Copywriting in 2024...

by max5ty
22 replies
I always try and keep up with the latest trends...

not sure why more copywriters aren't using TikTok or Reels. There's a lot of money to be made there. Either one of these can increase sales, or even grow your email list like crazy.

There are times I think a lot of copywriters are stuck in the past...

any thoughts on this?
#2024 #copywriting
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  • Profile picture of the author Moodesburn1977
    these methods are very good, but i think the number 1 way is having your own website if u check similar web you can see stats of monthly website visitors, its just learning the craft
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    • Profile picture of the author max5ty
      Originally Posted by Moodesburn1977 View Post

      these methods are very good, but i think the number 1 way is having your own website if u check similar web you can see stats of monthly website visitors, its just learning the craft
      You can have your own website, but you still need ways to get people there...
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  • Profile picture of the author max5ty
    So to follow up on this...

    let's say you're a copywriter or a marketing person.

    You start a TikTok or Reels and you post short videos that have to do with what you're in.

    It's FREE to join either one of these. There are FREE sites...and TikTok has its own where you can edit your videos.

    You have a free audience of billions.

    A copywriter could give tips and show examples...and I'm not talking about where someone just sits there and drones on...I'm talking about real-life examples and exciting stories.

    A Marketing person could show good examples. Bad examples...

    and what I'm suggesting is just the basics. Hopefully, you have an imagination and can come up with hundreds of different ideas that would be of interest to people.

    You could then send them to a landing page to build an email list. You could send them to a product page where they could buy.

    Also, once you've built up a good following, you have a lot of people paying attention.

    What could that do for your customers?

    I'm not saying the old ways are no longer valid...but, we're in a new era...stuff that wasn't around when old-time copywriters were working their magic.

    What would they suggest today?

    Always be learning and always be willing to branch out and try new things.

    If you're just stuck in the past, you'll be left in the past
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  • Well I'm done for.

    Stuck in the era of the long gone Advertising greats, Caples, Ogilvy et al...

    And on my 7th re - run of watching every episode of Mad Men - mainly to gaze lovingly at Christina Hendricks.

    The social medium is not for me because - I've got the perfect face for....radio.


    So I just choose potential clients who I would like to write for.

    And send them a "pitch" in a letter - if I want to be 99.789% certain of it being opened - I Fedex it.

    Occasionally I'll knock out a phenomenal postcard blast to local businesses who need a hand with their Ads.

    Sometimes I totter down to the Chamber of Commerce carrying a pocketful of "I'll write you the best Ad I possible can for you" double sided business cards (no point having a blank side with nothing on it).


    But high tech hasn't completely escaped me - if I see an interweb site that needs an adjustment or 7 - I'll email the owner.

    And then there's the old dog and bone - telephone.

    I want as many rejections as possible - because I'm only after the perfect prospects that express a mega interest in running or improving their campaigns.

    Then I can usually refer them to someone who knows what they're doing on the Tok Tick, Tubes You, the Face Meta and the X files.


    Steve
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  • Profile picture of the author max5ty
    @ Steve The Copywriter -

    you sound like an old guy...

    just kidding haha. I understand what you're saying.

    I'm really just trying to get copywriters to understand we're in a new age...we need to use the latest things at our disposal...and they're free.

    You don't need a face for videos...you don't even ever need to show your face in a video...there are a ton of ways to get attention.

    I really was just wanting to get a conversation going. Seems we're stuck on headlines and openings and calls to action in sales letters and we need to start talking about what's working now and how to do it.

    There are people who are making a killing off of what I mentioned...sadly, it seems too many wait for a guru to mention it, or wait until everyone else is on board doing it. I'm trying to say...wake up, get with the times
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  • Profile picture of the author XrayDelta
    I agree with you! Any decent copywriter will tell you that there is always something new to learn, and if you're not learning, you're in the wrong field. I'm an old guy too. But 5 years of agency work teaches you to keep an open mind, roll with the trends, and come up with some ideas of your own too. Thanks for a great post!
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  • The biggah the hole, the thickah the protuberance needed to make with the feels.

    Which is why it so easy to get lahst in the Metronomicon.

    So I'm with Steve here on addin' tantalizin' value to nichey slits.

    Lay down. Open up. Set yr timah.
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    • Profile picture of the author max5ty
      Originally Posted by Princess Balestra View Post

      The biggah the hole, the thickah the protuberance needed to make with the feels.

      Which is why it so easy to get lahst in the Metronomicon.

      So I'm with Steve here on addin' tantalizin' value to nichey slits.

      Lay down. Open up. Set yr timah.
      Thanks Princess for your comment.

      I'm more common sense about things these days.

      People put up a site offering something for free to build a list...where should you go to build that list? Where everyone is these days of course.

      In times past, copywriters would pay huge bucks for ads...we can now reach billions of people for absolutely free, and the more creativity we have, the easier it is.

      Let's use all the resources we have...especially when in this day and age we have a ton of free options they didn't have in the past
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  • Max,

    I am "getting with the times" - so I am.

    Just last month I traded in my quill for a magnificent invention - a pen you can actually fill with ink.

    Shame I dropped the ink bottle with all the excitement.

    And missed the blotting paper by a country mile.


    From reading up about the ultra modern times - it does seem it's best to be one of the top 10 innovators.

    If they have all taken off into the stratosphere with fame, acclaim and boatloads of fans.

    Just look at what they're doing...

    And - errrr - so wishing I could dazzle everyone with a tech term.

    But the simple answer is - do it better.


    Steve
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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post

      Max,

      I am "getting with the times" - so I am.

      Just last month I traded in my quill for a magnificent invention - a pen you can actually fill with ink.

      Shame I dropped the ink bottle with all the excitement.

      And missed the blotting paper by a country mile.


      From reading up about the ultra modern times - it does seem it's best to be one of the top 10 innovators.

      If they have all taken off into the stratosphere with fame, acclaim and boatloads of fans.

      Just look at what they're doing...

      And - errrr - so wishing I could dazzle everyone with a tech term.

      But the simple answer is - do it better.


      Steve
      You spilled the ink and from what I hear therapists all over the world are asking patients to look at the blot and tell them what they see

      Seriously though, I love your comments. You're a wealth of information that few if any can match.
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      • Originally Posted by max5ty View Post

        You spilled the ink and from what I hear therapists all over the world are asking patients to look at the blot and tell them what they see
        I get bunnies evry time.

        Hoppin' around with their big ole ears flahpin' all ovah the place.
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      • Originally Posted by max5ty View Post

        You spilled the ink and from what I hear therapists all over the world are asking patients to look at the blot and tell them what they see

        Seriously though, I love your comments. You're a wealth of information that few if any can match.
        I have nothing to add really...... just wanted you to know that your brilliant statement brought a smile to my face.
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        • Profile picture of the author max5ty
          Originally Posted by Claude Whitacre View Post

          I have nothing to add really...... just wanted you to know that your brilliant statement brought a smile to my face.
          He's brilliant when it comes to postcards...just like you are when it comes to sales. Two of the smartest guys in their field...

          I just have to give him a hard time sometimes
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  • I sent the blotter to a papyrus rehabilitation centre.

    The senior therapists, mathematicians and astrophysicists are baffled.

    Apparently the blotter wants to go back to being a tree.

    But with a deep analysis they found a semblance of a headline for quink ink.


    Thank you for your very kind words Max, sadly they are far from true.

    I'm a wealth of information mis-matching.

    It's so much easier that way!


    Steve
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  • Profile picture of the author IMBizPro
    I use TikTok as a consumer ( my kids got me into it ) but not as a producer for getting clients and traffic.

    I know there's a ton of attention on that app right now.

    I would like to cash in on it, but there's already so much to do in my business each day that it's hard to find the time to cultivate an account there.

    Maybe I should take the 15-20 minutes a day I'm scrolling on the app and instead devote it to marketing there for a month and see what happens.

    I think I could squeeze out 1 tok per day with that time frame.
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  • Profile picture of the author Princess Balestra
    Stoopid thing is, this whole frickin' deal is now two months done.

    Before we know it, we gonna be sayin' YANNO ... 2025 ... c/o the most irritatin' & unproductive supplicant pulse.

    * snorts own brayin' for a secind ... if'n only bcs nuthin' else gowin' *

    What is especially troo always is how most mythologies proffer glories before labor -- an' frequently toss in bonus haloes.

    YOUR POINT, O PRINCESS --
    BCS MY/OUR TIME IS PRECIOUS!


    FFS I cannot solve evrywan's mortal an' useless prahblems, bcs I gaht stuff to do.

    Figure YOUR schedule is a nightmare?

    Try bein' a frickin' Princess, tellya.

    Thing is, what mattahs most 'bout 2024 ain't gonna slingshot round like a noose in the neck 2025 -- howevah excellent we gaht at resurrectin' zaaahmbies.

    'tis FILTH by STEATH ...

    an' you must own it.
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  • The Princess is so timely about time.

    It's the one and very possibly the only possession you'll never get back.

    Infuse this in wonderful ways - "save time, gives time, makes time" - into your copy and it frequently propels the prospect into taking action.

    Care not if some waste time and terminate your astonishing offer.

    Because the good people who perceive that their time is such a valuable commodity and you'll bring it to them -
    and make them relish the 27.797 other key "must have" benefits your product/offer proclaims with of course a failsafe guarantee.

    And don't forget the "scarcity" scenario that time is running out.

    They'll be on the hurry up to place their order.


    Steve
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  • Profile picture of the author Ged3
    Yes true - time waits for nobody!
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  • Profile picture of the author Moodesburn1977
    Yes i have just relaized that on tik tok the views are incredible it is sort of a new platform when goggle first came out it was cheap and the same with facebook ads, i dont think tik tok do ads, so the traffic is hot and preium at the mo
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  • Profile picture of the author Princess Balestra
    I see nuthin' noo here since March foist.

    This mean the bunnies ran off with alla the woids?

    Mebbe this is the moment to speak of inevitable downtime.

    Yanno -- that quiverin' of the flesh means you lookin' at a momentarily manipulated CORPSE steada perfectly energized FLESH.

    Happens with any flucktyooation of epoch, most any Write Like a Goddess bra/panty combo.

    An' you would want mebbe to eat yr own brains, or negate out of reality all circumstance before you.

    But hey you gotta write on, like a joosy succulent fulla multiply proactive pinpoint prickola.

    Evin when'n youwain't gaht no tangibyool target or audience.

    Empty space.

    Nuthin' there.

    An' yet you must summon wondahs from the bowels of oblivion.

    That is your purpose in this impossibility of spin.

    Plus, you decided real early you cain't science for shit, cookin' for nowan is 100% simultaneous with murderin' 'em, an' you believe shootin' nowan in the fayuce demands a particulah kind of all areahs inhoomanity.

    Hey, but we gotta gaze upon any an' all downtimes with the most procreative lenses we can throw atop our still sniffin' noses.

    It is jus' weathah, it is jus' a day.

    You figure always storms an' typhoons're gonna killya, but I would wish here at this point in the dialog ... where potential becalm of thought merges with evident apathy to nuzzle evin the tiniest willingness to once again draw breath ... to address anywan writin' here whose fullness/emptiness of braino don't sumtimes fully accord with MATCHIN' fullness/emptiness of Out-there-kinda-stuffs.

    That is time:

    At work in alla our (ZERO FILTH PHRASE IMMINENT) confluxuals.

    So you gotta figure how, in a weirsdy kinda universal an' simultaneously idiosyncratic way, nowan knows zackly what is gowin' on, but would dearly love to do so.

    As we all write, in our hapless an' mortal way, mebbe this is how best we meet up all dinky with alla the lost souls seekin' the next TICK on their To Do list -- whethah this means a noo dishwashah, access to a life-changin' holiday or experience, or simply the poison necessary to kill sumone they don't like.

    (See how I used the Powah of 3 rule there to make a funnee joke would be BANNED anywhere but on point WF?)

    Thing 'bout 2024 is how we only near one quartah through.

    She has depths, the like of which we cannot comprehend till'n we eithah swimmin' in' 'em, floatin' free, or drownin'.

    An' yet the words must flow -- will inevitably flow -- always.

    Wants to deliveries, deliveries to wants.

    (Only oblivion, censorship, or sum kinda species-wide gene splice with like MOTHS gonna undahmine alla this momentum imho.)

    Like Emily Dickinson said: The heck ima do with chill lands, strange seas -- an' frickin' baguettes gonna make me look fat?
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  • Profile picture of the author theopoyntell
    Over time, probably due to commercial influence (HR / hiring / simplicity), we have become hyper niche.

    If you look at the true geniuses (davinci), artists studied next to scientists.

    Diversity is king!

    As david attenborough said, the key to mankind is adaptability.
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  • Profile picture of the author spartan14
    Well i think copywriters feels better when they deal with writen text and thats way they prefer text over videos but i am not sure in here
    Also how do you know that people that creates videos are not copywriters ,maybe many of them are copywriters and maybe you dont observ yourself
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