Get your copy today and let's take the next leap together.

    Claude

    ________

    Yes? No?
    I like it, Claude. It's personal, and personable. Right up to the close...

    ...but then it peters out just before the sale is made.

    I whole wholeheartedly agree with Steve the copywriter. You show great empathy with any salesperson looking for a solution to a dilemma. And now we just need to present the solution to show them you're the one who can help them. Throw in a couple of proof elements, for anyone sitting on the fence, and I can see that "buy now" button getting a lot more clicks.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by SARubin View Post

      I like it, Claude. It's personal, and personable. Right up to the close...

      ...but then it peters out just before the sale is made.

      I whole wholeheartedly agree with Steve the copywriter. You show great empathy with any salesperson looking for a solution to a dilemma. And now we just need to present the solution to show them you're the one who can help them. Throw in a couple of proof elements, for anyone sitting on the fence, and I can see that "buy now" button getting a lot more clicks.
      I added this at the end..
      ____


      But you didn't quit. And that's why I wrote this book for you.

      Every closing technique, every script, and every resource you need to skyrocket your sales results is included in One Call Closing. It's more than just a book, it's a complete training course dedicated to one goal - getting you more sales.

      Stop sifting through endless sales books for a few flakes of gold. Get One Call Closing today and start closing 80% or more of your sales, starting with your next sales call.

      Let me help you with the tools you need to take the next leap up in your sales journey.
      Get your copy today and let's take that next leap together.

      Claude

      ____

      More?
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      • Profile picture of the author SARubin
        Originally Posted by Claude Whitacre View Post

        I added this at the end..
        ____


        But you didn't quit. And that's why I wrote this book for you.

        Every closing technique, every script, and every resource you need to skyrocket your sales results is included in One Call Closing. It's more than just a book, it's a complete training course dedicated to one goal - getting you more sales.

        Stop sifting through endless sales books for a few flakes of gold. Get One Call Closing today and start closing 80% or more of your sales, starting with your next sales call.

        Let me help you with the tools you need to take the next leap up in your sales journey.
        Get your copy today and let's take that next leap together.

        Claude

        ____

        More?

        Yeah, it's starting to fill in a bit. Although it looks like you just copied the last part from your book description, and pasted it to the end of the "from the author" section? (That might come across as a bit lazy to anyone who reads the whole page. I'd probably change a few words around just to mix it up a bit).

        As far as "More"? There can always be more, or different. That's why different copywriters, with different styles, can all be successful.

        Yes there are timeless fundamental principles that go into all good sales, no matter the medium, and that includes sales copy. But sales copy can also be seen as an evolving life force that needs to move with the market.

        Of course you already know this because you're Claude Frickin Whitacre, Master Salesman. And most of the other experienced marketers here already know it too. But for any newbies reading this thread it's something to keep in mind.

        I'm looking at your live Amazon page right now Claude, and my first thought in the "from the author " section is maybe we could add a touch more credibility to it. Just for anyone who doesn't already know how awesome you are.

        I personally would hold back from too much sales speak because you already have that in the book description, and the bulk of your "from the author" section is written in a more conversational style (like you're just empathizing / talking to a friend)

        Of course your conversational style has a timeless quality to it, and that's why I couldn't write your copy for you "off the cuff' because I'd need time to study you before I could write in your voice. But maybe I can squeeze a lemon for you to get the creative juice flowing, and you can add your own sugar to make lemonade.

        Keep in mind it's 6AM on Saturday and my brain is a little foggy, but maybe we could start with an agreement statement (something that's obviously true) , then toss in a little credibility without sounding like we're bragging too much, and finish with some subtly implied social proof ?

        Something like...



        And some days....maybe more than you want to admit, you feel like just not seeing a single prospect at all.

        But you didn't quit. That's why you're here right now reading this message. Because you know there's something Master Closers do differently from average sales people, to close more sales.

        And you're right, we do. That's why I wrote this book for you.

        After more than 40 years as a master salesman I've developed a system for closing 80% of all sales calls, and I've distilled it down to an easy to follow process that takes all the guess work out of closing every prospect that's closable.

        Every closing technique, every script, and every resource you need to skyrocket your sales results is included in "One Call Closing." It's more than just a book, it's a complete training course dedicated to one goal - getting you more sales.

        And believe me, if you get even half the results as the other sales professionals who've applied these techniques, the only regret you'll have is that you didn't buy this book a year ago.



        Or something like that (in your own voice, and lovable style)

        On a side note: Maybe you can even run it through the chatgpt (since this is a thread about chatgpt) to see if it can add anything to it? I'd be curious to see what it comes up with.




        Originally Posted by DWolfe View Post

        What might work in a case like Claude's? The Ai would help someone improve that already has decent copywriting skills. Someone that does not have copywriting skills or just trying to fake it and make it, is just going to fail. I can see where it will help a decent intermediate or advanced copywriter.
        Yeah, I've been playing around with the chat gpt thing for a while, and I'm convinced that it has a place (or maybe I've just convinced myself that I should be convinced?)
        I've tried different prompts, and fed it different starter copy (sales copy and article copy), but I always find myself editing around 50% of it, to not only fit the market, but also to make it sound like a human wrote it.

        So far the best use I've found for it is pumping out quick drafts and helping me break through writers block (the white page of death). Like Newtons law of inertia where an object in motion more easily stays in motion, just the process of getting something on the page, and the physical act of editing, often gets the gears turning.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by SARubin View Post

          Yeah, it's starting to fill in a bit. Although it looks like you just copied the last part from your book description, and pasted it to the end of the "from the author" section? .
          Pretty much.

          Originally Posted by SARubin View Post

          Something like...



          And some days....maybe more than you want to admit, you feel like just not seeing a single prospect at all.

          But you didn't quit. That's why you're here right now reading this message. Because you know there's something Master Closers do differently from average sales people, to close more sales.

          And you're right, we do. That's why I wrote this book for you.


          After more than 40 years as a master salesman I've developed a system for closing 80% of all sales calls, and I've distilled it down to an easy to follow process that takes all the guess work out of closing every prospect that's closable.

          Every closing technique, every script, and every resource you need to skyrocket your sales results is included in "One Call Closing." It's more than just a book, it's a complete training course dedicated to one goal - getting you more sales.


          And believe me, if you get even half the results as the other sales professionals who've applied these techniques, the only regret you'll have is that you didn't buy this book a year ago..

          Quite beautiful, my Friend. I think I'll use it as is....

          Except "Master Salesman" will be aggravating to any salesman worth their salt. Would you call yourself a Master Copywriter when talking to a group of other copywriters?
          I could easily be wrong. It's just a first impression.






          Originally Posted by SARubin View Post

          On a side note: Maybe you can even run it through the chatgpt (since this is a thread about chatgpt) to see if it can add anything to it? I'd be curious to see what it comes up with.
          .
          Here it is...

          As a sales professional, there may be days where you feel like you're not making any progress, despite your best efforts. But the fact that you're reading this message is a testament to your determination and drive to succeed.

          You know that successful salespeople have a certain edge, a secret to closing more sales. And you're correct - there is a difference between the Master Closers and average salespeople.

          With over 40 years of experience as a master salesman, I have perfected a system for closing 80% of all sales calls. This system is now distilled into a straightforward and practical process, designed to eliminate the guesswork and help you close every potential sale.

          In "One Call Closing," I have compiled every technique, script, and resource you need to transform your sales results. This book is more than just a guide - it's a comprehensive training course dedicated to one goal: increasing your sales.

          If you follow the methods outlined in this book and achieve just half the results that other sales professionals have, your only regret will be that you didn't discover this book sooner.
          ______

          Damn. It's about as well done as your own effort...which makes sense because it started with strong copy. I may use parts of it. Maybe a little in my description.

          You've been more than helpful.

          Added a tad later;

          I compared three versions. Mine, yours and the Chat version of yours. The Chat version is really good, but yours sounds more like me, and more like a real person is saying it. I really appreciate it.
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          • Profile picture of the author SARubin
            Originally Posted by Claude Whitacre View Post

            Quite beautiful, my Friend. I think I'll use it as is....

            Except "Master Salesman" will be aggravating to any salesman worth their salt. Would you call yourself a Master Copywriter when talking to a group of other copywriters?
            I could easily be wrong. It's just a first impression.
            Yeah, you're right. After revisiting the copy, I would edit out the braggadocio.

            I guess I threw that in there to flatter you. But I forgot that I wasn't writing it for you, I was writing it for your customers.

            A 3rd party calling you a master salesman might come across as a flattering endorsement, of sorts, but if I heard anyone calling themselves a "Master" my first impression would be "me thinks their ego doth inflates too much" and it would be a turn-off.

            Although your comment did just remind me of a joke I recently heard...

            QUESTION: How many master copywriters does it take to write a winning sales piece?

            ANSWER: It takes six. One to write it, and 5 to stand around with their arms crossed in front of their chest talking about how they could write it better.


            Bada Bing


            Originally Posted by Claude Whitacre View Post

            The Chat version is really good, but yours sounds more like me, and more like a real person is saying it.
            Why thank you Claude. Coming from you that's extremely high praise. I was trying to bring your voice into it as best as I could on short notice, and to hear you say I even got close, well, I consider that a win.
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          • Profile picture of the author Kay King
            Read a headline today about AI buying rights to 'famous voices'....so many applications for AI....wonder if we'll reach the point where there will be disclaimers required....


            "This (ad/book/lecture/commentary) created by Artificial Intelligence".


            Wonder if we'll get to the point where Artificial Intelligence will be the only smarts we know how to use....
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            One secret to happiness is to let every situation be
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          • Profile picture of the author Kay King
            The WF just launched a new section....gonna love this one! It's not in the drop down menu yet but can find it through the index page.



            https://www.warriorforum.com/artifical-intelligence/
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            • Profile picture of the author max5ty
              Originally Posted by Kay King View Post

              The WF just launched a new section....gonna love this one! It's not in the drop down menu yet but can find it through the index page.



              https://www.warriorforum.com/artifical-intelligence/
              Great idea.

              Probably will become one of the busiest sections in the forum.
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          • Profile picture of the author Claude Whitacre
            Well, after all these changes to my book description and Amazon sales page...my sales have been...

            About the same as before. Which means either;
            1) My sales page copy wasn't that much less effective before...or
            2) Many book buyers don't read the whole sales page....

            I strongly suspect there are other factors that matter far more.

            For example, in 2013, the books were just published. That year, I sold nearly 10,000 copies (in total of all the titles).

            The total went down gradually, to about 1,200 copies a year.

            There was a big boost in sales in 2017.

            The reason (I think) that 2013 was such a good year for these books, was that I was speaking on a heavy schedule. And I think many of the people in the audience that bought my courses, also bought my books...as well as the ones who didn't buy my courses. And....the books were new, and Amazon like new books.

            And in 2017 I started selling my local online marketing service, and do I did quite a lot of interviews....and I noticed a bump in book sales after each interview.

            What I've learned here is that I should update and republish my books (so the publishing date is current), and also do plenty of interviews, mostly podcasts.

            Also, I noticed that years ago, my Amazon PPC sales were much higher and much more profitable.

            After I expand and update me books, I'll know if that's a big factor in the Amazon Advertising.
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            • Originally Posted by Claude Whitacre View Post


              What I've learned here is that I should update and republish my books (so the publishing date is current), and also do plenty of interviews, mostly podcasts.
              Refresh. Replenish. Revise.

              Stayin' relevant is kinda wise.
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          • Profile picture of the author Claude Whitacre
            Just a heads up...

            I see that my one book that this thread is about....sold 70% more copies last month, than the previous month.

            I attribute that all to the help I received on this thread.

            Thanks Guys.
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  • Claude,

    Yes, there is always "More" (well, you would expect a copywriter to say this!).


    More Specifics

    More Why's

    More What's


    Non hype Power Words before - "book", "every closing technique", "every script", "complete training course", "more sales", "tools" and "leap"

    Should help.

    Although I wouldn't say "Training Course" to a salesperson - most will scarper faster than a march hare.

    Maybe something along the lines of - "Instant Expertise" - " Easily Applied Advanced Knowledge" - "Immediate Success Sequence" - "Constant Sales/Delighted Customers"


    Also - think how much you enjoyed writing a "few flakes of gold" to describe lesser books.

    And be in a "controlled" state of deliriousness - which automatically transfers to the prospects - when you describe yours.



    Steve
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Steve The Copywriter View Post

      Claude,

      Yes, there is always "More" (well, you would expect a copywriter to say this!).


      More Specifics

      More Why's

      More What's


      Non hype Power Words before - "book", "every closing technique", "every script", "complete training course", "more sales", "tools" and "leap"

      Should help.

      Although I wouldn't say "Training Course" to a salesperson - most will scarper faster than a march hare.

      Maybe something along the lines of - "Instant Expertise" - " Easily Applied Advanced Knowledge" - "Immediate Success Sequence" - "Constant Sales/Delighted Customers"

      You'll salivate over every tested and proven closing technique, every persuasive script, and every hard won resource you need to skyrocket your sales results included in One Call Closing. It's more than just a simple book, it's a completely packed sales toolbox dedicated to one goal - getting you more sales now.

      Stop sifting through endless sales books for a few flakes of gold. Get One Call Closing today and start closing 80% or more of your sales, starting with your very next sales call.

      Let me help you with the essential tools you need to take the next well earned leap up in your sales journey.

      Get your copy today and let's take that next leap together.

      Claude

      _____

      Too much?

      Instead of Salivate over..how about Your eyes will widen discovering every.

      Instead of Persuasive script...how about compelling script?
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  • Profile picture of the author DABK
    Seems AI, right now, is good a reshuffling... lacks imagination. It has a great store of info, anecdotes, stories but does not know what makes something interesting to a reader or the imagination to see a connection between some idea and another or an anecdote.


    Overall, it does not seem to get the goal of a piece.


    So, if you give it good stuff to work with, like Claude did, it does well... or, at least well enough that a user doesn't have to do much with its output.


    The problem, from the point of view of someone like me, is that you have to give it good input to get good or really good output. If I bothered to create the good input, I no longer need it to create me good output and I would bother to create the really good input on my own.


    I ran some tests, asking it to write me how to pick a good plumber, a 1500 short story in the style of Italo Calvino's Invisible Cities about a boy who's just discovered his parents are debating divorce, gave it a prompt for mortgages (really detailed and lots of info), some more such stuff.


    The results were bland and not useful, except the first one, best plumber. It gave me a 250-word article that covers the basics quite well and ready to use. So, if I wanted best plumber for city A, best plumber for city B, best plumber for city C, it would produce usable (and different enough content, that with little work) I could use to have a page for Best Plumber for each city.



    So, since it has the function to generate a chat again, I fear that his is the new, albeit, glorified, article spinner as far as most internet marketers/ SEO people are concerned.

    Added a couple of days later: politicians and people in the misinformation-scarying people will also use it extensively. I think.
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  • Yes, maybe you don't want the good people salivating over your book - it may become difficult to read with all the slobber.

    And It might cause a mild electric shock if they drool over a kindle machine.


    Other options could be -

    "You'll be exhilarated when...."

    "Without any doubt, you'll realise - AT LAST you've found all those "hidden" sales secrets..."

    "You'll discover that you really have found all the RIGHT tested, proven, easy to apply, customer friendly answers..."


    Think of all the metaphors or analogies you prefer.


    Steve


    P.S. There is nothing wrong with "leap" - (but often you leap out of the way of something) - or lets remind them where they are "leaping" to - and why they are "leaping" forward to pressing the buy button.

    For some reason I thought of "An easy but so powerful sprint to constant sales success - you get it all in this one book"
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  • I can't get around the fact - most salespeople repel, reject, refuse and leg it faster than a greyhound out of trap one - rather than studying the art of selling.


    Why? - dozens of reasons - and a team of eminent psychologists will have to explain.


    But the simple answer is - the majority of salespeople "fall" into selling - usually not out of a willing choice or a desired career. But because it was a job that was readily available.

    Maybe the big "promises" of colossal incomes tempted them - added to the "Yea, start tomorrow."

    Turnover of sales staff is frequently high, churn in, fling out. The ones that stay often only make enough to get by, never believing they could get into the big time.

    They know others can - but don't believe they can.

    Just to add to the dejection - salespeople are usually universally despised!

    The kudos in selling is hard to find.

    Then the real kicker - the "rejection" factor - most salespeople are rejected more times in a week (if they make the calls) - than many people are in a lifetime.

    We've let ourselves be "conditioned" into believing rejection is awful, dreadful, humiliating, embarrassing and despairing...


    But it's easy to handle - here's a simple example (and yes, the numbers do go up and down).

    You have to make 20 calls to get a sale - and you earn $200.00.

    So each call earns you $.10.00.

    The math proves there is no rejection - but try explaining that to a dyed in the wool salesperson! (it'll be a bit of a struggle before they "get it").

    btw - when you think about it - this type of "equation" can be adapted and applied to just about every aspect of life.


    Most sales books are bought by "professional buyers" - so they know what salespeople will try and do.


    There are of course professional salespeople who (like Claude) seek, search and devour everything about "selling" - to even further elevate their knowledge, expertise and income. To them selling is their true destiny.


    And those good people who fortuitously find themselves looking at Claude's book just need a -"Why this is a great book" - type nudge and will automatically buy it - no great effort required (they frequently scan through amazon always looking for further enlightenment).


    So my ideas on the copy are aimed at the majority of other salespeople who -


    Are "perching precariously on the fence" - desperately trying to avoid making a decision - as to whether they should "torture" themselves into not only buying a sales book -

    But then going through the "agony" of deciding if they'll actually read it. Because they feel in their bones - it's extremely unlikely to have anything worthwhile in it. To them it's going to be even more hyped up nonsense. And impossible to apply.


    Again, they hate with a passion the very idea of learning how to sell (too much work and effort, and everything they supposedly have tried - from their view didn't make a jot of difference - or they just couldn't do it - because it was too manipulative and aggressive).


    But they have at least tentatively looked at amazon to see - but then usually ignore what might be "helpful". And lo and behold they are on Claude's page.


    So the copy must gently tell them what a great action they've taken (having a look).

    Proving that everything they could possibly need to be consistently successful is in the book (in ways that differentiate it from everything else they have come across and vehemently dislike - so they CAN'T say, "Just the typical old spiel with the same false promises - nothing to convince me to buy here.")

    And nothing in the book will antagonise anyone - in fact all the tactics and techniques are specifically designed and are absolutely "customer appreciative."

    And it's all so "easy" to apply - within minutes - not weeks, months and years of anguish.


    The "other" objections they may have - as mentioned in Posts above - will be fully handled in the testimonials.

    ("Blimey", says the prospect, "Other salespeople just like have done extremely well, and are are still going strong, without the nightmare situations - and it's not the "author" saying this - it's the actual, genuine people - wow").


    All this I hope will help generate the sales that are usually extraordinarily difficult to get.


    Steve


    P.S. So why bother with these "difficult" prospects?

    Because there's a limit to the professional buyers and professional salespeople - and there are countless other sales that are possible from "lesser" salespeople - who will greatly benefit from the right material.

    But it does take a lot more effort.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Steve The Copywriter View Post

      The ones that stay often only make enough to get by, never believing they could get into the big time.

      They know others can - but don't believe they can.

      Just to add to the dejection - salespeople are usually universally despised!

      The kudos in selling is hard to find..
      Salespeople are despised less than they think they are. It's the idea of selling...or being sold...that hurts more than the actual selling. Like anticipating a shot in the arm...always worse than the actual act.

      Salespeople as a group are despised, but as individuals, usually not....unless they are the slimy underbelly of the sales industry. Too many of those leeches out there.


      Originally Posted by Steve The Copywriter View Post

      Then the real kicker - the "rejection" factor - most salespeople are rejected more times in a week (if they make the calls) - than many people are in a lifetime.

      We've let ourselves be "conditioned" into believing rejection is awful, dreadful, humiliating, embarrassing and despairing...
      Rejection is exhausting.

      The way to solve that problem isn't to get used to rejection. The solution is to just not get rejected. There are ways to prospect where rejection is the exception.

      And there is a magical tipping point. If more than half the people call agree to see you, prospecting isn't so dreadful. And if more than half the people you see buy, selling isn't as exhausting.



      Originally Posted by Steve The Copywriter View Post

      But it's easy to handle - here's a simple example (and yes, the numbers do go up and down).

      You have to make 20 calls to get a sale - and you earn $200.00.

      So each call earns you $.10.00.

      The math proves there is no rejection - but try explaining that to a dyed in the wool salesperson! (it'll be a bit of a struggle before they "get it").

      btw - when you think about it - this type of "equation" can be adapted and applied to just about every aspect of life..
      My Friend;

      I've used that example in training, and thought about it in that same way. In fact, the book Anatomy Of A Successful Salesman by Art Mortell describes this from every angle. Certainly worth reading if your occupation involves selling at all.

      The problem with that math is that you still feel the rejection. Hearing "No" after asking if they like chocolate is way different than hearing "No" after a three hour sales presentation and closing session....when your throat is dry and it takes an effort just to drive home. In that moment, no amount of mental gymnastics helps. You still feel wounded.

      The solution isn't to get used to rejection (in fact, rejection never bothered me at all, other than wasting my time), but in selling a way that minimizes the rejections....because of who you are talking to, and how you approach them. The top 10% usually (and all the top 1%) are talking with people who treat them as advisors, no matter what their industry......and they almost exclusively work with referrals from rabid customers.


      Originally Posted by Steve The Copywriter View Post

      Again, they hate with a passion the very idea of learning how to sell (too much work and effort, and everything they supposedly have tried - from their view didn't make a jot of difference - or they just couldn't do it - because it was too manipulative and aggressive)..
      Exactly. The Polly Purehearts can't stand the idea of ever even suggesting the prospect buys. These are also the people in sales who insist they aren't in sales. This would also include just about anyone who actually isn't in sales. Most non-salespeople are terrified at the concept of selling.

      And the "grab them by the jugular and squeeze out a sale" group thinks they already know how to sell. And see any sales advice as part of a government plot to control their brain. These are the "Crush your number" guys that are cheering in the sales meetings because to them...it's Us VS Them.



      Originally Posted by Steve The Copywriter View Post

      Proving that everything they could possibly need to be consistently successful is in the book (in ways that differentiate it from everything else they have come across and vehemently dislike - so they CAN'T say, "Just the typical old spiel with the same false promises - nothing to convince me to buy here.").
      Yup. How am I different from these shysters? In a way that matches how they are thinking it to themselves. More work to do, but I feel I'm getting closer now.

      Originally Posted by Steve The Copywriter View Post

      And nothing in the book will antagonise anyone - in fact all the tactics and techniques are specifically designed and are absolutely "customer appreciative."

      And it's all so "easy" to apply - within minutes - not weeks, months and years of anguish.
      Maybe the two most important concerns. Salespeople are repelled by anything that sounds manipulative, needy, greedy, or sleazy, (I love the sound of needy, greedy, or sleazy)


      And it has to fit what they are doing right now, so it's almost instantly usable. (I think I may use that line).
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  • Profile picture of the author Claude Whitacre
    Steve and SARubin;

    I can't tell you how much I appreciate your help. The last few posts have given me plenty to digest and implement.
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  • Tamara is always a brand noo day.

    An' for Homo Sapes types (among whom you might wanna inclood yusself, less'n you wanna be mistaken for a RAT), I guess that means evolvin' along real smart with whatevah the Caahsmaahs throws at your ass.

    Remembah: we cain't rewind or reboot or revisit nuthin' less'n we fling usselves back into sum dim existence don't even gaht panties, let alone climate crisis.

    (I believe it is always sensible to pit your priorities to death in the form of mortal combat, even if'n it only a thought exercise. Tella, suicide notes cain't compare to las' words before you gonna die.)

    In my downhomesy way, I would wish always for touch on succor from rignly evident sources.

    Mebbe you all have memories fulla troothful & personal stuffs.

    You are 7.

    Or 13.

    Or 29.

    Or 55.

    So what touches you here?

    Convenient algorithms deliverin' what you already want are way diffrent from nuthin' seekin' to define yr very landscape of desiah.

    As I languish in muh apartment, all Princessly priverlidged, gotta figure I can summon shoes an' chocklits from outta the ethah.

    An' all kindsa cavort of enablin' wherewithal could collood sweetly with muh wishes.

    Tellya, anywan thinks I a monstah bettah watch out!

    Always, I will pulse out passion before I gotta edit out crap.

    An' that is the deal now with woids spin all AI.

    You wanna actschwooly use 'em, you gotta hire sum dumbass to de-unsincere 'em.

    As evolvin' homo sapes, we gotta put invasive automation its place.

    Else'n we enslaved more'n we freed on up.

    My exclamation marks, not yours:

    !!!!!!!

    Think of it this way:

    If'n it takes sum kinda writah type to figure hey this AI content is lackin' bcs XYZ 123 ABC, the **** hope for anywan else?

    Speshly imbeciles ain't gaht no frickin' cloo the **** they readin' anyways?

    Glories to mercies.

    Pathways to schwango.

    Templates to certainty.

    It is in the natyoore of faux-perfect replication to lack always the quality of SPARK.

    An' SPARKY is what keeps us all gowin'.

    Till'n we draw our Homo Drapes ovah the windows on our Homo Escapes all *dimit*.

    Disagree?

    K, go read back evrythin' you seen here so far.

    If'n you cain't tell a Claude from a Gordon from a Steve from a Rubester from a Max5ty, you a frickin' MORON.

    Even Alex Cohen can do this.

    How evident this be, in 2023.

    But what constitoots evidence in pertooity?

    Tellya, even as your natchrlly ditzbrain Princess, I ain't guaranteed to spew out this stuff forevah.

    I may discovah MONASTIC MUD WRESTLIN', an' be lost to the world of all current sensibility forevah.

    An' YOU ...

    hey, c'mon, who knows what may command yr intrest tamara.

    Soon as it does, it gonna be like you nevah existed far as today concerned.

    & yet how mutable we be in our desiah for continooity.

    I love so how alla you speak here.

    Extra trooly.

    An' I do naht believe noneya are constructs from beyond all tangible exotica.

    But how true may this be kinda 2035?

    As yr natchrl Princess, gotta askya why you believe in credibyool wondahs cozza anythin' you hear.

    Back in the day, anywan could say anythin', an' that was its own kinda emergency.

    But now nowan can say evrythin'.

    100% no actscshwl ****in' wan.

    Fine bcs we smart, but not cool if'n we enstoopid usselves.

    Convenience should nevah be drivel.
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  • Claude,

    Dan Kennedy taught me this - about 10 years too late.

    Review all the research, the words, ideas etc.etc etc. - and write one final draft.

    Then you have to say "That'll do" or at least "Lets test this."

    Or you never, ever finish.

    I would still be rewriting my first sales letter which I started 45 years ago.


    Steve


    P.S. Having said that - I see you're still using the salespersons dreaded words - "Training Course" - it's like firing a starting gun and 10,000 prospects run like the wind and hide up a hill - never to return.

    Could you maybe change it to - "Ultimate Sales Resource"

    Or if you must - "Ultimate Training Resource"
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Steve The Copywriter View Post

      Claude,

      Dan Kennedy taught me this - about 10 years too late.

      Review all the research, the words, ideas etc.etc etc. - and do one final draft.

      Then you have to say "That'll do" or at least "Lets test this."

      Or you never, ever finish.

      I would still be rewriting my first sales letter which I started 45 years ago.


      Steve


      P.S. Having said that - I see you're still using the salespersons dreaded words - "Training Course" - it's like firing a starting gun and 10,000 prospects run like the wind and hide up a hill - never to return.

      Could you maybe change it to "Ultimate Sales Resource"

      Or if you must - "Ultimate Training Resource"
      I think I changed it to Packed Toolkit. It may not have changed on my sales page yet. Thanks.

      I like Ultimate Sales Resource though.
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  • Claude!

    Well done - thank you!

    I couldn't bear the screaming banshees howling,

    "Flee, flee, it's a training course, it's a training course, ahhhhhh, run for it. It might even have one of those awful never to be remembered selling a.c.r.o.n.y.m.s. that we always forget in selling situations..."


    And then the reassuring voice, "Worry not, it's a "Packed Toolkit" or if you prefer "The Ultimate Sales Resource" tailor made specifically for you - and it's soooo good. It's conclusively - over 40 years - tried, tested and proven. You'll never have to worry about selling again. Your easy journey to success with constant high volumes of sales with delighted customers is just a click away."


    Those huge sighs of palpable relief resounding all over amazon are awesome.


    Steve
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  • Profile picture of the author Zeeshan Khan112
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  • And it would be great to say -


    "This Ad is authentic and was not created by AI"


    Steve


    P.S. And no great hassle if I had to prove it.

    I would just show the "authorities" the scribblings on my 1st, 2nd, 3rd, 4th etc. drafts... And the eventual "completed" piece.

    The reply would be - "Yes, only a human could make such a hash, and somehow cobble it together - AI is not, would not, and should not be "designed" to operate this way..."


    P.P.S. I'm not all anti AI.

    I saw a TV program where a Mathematician suggested that not too far into the future...

    A mechanic in New York could "direct" the hands of a motorist in Los Angeles to fix their car.

    Once AI is further developed it could be used for emergencies, medical,procedures, operations etc.


    Far better than knocking out Phenomenal Postcard, Fabulous Flyers and Wonderstuff Website copy.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Steve The Copywriter View Post

      And it would be great to say -


      "This Ad is authentic and was not created by AI"


      Steve


      P.S. And no great hassle if I had to prove it.

      I would just show the "authorities" the scribblings on my 1st, 2nd, 3rd, 4th etc. drafts... And the eventual "completed" piece.

      The reply would be - "Yes, only a human could make such a hash, and somehow cobble it together - AI is not, would not, and should not be "designed" to operate this way..."


      P.P.S. I'm not all anti AI.

      I saw a TV program where a Mathematician suggested that not too far into the future...

      A mechanic in New York could "direct" the hands of a motorist in Los Angeles to fix their car.

      Once AI is further developed it could be used for emergencies, medical,procedures, operations etc.


      Far better than knocking out Phenomenal Postcard, Fabulous Flyers and Wonderstuff Website copy.
      There are AI copy detectors. Here's one;
      https://copyleaks.com/features/ai-content-detector

      Google knows if the content is AI created. And it knows if it's plagiarized AI created. This kind of contend is demoted on Google.

      For a few months last year (from what I've read) Google treated AI content like Spam. But I think they no longer do that unless it's evident that it's plagiarized.


      By the way, you can instruct ChatGPT to write content like a human, and it will. One way AI is detected is that the sentences all seem to be the same length, there are no mistakes in proper English usage, And the paragraph structure is too uniform.

      At least this is what I read on a few blogs on the subject.

      One thing Google and Amazon is trying to prevent is someone taking a book, and just having Chat GPT rewrite it, and then publish it as your own.
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  • Profile picture of the author max5ty
    Claude -

    ChatGPT, the tool we're all talking about actually came up with its own AI checker that is in the experimental stages. Go figure.

    https://platform.openai.com/ai-text-classifier
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  • So, let me see if I understand...

    You can use AI to write (whatever).

    And then use AI to see if what what you wrote by AI was written by AI.


    If you use the Chat AI owned by Google.

    Google may stop you "publishing" it because it was written by AI.


    There does seem to be a slight divergence in the "Intelligence" side...


    Steve


    P.S. I do "get" the stop any plagiarising by AI - that is a good thing.

    But if it was truly Intelligent surely it would know...


    P.P.S. note from the AI engineers "Steve, have you any idea just tough the first few generations of a new "Tech" thing is?"

    And I did notice that the stock in Alphabet - the owners of Google - dropped by $millions last week - due to "glitches" in their Chat GBT.

    I know the stockmarkets are fickle - and stocks can bounce around for this, that and the other - maybe AI will help.
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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post

      So, let me see if I understand...

      You can use AI to write (whatever).

      And then use AI to see if what what you wrote by AI was written by AI.


      If you use the Chat AI owned by Google.

      Google may stop you "publishing" it because it was written by AI.


      There does seem to be a slight divergence in the "Intelligence" side...


      Steve


      P.S. I do "get" the stop any plagiarising by AI - that is a good thing.

      But if it was truly Intelligent surely it would know...
      Just one of the problems they're running into with AI is students are using it to write papers...school and college.

      So they're developing a program that can tell AI written content for teachers etc.

      Google's AI program which is being slowly rolled out is called BARD. So there will be a war between microsoft and google.
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  • What if all before your eyes were all you could see?

    Less'n you were dead, likely you would RESPOND.

    So here's where we meandahenduresy usselves into Outta Control Territory.

    Bcs if'n you cain't registah nuthin' accurately, how you envisionin' a fyootyoore fulla exotically evident substance?

    Tellya, I gaht no prahblem with anthropromorphzizin' alla the animyools.

    Hamstahs! Horses! Hoomans!

    But anthropromorphzizin' alla the non-animyools is kinda diffrent.

    An' I say this bcs nowan here evah died from TOTAL SPECIES ATTACK.

    (Sharks may be crool, but you can always source a mountain if'n you wanna solve that particular prahblem.)

    Golden Rule For Dealin' With Sharks:

    Fkrs may be srsly dangerous, but they ain't swoopin' on in here en masse.

    Thing is, the next post you may read here, or anyplace else, might naht be wrtitterinulated accordin' to nowan cares.

    If'n AI evah generated a hoomanly operative dickshunnry definition of GENUINE ARTICLE, eithah it would gotta lie or naht do its jahb.

    Mebbe passion is a blur that swelters out all unprobables, but how that gonna look?

    What if all before your eyes were all you could see?
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  • Profile picture of the author max5ty
    As I was watching women's beach volleyball last night, a thought occurred to me...

    I thought I would mention it.

    It's about attitude.

    One of the first conversations I would have with a client was:

    What's the attitude of your business?

    What's your attitude about the product you're offering?

    What attitude do you want the customer to have?

    Although the client seldom realized it, their attitude was what came across in the most sincere way.

    Your attitude is responsible for your altitude.

    Ever hear about a copywriter that wrote something and the business shot it down or asked for revision after revision? Yeah, it was because you weren't in sync with their attitude. It's also called tone of voice in a broader sense.

    We all know starting an ad with..."We've been in business for 125 years", isn't the best idea...but, it goes back to the attitude of the business..."We've been around a long time and there's a reason for it, damn it"

    Yes, sometimes it's important to discuss an attitude change...but for now, I'll leave it at that simple explanation to try and explain the point I'm wanting to make...

    so, we say, well the customer doesn't care how long you've been in business, they only care about what problem you can solve for them. And that is true...

    but, in your case (and in the case of an individual), how long you've been in business is a selling point for a book about what you've discovered.

    You've been selling for 40 years. That's an accomplishment most won't be able to do...

    and, not only that, but you've outsold all the others in your office, and, you've broken sales records all over the place. Sheesh, you didn't just become an overnight success after all...

    As I drug myself into the front door, after having been shot, stabbed, and left in the ditch for dead by yet another customer (ok, maybe a little graphic)...

    my wife glanced up from the paper: "Looks like you've had another bad day...


    Took some bullets and scars to realize...

    I got to where I could close almost everyone I talked to...

    overcame almost every objection...even had them begging to put me in their will...true story...

    If you're looking for a psychology professor to give you selling tips, this isn't for you...


    Too many times we want to get our message out there, and the first thing we do is sit down, stare at a blank screen and begin using the most flowery language we can that will seduce the most skeptical basement dweller into buying our product.

    Nonsense and more nonsense.

    Tell your story and own your 40 years of being out there in the trenches and taking hits and rejections.

    I'm guessing most will find your book on a website or a conference you give?

    I did a search on Amazon and there's like over 90,000 books on selling.

    My advice would be to stand out with your experience and let the customer know that you know a thing or two about selling.

    Been a lot of good advice in this thread. Just another idea for you to consider that I think would work in your case.

    Maybe some might consider the whole attitude thing just hokey pokey...but what if the hokey pokey really is what it's all about?

    Added: What I'm saying is, hit it hard and direct, pull no punches, make no apologies, don't try and BS with nonsense descriptions...and sell a book from an experienced professional that's been there and lived it. Just my thoughts.
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    • Originally Posted by max5ty View Post

      As I was watching women's beach volleyball last night, a thought occurred to me...
      why ain't gal's volleyball teams stacked out with dames packin' max squidos?

      Sevrl reasons.

      1) Leapin' around is much hardah the heaviah you are.

      2) Aerodynamics play out in water for certain cephalopod types don't work out always on the beach in a sportin' capacity.

      3) The fabric cost of coverin' up alla them humongous boobies is penalizin' compared to a team fulla button gals.

      4) Nowan cain't keep their eyes on no ball if'n they gotta keep throwin' their boobies ovah their shouldahs to avoid givin' nowan concussion.

      An' that is why it so important to deploy alla yr assets strategically.

      Bcs with altitood comes width.

      (Or length/girth, if'n you cruisin' merely on a pure filth ticket.)

      But attittood has it zackly right.

      Herein lies a willingness (conscious or naht) to choose between evident particulahs.

      It is, perhaps, a directschwaahn of travel.

      So all your promo gotta hail evrywan along where they inclined to go.

      You gotta *ahem* grow their touchpoints.

      Natchrlly this means massagin' 'em sweet zackly where they at, an' providin' 'em with attainable horizons to shoot for.

      Meantimes, Favo WF Bunnies All, I concur how plenty cool discourse gowin' on here.

      Be intrestin' also to see how the noo AI areah maxes out on eithah perpetyool bots or ephemeral beauts.
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  • Ladies beach volleyball will be far more entertaining than this post.


    About the "time in business" theme (which can add huge credibility - as well as a "who cares" thought).

    I saw an Ad (for a purveyor of spectacle frames).

    It impressed me - with a tagline -

    "Trust us - we've been doing this for 108 years"

    Got to say my "trustometer" did go up a few notches.

    Which is just as well because I wear their frames.


    Ok... back to the beach volleyball.


    Steve


    P.S. Look, it does take huge talent and skill, it's an Olympic sport (and as an added bonus the lasses are very easy on the eye).

    Which is wonderful when your glasses have been going for 108 years.
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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post

      Beach volleyball will be far more entertaining than this post.


      About the "time in business" theme (which can add huge credibility - as well as a "who cares" thought).

      I saw an Ad (for a purveyor of spectacle frames).

      It impressed me - with a tagline -

      "Trust us - we've been doing this for 108 years"

      Got to say my "trustometer" did go up a few notches.

      Which is just as well because I wear their frames.


      Ok... back to the beach volleyball.


      Steve


      P.S. Look it does take huge talent and skill, it's an Olympic sport and it is very easy on the eye.
      In my defense...given a choice between beach volleyball or another news story about balloons lazily floating along...

      I do agree time in business can be used to create sales if it's done the right way.

      My thinking (and yes, just thinking), was that when I decide if a book is worth reading...that is telling me something about a certain topic..I want to know how long the person has been doing what they're writing about.

      I think we all have a pile of books that we wasted money on. I did read Claude's book several years ago and found it interesting.

      What usually will tip me over the edge of the cliff is actually if I think the author has any clue about what they're talking about.
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  • So true.

    A company could be about to celebrate their 297th anniversary.

    Good for them.

    But there may be rafts of reasons why customers should avoid them like the plague.


    Another company could have been initiated last week.

    And they may have every reason imaginable why customers should be queuing at their door.


    Steve


    P.S. The "Meet The Ladies From Beach Volleyball Club" that opened last Friday springs to mind...
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  • I read sumplace how odd numbahs pack all kindsa persuasion.

    But mebbe only for shock value.

    THE 7 WHIPPETS YOU MUST PURCHASE TO RID YOUR ASS OF SATANIC FIENDS kinda thing.

    Hey, but even numbahs are way more homesy.

    An' I figurin' here a volleyball team leapin' around all gravitational 'gainst a backdrahp of a singulah sun.

    I would gladly throw on muh one thong to snoopsy out with that kinda troupe, tellya.

    So I would wish here to wondah how AI gaht big smarts on replication ... but mebbe don't play too good on catalytic evocation.

    Thing 'bout hoomans is how we a max sophistication smoochie areah.

    An' while many mleh-centric diversions have occupied our attention down the yeahs, we soon move on.

    Back to us, back to heartsy, back to kissin' on up sweet 'gainst a backdrop of an undenialbly crool an' empty Caahsmaahs.

    (Beware nowan ends nuthin' with VIEWS MY OWN. Bcs what othah panorama be there, zackly?)
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  • Profile picture of the author RMRC
    Wow this is a great example of copy written by Chat GPT! I was interested to know how it would do with copywriting tasks like this. It is very clean and well done, despite the occasional sentences where the wording is off, it actually did a better job than I anticipated. Thanks for sharing!
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    • Profile picture of the author Claude Whitacre
      Originally Posted by RMRC View Post

      Wow this is a great example of copy written by Chat GPT! I was interested to know how it would do with copywriting tasks like this. It is very clean and well done, despite the occasional sentences where the wording is off, it actually did a better job than I anticipated. Thanks for sharing!
      So you don't get the wrong idea;

      The ChatGPT description was written as a rework of my own description. Chat didn't write the description on it's own.

      The best copy on this thread was written by real people. Real copywriters.

      I've found the best way to use AI for a task like this is to write something, and have AI rewrite it I tell it to rewrite "As a professional copywriter".

      And I generally ask for two renditions, and combine the best parts.
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  • Profile picture of the author Awais_Afzal1
    Chat gpt is good ai tool but still i carefully read all the text without even publishing anywhere or on my website.
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  • Profile picture of the author max5ty
    Claude -

    Speaking for myself, having been told I'm brilliant and handsome (thanks mom)...I always usually buy a book after I've heard about it on a website or from a talk, etc.

    Not sure how many people actually cruise Amazon looking for books they've never heard of...I'm sure they're out there, but I'm guessing most of the buyers come there after a recommendation.

    I do think it would be a good idea to update your books...probably would give them a whole new exposure.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by max5ty View Post

      Claude -

      Speaking for myself, having been told I'm brilliant and handsome (thanks mom)...I always usually buy a book after I've heard about it on a website or from a talk, etc.

      Not sure how many people actually cruise Amazon looking for books they've never heard of...I'm sure they're out there, but I'm guessing most of the buyers come there after a recommendation.
      When I was actively being interviewed, and had a more active Youtube channel, that's where most of the sales came from, maybe 90%.

      The other 10% come from people already on Amazon, looking for books on the same subject. That's where the ads and Amazon rankings come in.
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      • Profile picture of the author max5ty
        Originally Posted by Claude Whitacre View Post


        That's where the ads and Amazon rankings come in.
        This may be slightly off subject...

        but talking about Amazon...and someone saying they're on Amazon's Best Selling List...

        did you ever read the story from Brent Underwood?

        He knew most of the Amazon top sellers were all hype...so he took a picture of his foot and made a book about it. I'm not even sure it had any pages inside the book?

        Anyways, he made Amazon's Best Selling Book List. I think he actually sold 2 or 3 books.

        Can't remember the whole story right now, but it's an interesting and funny read...and all true.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by max5ty View Post

          This may be slightly off subject...

          but talking about Amazon...and someone saying they're on Amazon's Best Selling List...

          did you ever read the story from Brent Underwood?

          He knew most of the Amazon top sellers were all hype...so he took a picture of his foot and made a book about it. I'm not even sure it had any pages inside the book?

          Anyways, he made Amazon's Best Selling Book List. I think he actually sold 2 or 3 books.

          Can't remember the whole story right now, but it's an interesting and funny read...and all true.
          I don't know that story.
          But I do know that you can list a book, and place it in a category with almost no sales...and get a best seller...in that category.

          Like writing a book and getting it listed in the category Ancient vases and bowls. (I made that up).

          You can also write a book and just buy 100 copies yourself at one time. That day, it will be a best seller in at least one category.

          Dan Kennedy did that once, to get the Best Seller Emblem on his book. He gave away free tickets to an event, if you bought 100 copies of his book on a certain day. Yup. I bought them. I think that day he had the #1 best seller on Amazon, in any category.

          Also slightly off topic.

          I have read a few books on the subject of getting your book ranked at #1...or "How to sell a million copies". And then I see that the book is ranked #1,500,000 on Amazon's best seller list. Oh well.
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  • Claude,

    Dash it, I missed the boat which Max and The Princess chartered.

    And that is update the book (add a chapter or two...).

    Then call it - The New Expanded Edition.


    Steve
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    • Originally Posted by Steve The Copywriter View Post


      Dash it, I missed the boat which Max and The Princess chartered.

      Steve
      Gotta congratchurlate Steve THIRKE for marryin' me off with nowan before Oblivion drahps.

      Speshly on a bowit.

      In our mortal days, we must invite only impossible splendor.

      So, what you wearin' on the big day, Max5ty?

      I would wish to wear a jumpsoot.

      Tellya, jumpsoot kinda rocks that crooze scenario ovah a skoit.

      Dear AI:

      Princess is scamperin' into a virtyool jumpsoot now, jus' to make a goddamn point.

      Discuss.

      (We speak of proclamation -- but LISSNIN' IS FOREVAH.)

      Hey, listen -- long as Max5ty don't present with no embalmed iguana collection, risible apparel, or NAHT MY TYPE alert frustratin' my nipples till'n they BLEED, then I gtg.

      Plus also, there is the mattah of MY AGENDAH.

      tbh it ain't right how WF gaht no DATIN' AREAH.

      Artifischyool Intelligence gaht its own speshl FORUM VESTIBYOOL -- but naht Yumsysmoochie!

      YOU LOOKIN' FOR LOVE?

      MEET UP INVOLUNTARILY WITH A NO-HOPAH SPAMMAH!

      Such is our attention, I guess.

      Moreso mebbe now, rathah than less.
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  • Profile picture of the author Rezbi
    It's been ... how long?

    I can't remember the last time I commented here. But I had to after seeing this.

    With respect, AI kicked your butt. That's pretty impressive.

    I think the only copywriters who won't be affected by AI are the A level, top of the heap, writers.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Rezbi View Post

      It's been ... how long?

      I can't remember the last time I commented here. But I had to after seeing this.

      With respect, AI kicked your butt. That's pretty impressive.

      I think the only copywriters who won't be affected by AI are the A level, top of the heap, writers.
      Sorry for the misunderstanding.

      The vast improvement in sales wasn't a result of Chat GPT, but is a result of the copywriting help I received here, not using AI.
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  • An algorithm is only as good as its algorithmizah, I guess.

    Or as bad.
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  • Profile picture of the author ihaveafriend
    any results to compare?
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  • Profile picture of the author aduttonater
    It's amazing how one can write an article with chat gpt and also read the same article to gain wisdom.
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